pfexpo 10092014
DESCRIPTION
Le slide sull'uso dei social media e del digitale per il personal branding dei professionisti del risparmioTRANSCRIPT
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Utilizzare al meglio web e social network per il proprio
Personal Branding
Docente: Andrea Boscaro
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Quando ero ragazzo...
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Oggi...
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Oggi...
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La tecnologia non è per tutti
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La tecnologia non è un gadget
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Valery Brumel
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Dick Fosbury
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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L'era della trasparenza
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I media digitali
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Cosa c'è che non va?
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1La pubblicità crea un nuovo bisogno
2Inizia la ricerca
(Google, aggregatori)
3Ascolta l'azienda (sito, social)Verifica reputazione
(portali, social)
4Acquista5
Condivide sui social
6
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Il personal branding
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Cercatevi su Google
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Cercatevi su Google
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Cercatevi su Google
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Il blog
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Il blog
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Il blog
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Il blog
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Il blog
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Il blog
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Il valore aggiunto di Google
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I motori di ricerca
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Google “non ride”
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La SEO
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La SEO
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Google News Alert
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L'ascolto della Rete
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Le newsletter
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Le newsletter
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I social media
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I social media
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Slideshare
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Infografiche. Easel.ly
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Contenuti virali. Buzzsumo
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Pages to Watch
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Hootsuite
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Gli hashtag. Tweetreach
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Tweriod
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Goo.gl
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Google+
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Concludendo
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Siamo solo all'inizio
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Area tematica : Imprenditori di se stessi
www.PFAcademy.it
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Area tematica : Imprenditori di se stessi
www.PFAcademy.it