petition to win: benefits & best practices for online petitions
DESCRIPTION
Pink Slime. The Boy Scouts of America. Trayvon Martin. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. Listen in to learn best practices for online petitions that Change.org has gleaned from hundreds of thousands of campaigns started on the world’s petition platform.TRANSCRIPT
Sponsored by: A Service
Of:
Petition To Win: Benefits & Best Practices
for Online Petitions
Lawrence Grodeska
February 26, 2013
Sponsored by: A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Sponsored by: A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by: A Service
Of:
Today’s Speaker
Lawrence Grodeska Nonprofit Community Manager
Change.org for Organizations
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Petition To Win:
Benefits & Best Practices
for Online Petitions
Promote your campaign. Pressure decision-
makers. Generate media. Grow your base. Win.
Agenda:
• Why online petitions?
• What makes a winning petition?
• How to start your petition
• Sponsored Campaigns
• Q & A
Hashtag: #petition2win
Lawrence Grodeska
Nonprofit Community
Manager
Presenter
:
ED2D23 ED2D23
10,000,000 Active users per
month
150 Countries
20,000 Organizations have
collected
40,000,000 Signatures
Online petitions are highly social
objects that compliment traditional
advocacy tactics.
#petition2win Takeaway:
Winning Petitions Are
“DIRTy”:
Dramatic, Inspiring,
Relevant & Timely
People on Change.org create moments.
Nonprofits are using Change.org
to create movements.
#petition2win Takeaway:
Create a profile for your organization.
Start a petition!
Winning petition checklist:
achievable ask, specific targeting,
compelling story, provocative image,
engaging title.
#petition2win Takeaway:
Promoting Your Petition
• Use your email list
• Share on Facebook & Twitter
• Embed widget on your website or blog
• Reach out to local bloggers & allies
• Include link in press releases
Communicate with your supporters!
Close the loop with a petition delivery.
Sponsored by: A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com