petr ulvr, business development manager intel corp …...a study, cisco® consulting services, in...

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Petr Ulvr, Business Development Manager Intel Corp [email protected]

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Page 1: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Petr Ulvr, Business Development Manager

Intel Corp

[email protected]

Page 2: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Digitální služby transformují

trhy

2

Page 3: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Ekonomika digitálních služeb přichází s novými

požadavky na datová centra

Škálovatelnost

Efektivní, levný provoz

Konzistentní, spolehlivý provoz

3

Page 4: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

4

Průzkum ukázal, že v 51 % v dotazovaných firmách průměrné

stáří serverů překračuje 4 roky, z toho více než v pětině

firem spravují jejich data servery starší než pět let.

Intel doporučuje zachovat tříletý cyklus obměny firemního

hardwaru. Pevně nastavený cyklus v intervalu tři roky a méně

má jen 8 % firem. Ve srovnání s výsledky před dvěma roky,

kdy to byla pouhá 2 %, je to jen mírný posun k lepšímu.

Page 5: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

5

Aktuální výzvy pro IT

Implementace

privátního

cloudu

Analýza dat

Zvýšení

výpočetního

výkonu

Zvýšení využití

serverů

Energetická

efektivita

Provozní

náklady

5

Page 6: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Cloud – ANO vs. NE

Impact of Cloud on IT Consumption Models

A study, Cisco® Consulting Services, in partnership with Intel

6

Page 7: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Vize otevřeného cloudu

7

Požadavky IT & Otevřené standardy

Definování a prioritizace požadavků IT & Urychlení přijetí otevřených industry

standardů

Optimalizované platformy

Prověřená řešení usnaňující adopci

cloudu & výběr cloud service providera

Intel® Cloud Builders & Cloud Finder

Optimalizované stavební prvky pro bezpečnou,

efektivní, automatizovanou

platformu postavenou na jednotném základě

Page 8: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

8

What’s Inside Matters

8

Source:

1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81

Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect?

2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance)

3) HotCloud 2012 White Paper

70% Of Enterprises Specifying

HW In Service Selection

PERFORMANCE

SECURITY

1

To

p R

ea

so

ns:

WORKLOAD

OPTIMIZATION

Revenue Acceleration:

Easy to create new apps and services

OpEx Reduction:

Automation of the data center

CapEx Reduction:

Maximize use of system resources

End User Benefits:

Page 9: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Široké portfolio řešení na Intel® technologiích

*Other names and brands may be claimed as the property of others.

Optimální efektivita na standardních průmyslných stavebních základech

Intel® Xeon®

processors

Hyper-Threading

Turbo boost

Intel® AVX

Intel® VT-x

Ecosystem enabling

Open Data Center

Alliance

Intel® Cloud

Builders

Security

Intel® TXT

Intel® AES-NI

Intel® Secure Key

Software

Open Attestation SDK

Intel® DCM: KVM

gateway

Intel® DCM: Node

Manager

Intel® DCM: Service

Assurance Administrator

Intel® architecture

Intel® VT-c

Intel® VT-d

Ecosystem enabling

Intel® Open Network

Intel® Network Builders

Network acceleration

Communications

chipset

10Gb ethernet

Ethernet switch silicon

Software

QuickAssist APIs

Next gen NVM

Ecosystem enabling

HP

Red Hat

Nexenta

Plus others…

Storage accelerators

& SoCs

Storage software

Storage acceleration

libraries (ISA-L)

Cache acceleration

software

Compute Intel® Xeon® processor E5v2 product

family

Network Intel® Ethernet CNA X520/X540 family

Storage Intel® architecture based storage and

solid state drives DC P3500 / DC P3700

9

Page 10: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

“Tick-Tock” Model Sustained Microprocessor Leadership

Tick Tock Tick Tock

45nm 32nm

Penryn Nehalem Westmere Sandybridge

22nm

Tick Tock

Ivybridge Haswell

Tick Tock 14nm

Broadwell TBD

Tock: Innovation in Microarchitecture

Tick: Shrink – Introduction of new Semiconductor Process

Current Platform Span

Intel Confidential

Page 11: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Intel® Xeon® Processor E5-2600 v2 Product Family

Historical 2S Energy Efficient Performance

11

Up to

27x

Higher is better

Up to 27x increase in energy efficiency on Intel® Xeon® since 2006

Source as of Sept 8 2014: results published or submitted to www.spec.org. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance Intel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase. *Other names and brands may be claimed as the property of others

0

2 000

4 000

6 000

8 000

10 000

12 000

2006Xeon 5160

(2C,3GHz, 80W)

2007X5272

(2C, 3.4GHz,80W)

2007L5335(4C,

2GHz, 50W)

2008L5430

(4C, 2.66GHz,50W)

2009X5570

(4C, 2.93GHz,95W)

2010X5675

(6C, 3.06GHz,95W)

2012E5-2660

(8C, 2.2GHz,95W)

2013E5-2660 v2

(10C, 2.2GHz,95W)

2014E5-2699 v3

(18C, 2.3GHz,145W)

SP

EC

po

we

r*_

ss

j20

08

(O

ve

rall s

sj_

op

s/w

att

)

PUBLIC

Page 12: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Při každém startu serveru se provede kontrolní součet zaváděného kódu před jeho spuštěním a hodnoty se uloží

bezpečně do TPM modulu. Atestační služba následně porovná tyto hodnoty s hodnotami, které byly označeny za důvěryhodné

(trusted) při první čisté instalaci serveru a hypervisoru

Provozujte důvěrná data na důvěryhodných záklladech

Intel TXT for

Sensitive Workloads

Geo Fencing + Intel

TXT for Sensitive

Workloads

Hypervisor/VMM Hypervisor/VMM Hypervisor/VMM

Any Non-Sensitive

Workloads

Intel® Trusted Execution Technologie Trusted Compute Pools

Page 13: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Example: HyTrust policy enforcement with Intel® TXT

*Other names and brands may be claimed as the property of others.

Virtual administrator Virtual infrastructure

Trusted

Intel® TXT

Visa’s private cloud

deployment with HyTrust

Achievements:

• Consolidation of distributed applications with highly sensitive data

• Meet compliance efforts and able to satisfy audits more effectively.

Enhanced reporting of virtualization security controls

Hosts automatically labeled based on

Intel® TXT measurement compared

to Known Good Host

Rules enforce VMs are only allowed

on trusted hosts

Eliminates possibility of using VMs on

untrusted hosts through policy

enforcement

13

Page 14: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy
Page 15: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Non-Volatile Memory Solutions Group Intel Confidential - Do Not Forward

Standards – PCIe* SSD in the Data Center

*Other names and brands may be claimed as the property of others

Page 16: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Intel Confidential — Do Not Forward 16

Intel® SSDs for the Data Center

PCI Express Interface

Designed to deliver amazing

speeds

Stress Free Protection

Enterprise class End-to-end data

and power loss protection to help

ensure data integrity

Non-Volatile Memory Express

(NVMe)

Lowers memory latency

Feed your Starving Apps

Consistent performance providing

high minimum IOP performance

Fantastic Highest

Performance

High Endurance for high performance,

write intensive

applications

DC S3500 Series

SATA

Great Higher Performance

Mid Endurance for high performance,

mixed workloads

Good High Performance

Standard

Endurance for read intensive

applications

Intel® SSD Data Center Family

Maximize your $/IOPs with consistent

performance, data protection, and reliability

DC S3610 Series

SATA

DC S3700 Series

SATA

DC P3500 Series

PCIe

DC P3700 Series

PCIe

DC P3600 Series

PCIe

New

New

New "The speed advantages of

the NVMe interface are

now indelibly clear,

especially as demonstrated

by Intel's new fire breathing

Data Center product lines.

This new interface removes

many of the bottlenecks

associated with SATA and

AHCI…”

The Register

"Intel's SSD DC P3700

gives us our first look at an

NVMe drive, and the

results are impressive”

AnandTech

Computex Launch

Quotes

Page 17: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

17

Fortville 10GbE / 40GbE Designed for E5 v3 Fortville Differentiation

• Next Gen 10 / 40GbE – Architected for next generation

virtualized cloud environments

• SW Defined Infrastructure - Network Virtualization Offload,

Intel® Ethernet Flow director for traffic steering

• Network Functions Virtualization – Excellent small packet

performance, Intel® DPDK

Platform validation

Intel Drivers

30 years – Just Works

Proven

Converged: LAN / SAN

Broad Interfaces: 2x40,

1x40, 4x10, 2x10

Flexible

Virtualization: VMDq, SR-

IOV, Flow Director

DPDK Optimized

Performance

1GbE 10GbE 25GbE 40GbE 100GbE

100GbE NIC

Red Rock Canyon

Intel Ethernet

CNA X710

Intel Ethernet

CNA XL710

Intel Ethernet

CNA X520

Intel Ethernet

CNA X540 RSA / Appliance

Red Rock Canyon

Page 18: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

Jednodušší cesta k výběru nové cloud infrastruktury

1 Source: Typical 4-yr-old’ baseline configuration and score on SPECint*rate_base2006 Benchmark: BL265 using two Intel® Xeon® Processor X5570 (2.93 GHz, 4-core, 8MB L3 cache, 6.4 GT/s, 95W), 48GB memory (12x 4GB 2Rx4 PC3-10600R-9, ECC), 73 GB SAS 10 K RPM, SUSE Linux Enterprise Server 11 (x86_64) SP1, Kernel 2.6.32.12-0.7-default. Compiler version: Intel C++ Compiler XE for applications running on IA-32 Version 12.0.1.116 Build 20101116. Source: http://www.spec.org/cpu2006/results/res2011q1/cpu2006-20110215-14599.html as of Feb 2011. Score: 264. ‘New Generation’ new configuration and score on SPECint*rate_base2006 Benchmark: Intel® Server Board S2600CP platform with two Intel® Xeon® Processor E5-2697 v2 (2.7GHz, 12-core, 30MB L3 cache, 8.0GT/s, 130W, C0-stepping) , EIST Enabled, Turbo Boost enabled, Hyper-Threading Enabled, 128GB memory (8x16GB DDR3-1866), Red Hat* Enterprise Linux Server 6.3. CPU2006-1.2 with Intel compiler IC13.1 Source Intel TR#1270 as of 11 June 2013. Estimated Score: 906. 2 Source: Intel estimation as of September 2013. See next page for configuration data and assumptions. 3 Source: Intel Internal Estimates. IOPS comparison between Intel SSD and HDD. 4 Source: Intel internal measurements of average time for an I/O device read to local system memory under idle conditions comparing Intel® Xeon® processor E5-2600 product family (230 ns) vs. 5500 series (340 ns). Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

Up to 3.5X

performance

boost vs typical 4 year old

server based on spec int1

Up to

2x higher throughput in virtualized

environment3

Up to 4x more

VMs/server vs. typical 4 year old server2

Up to 3x more

I/O bandwidth vs. prior gen.4

HP CloudSystem

CloudSystem Foundation

CloudSystem Enterprise

IBM PureFlex System

SmartCloud Entry

SmartCloud Orchestration

VCE vBlock

vCloud Director Suite Advanced

vCloud Director Suite Enterprise

NetApp FlexPod

UCS Director

Cisco Intelligent Automation in

Cloud (CIAC)

Dell PowerEdge

VRTX

OpenManage w/ Chassis

Management Controller

18

Page 19: Petr Ulvr, Business Development Manager Intel Corp …...A study, Cisco® Consulting Services, in partnership with Intel 6 Vize otevřeného cloudu 7 Požadavky IT & Otevřené standardy

19

www.IntelCloudFinder.com