peter leshaw-in-house-pubcon-austin-2013

In-House SEOIn-House SEO

Presented By: Peter LeshawPeter Leshaw

iCanOptimize.com@peterleshaw



Practical Ways To Manage, Train, and Grow Your Team

Pubcon New Orleans 2013

About Peter LeshawInternet Marketer

o 15 years experience. LinkedIn.com/in/PeterLeshaw

Core Competency: Internet Lead Generation viao Search Engine Optimizationo Paid Search, PPCo Web / Content Generationo Email Marketingo Affiliate Marketingo Reputation Managemento Social Media Marketingo Webmaster Outreach (Link Building)

Goals as an In-House SEO are to always perform!o Get "the suits" on your sideo Increase ROI


You Need To “Grow” Your In-House You Need To “Grow” Your In-House TeamTeam

““In-House” EducationIn-House” EducationProfessional Growth Thru NetworkingUnderstanding of IndustryBusiness Sense


In-House TrainingIn-House TrainingCustom Training In-House or Online

• SEO Best Practices• Link Building / Link Rehabilitation • Paid Search Strategies

Lunch and LearnsExpert Webinars / Case-Studies

• PR Web• ExactTarget• SEMPO

Book of the Month“Reading Time”


ConferencesConferences


Associations and Associations and BoardsBoards

Marketing AssociationsMarketing AssociationsSouth Florida Interactive Marketing AssociationDirect Marketing AssociationAmerican Marketing Associations

ClubsClubsSocial Media ClubInternet Marketing ClubEntrepreneur Inventor / Investor Networks

Meet-ups and Tweet-upsMeet-ups and Tweet-ups


Non-Profit / Pro Bono Non-Profit / Pro Bono OutreachOutreach

Citizen OutreachCitizen Outreach– Kids In DistressKids In Distress– Marine Industry CaresMarine Industry CaresCommunity DevelopmentCommunity Development– Rotary ClubRotary Club

Athletic Corporate Events– Mercedes Benz Corporate RunMercedes Benz Corporate Run– Zimmerman Advertising “Race for the Taste”Zimmerman Advertising “Race for the Taste”


Part-time Consulting: Part-time Consulting: The Good and The BadThe Good and The Bad

Not for EveryoneManagement of Priorities in Life

Be very carefulOutside work can supplement salaryCan sharpen skillsAbility to test on another site not yoursBragging rights at the water cooler


Thank YouThank YouFollow me, I’m Follow me, I’m @PeterLeshaw@PeterLeshaw on on

TwitterTwitter

Connect with me Connect with me on:on:Linkedin.com/In/PeterLeshaw

Please Visit: www.iCanOptimize.com