pewinternet.org future of the internet: role of the web and new media in the public sector...
TRANSCRIPT
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PewInternet.org
Future of the Internet: Role of the Web and New Media in the Public
Sector
Webmanager University – Joseph Pagano Memorial LectureDecember 13, 2011Lee Rainie: Director, Pew Internet ProjectEmail: [email protected]: @Lrainie
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4
“Tweckle (twek’ul) vt. To abuse a speaker to Twitter followers in the audience while he/she is speaking.”
we need a tshirt, "I survived the keynote disaster of 09"
it's awesome in the "I don't want to turn away from the accident because I
might see a severed head" way
too bad they took my utensils away w/ my plate. I could have jammed the
butter knife into my temple.
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Three revolutions have created a
new world
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Digital Revolution 1Internet (78%) and Broadband at home (62%)
65% 62%
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Networked creators among internet users• 65% are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location awareness
from social media
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Digital Revolution 2Social networking – 50% of all adults
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Millennial
s
(18-34)
Gen X
(35-46)
Younge
r Boomers
(
47-56)
Older Boomers
(5
7-65)
Silen
t Gen
eration
(66-74)
G.I. Gen
eration (7
5+)0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
318.5
197.6155.7
85.1 78.442.0
Mean size of Facebook friends network
Source: Pew Research Center's Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.
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Digital Revolution 3Mobile – 84%
327.6million
Total U.S. population:315.5 million
2011
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Millennial
s
(18-34)
Gen X
(35-46)
Younge
r Boomers
(
47-56)
Older Boomers
(57-65)
Silen
t Gen
eration
(66-74)
G.I. Gen
eration (7
5+)0%
10%
20%
30%
40%
50%
60%
51%39%
24% 21%12% 8%
Smartphone ownership - 35% of adults
Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.
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56% of adults own laptops – up from 30% in 2006
44% of adults own MP3 players – up from 11% in 2005
52% of adults own DVRs – up from 3% in 2002
42% of adults own game consoles
12% of adults own e-book readers - Kindle
11% of adults own tablet computer - iPad
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New Reality 1) The world is full of networked individuals using networked information
Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/
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New Reality 2) Giant changes in civic culture and mediasphere have created new contours of public life
In America
Abroad
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New Reality 3) There are new ways to interact with government
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New places for transactions% of internet users who did following in last 12 months:
Look for info about a public policy or issue 48%
Look up what services a government agency provides 46%
Download government forms 41%
Research official documents or statistics 35%
Renew a driver’s license or auto registration 33%
Get recreational or tourist info 30%
Get advice/info about a health or safety issue 25%
Apply for government benefits 23%Apply for a government job 19%Pay a fine 15%
Apply for a recreational license 11%
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Other avenues for gov. info and interaction
2/3/2011 17
31% of internet users did at least one of the following activities in the preceding 12 months:
• 15% of internet users watched a video on a government website• 15% of email users signed up to receive email alerts from a
government agency or official• 13% of internet users read the blog of a government agency or
official• 5% of internet users followed or become a fan of a government
agency or official on a social networking site• 4% of texters signed up to receive text messages from a government
agency or official• 2% of internet users followed a government agency or official on
Trends in Online Government
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Mixed views on social media outreach
2/3/2011 18Trends in Online Government
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Nearly one-quarter of internet users are “government participators”
2/3/2011 19Trends in Online Government
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40% of internet users go online for data about government operations
2/3/2011 20Trends in Online Government
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New Reality 4) Influence is migrating from organizations to networks and new “experts”
Traditional experts with new platforms, esp. blogs
Amateur experts who are avid contributors – sometimes with tribes
New algorithmic authorities
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New Reality 4) CorollariesSocial networks are more influential and are
differently segmented and layered
Sentries
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New Reality 4) Corollaries
Evaluators
Social networks are more influential and are differently segmented and layered
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New Reality 4) Corollaries
Audience
Social networks are more influential and are differently segmented and layered
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New Reality 5) The exchange of health information has become a peer-to-peer proposition
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Health care now is….• Social networking experience
– 34% have read someone else’s commentary or experience on an online news group, website, or blog
– 25% have watched an online health video– 24% have consulted online reviews of particular drugs/ treatments– 18% have gone online to find others who have similar health issues– 11% of SNS users posted comments/queries– 9% have joined health-related group on SNS
• Participatory– 13% more broadly posted comments/reviews – 16% have consulted online rankings of doctors – 15% have consulted online rankings of medical facilities.
• Mobile – 17% of cell owners have used their phone to look up health info– 9% of cell owners have health “apps”
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• Continuous partial attention to media streams
• Immersion in deep dives
• Info-snacking in free moments
New Reality 6) The flow of news has changed – and so have people’s attention zones
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New Reality 7) All organizations are under more scrutiny and transparency is a new marker of trust
Surveillance – powerful watch the ordinary
Sousveillance – ordinary watch powerful
Coveillance – peers stalk peers
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New Reality 8) The age of big data is upon us – and will give new power to analytics
“Visualizing Big Data.”Wired Magazine. June 23, 2008.http://www.wired.com/science/discoveries/magazine/16-07/pb_visualizing
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Your map is wrong!
New Reality 9) Still ruled by uncertainty
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New Reality 9) Corollaries
The architecture itself
Information policies
Social norms and attitudes
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Eat foodNot too muchMostly plants
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Be unforgettableEngage the crowdAdjust accordingly
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Share ideasOn many platformsMeasure well
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Thank you!