PGRI Focus on Latin America

Oct 2012

Brian Roberts

A Proud Member and Sponsor of:

Introduction to Jumbo InteractiveA lottery retailer that adopted

the Internet.. and took off.

..and sales took off!

Case Study 1 – Typical Small Retailer

Financials:Revenue Sharefor a limited time

Jumbo provides all lottery graphicsas well as a dynamic upcoming games tablefor inclusion on the e-Retailer’s own website

Jumbo tracks customers and manages the sale to ensure all rules are followed

Retailer builds own website and refers customers to there

Working very wellfor 12 years

MICROSOFT NETWORK

Very Large Portal / General Retailer

Very Heavy Traffic

Jumbo tracks each click…

Case Study 2 – Typical Large Retailer

Lottery results and Banner ads displayed around the website

Case Study 2 – Microsoft Network

..to a special Microsoft branded website that is managed by Jumbo to ensure all rules are followed

Financials:Revenue share +Pay per new customer

Sells all Draw Games- Powerball- OzLotto- etc

Working very well for years

Case Study 3 - NSW Lotteries Official Website

Largest state lottery appoints Jumbo to manage all e-Retailers and website functions

State lottery provides branding and marketing

State lottery manages customers

Case Study 3 - NSW Lotteries Official Website

Jumbo is tasked with operating the website

Financials:Revenue Share.No initial cost to the lottery

Case Study 4 – Ebay

Jumbo supplies Ebay with official lottery ads

More of an Advertiser than an e-Retailer

No custom website

Financials:Pay per viewPay per clickJumbo takes the Risk

Sales are fully managed by Jumbo

Working very well for years

Case Study 5 – Google and Facebook

More of an advertiserthan an e-Retailer – Risky

Jumbo manages campaigns andtakes the marketing risk

COST PER CLICK

Will a click become a sale?

Comprehensive Retailer Reporting

E-Retailer Management

Jumbo reports all- Clicks- New Signups- Sales

Most important of all..- Commissions

E- Retailer CommissionsE-Retailer Management

Detailed drill-downon all commission payments..

..keeping e-Retailers motived!

Jumbo StudiosJumbo Studios develops truly

interactive and social games for draw and instant games.

www.jumbostudios.com

Building Interactive Lotteries

Building Interactive Lotteries

Building Interactive Lotteries

Add to your current games

Create new games

People have lucky objects

..not just lucky numbers..

Powerball, Mega Millions, etc

or

Arming e-Retailers with the right tools

Jumbo manages a powerful Loyalty Program for all e-Retailers

Customer spend = Points = Loyalty promotions = More sales

Average spend is double traditional ticket spend

Jumbo provides web and mobile

COMPLIMENTS existing lottery gaming systems

Works WITH existing sales channels

12 years successful operation and maturity

Benefits to the Lottery• Jumbo has a proven track record and know how

to find and retain new players.• Jumbo provides a complete turnkey operation,

including extensive marketing and promotion of the lottery products at its own cost.

• Jumbo creates an extensive network of retailers with creates many more touch point to engage the customer and capture the sale.

• Jumbo operates on the retailer commissions.

We Would like to be Your e-Retailer

THANK YOU