1500 member companies in 80 Countries

Global Trade Organisation of the Golf Tourism Industry

355+ in 51 countries

Controlling >80% of golfholiday package sales

3029 19

17 14 10

98

8 66555444443

IcelandItalyPolandPortugalEstoniaSlovakiaThailandBulgariaChinaColombiaCosta RicaCroatiaIndiaKenyaLatviaMalaysiaNigeriaNorwaySingaporeUSA

GermanyUnited KingdomSwedenSpainNetherlandsSwitzerland Czech RepublicDenmarkFranceAustriaIrelandArgentinaAustraliaFinlandBelgiumBrazilCanadaRussian FederationSouth AfricaDominican Republic

3333222111111111111

32

256 operators in 39 countries currently sell Spain

20 17

11 10

866

4 433

AustriaBrazilFinlandFranceRussian FederationAustraliaBulgariaItalyNorwayPortugalSouth Africa

United KingdomGermanySpainNetherlandsSwedenDenmarkSwitzerland Czech RepublicUSABelgiumIreland

22222111111

108 operators in 22 countries currently sell Valencia

50-250% more per person per day

12% of Americans play golf

They are responsible for 27%of America’s travel expenditure

2% of adult Europeans play golf

It is likely that they are responsible for 5%of Europe’s travel expenditure

Direct Golf Tourism Revenue

Golf Delivers Conventions & Incentives

Golf Generates Real Estate Sales

Golf Changes Perception of Destination

Golf Facilitates Inward Investment

Percentage of golfers lookingfor new golf destinations

Growth is no longer reliable, consistent or predictable

Consumers

Travel Agents

GolfPros

GolfCourses Airlines

Hotels

Golf TourOperators

Press Release Distribution

Press Trips

Approved Publications TV & Websites

Identifying Best Promotional Channels

Conventions

Workshops

Surgeries