peter gilbert portfolio

word wranglerpetergilbert

writer

contact info: 516.532.7243 • [email protected] • @peterkgilbert

Editorial copy minerals Discover the magic of mineral makeup and treatments at Macy’s. They’re light, long-lasting and gentle. Plus, their nature-based ingredients won’t irritate skin or clog pores. As an added bonus, they leave your skin with a natural, radiant glow.

5call 1-800-456-2297 for 5.95 cosmetics delivery

EstéE LaudEr New! Nutritious Vita-Mineral makeup. Powered by pomegranate, a super-potent antioxidant. Loose Powder sPF 15; Makeup sPF 10, 33.50 each.

mineralsdiscover the magic of mineral makeup and treatments at Macy’s. they’re light, long-lasting and gentle. Plus, their nature-based ingredients won’t irritate skin or clog pores. as an added bonus, they leave your skin with a natural, radiant glow.

LaNcÔMENew! ageless Minerale. Brush away the signs of aging by visibly erasing the appearance of pores and lines. Foundation, $40. setting Powder, $36. Brush, $36.

diorskiN New! Nude Natural Glow Fresh Powder Makeup sPF 10. For the look of flawless, bare skin. $45.

PrEscriPtiVEs all skins Mineral Makeup sPF 15. in 18 shades for an exact match; 32.50. round Buff Brush, $30.

D9020007_p04_05_BeautySt_MineralMakeup_R2.indd 2 2/17/09 8:34:45 AM

copy dirEction, hEadlinEs and Editorial copy he’s making a listHe’s checking it twice,to make sure these new fragrances,go to those who’ve been nice.

2 macys.com 3

new! diamondS for men by emporio armani

l. a captivating scent with fresh bergamot and earthy-marine notes. 2.5-oz. eau de Toilette Spray, 62.50.

pages 2 & 3: merchandise and selection vary by store. while supplies last.

call 1-800-456-2297 for 5.95 fragrance delivery

new! prada infuSion d’ homme h. a subtle scent of Tunisian neroli and noble iris pallida for the contemporary man. 6.75-oz. eau de Toilette Spray, $100.

new! madame by jean paul gaulTier

F. a fresh, floral scent that is full of energy, freedom and joy. 3.3-oz. eau de Toilette Spray, $87.

new! abSoluTely irreSiSTible by givenchy c. a floral woody scent that’s glamorous, vibrant and intense. 2.5-oz. eau de parfum Spray, $80.

on the front cover: new! ralph lauren noToriouS d. exudes modern glamour. alluring notes of deep black currant and decadent chocolate cosmos. 2.5-oz. eau de parfum Spray, $75.

we’ll wrap up your gifT free A. Only at Macy’s. purchase any 2 fragrance items and we’ll wrap them free in our exclusive holiday container. while supplies last. excludes gift sets.

★new! i am King from Sean john j. Only at Macy’s. a fresh scent for modern men

with sparkling fruits and sensual woods. 3.4-oz. eau de Toilette Spray, $72.

new! hilfiger by Tommy hilfiger G. a crisp, clean and masculine fragrance.

3.4-oz. eau de Toilette Spray, $59.

only $5 poTTed poinSeTTia

e. with any $50 fragrance purchase. This pretty, multi-bloom poinsettia is the flower of christmas.

comes wrapped in festive silver foil to brighten your holidays. while supplies last.

new! viva la juicy

by juicy couTure b. an enticing scent

in a bold, gold bottle just for juicy girls.

3.4-oz. eau de parfum Spray, $85.

new! SecreT obSeSSion calvin Klein

k. a sultry, intoxicating scent for the intriguing woman.


a listHe’s checking it twice,

to make sure these new fragrances,

go to those who’ve been nice.

he’s making

2 macys.com 3

new! diamondS for men by emporio armani

l. a captivating scent with fresh bergamot and earthy-marine notes. 2.5-oz. eau de Toilette Spray, 62.50.


call 1-800-456-2297 for 5.95 fragrance delivery

new! prada infuSion d’ homme h. a subtle scent of Tunisian neroli and noble iris pallida for the contemporary man. 6.75-oz. eau de Toilette Spray, $100.

new! madame by jean paul gaulTier

F. a fresh, floral scent that is full of energy, freedom and joy. 3.3-oz. eau de Toilette Spray, $87.

new! abSoluTely irreSiSTible by givenchy c. a floral woody scent that’s glamorous, vibrant and intense. 2.5-oz. eau de parfum Spray, $80.

on the front cover: new! ralph lauren noToriouS d. exudes modern glamour. alluring notes of deep black currant and decadent chocolate cosmos. 2.5-oz. eau de parfum Spray, $75.

we’ll wrap up your gifT free A. Only at Macy’s. purchase any 2 fragrance items and we’ll wrap them free in our exclusive holiday container. while supplies last. excludes gift sets.

★new! i am King from Sean john j. Only at Macy’s. a fresh scent for modern men

with sparkling fruits and sensual woods. 3.4-oz. eau de Toilette Spray, $72.

new! hilfiger by Tommy hilfiger G. a crisp, clean and masculine fragrance.

3.4-oz. eau de Toilette Spray, $59.

only $5 poTTed poinSeTTia

e. with any $50 fragrance purchase. This pretty, multi-bloom poinsettia is the flower of christmas.

comes wrapped in festive silver foil to brighten your holidays. while supplies last.

new! viva la juicy

by juicy couTure b. an enticing scent

in a bold, gold bottle just for juicy girls.


new! SecreT obSeSSion calvin Klein

k. a sultry, intoxicating scent for the intriguing woman.


a listHe’s checking it twice,

to make sure these new fragrances,

go to those who’ve been nice.

he’s making

22 macys.com call 1-800-456-2297 for 5.95 fragrance delivery

new! dior homme sport E. For the man who lives boldly, a fresh, spicy woody scent with cedarwood and ginger accords.

3.4-oz. eau de toilette spray, $70.

new! pi neo by givenchy C. A futuristic scent blending woody notes

of toscanol, patchouli and cedar. 3.3-oz. eau de toilette spray, $64.

l’homme yves sAint lAurent D. A masculine combination of luxury and modernity with bergamot, ginger and vetiver. 3.3-oz. eau de toilette spray, $70.

new! versAce pour homme b. mediterranean aromatic notes match the confident man of today. 3.4-oz. eau de toilette spray, $72.

bvlgAri AqvA pour homme mArine a. blends aromatic freshness with an elegant mediterranean touch. 3.4-oz. eau de toilette spray, $72.

all he wants for...

23

AcquA di gio by giorgio ArmAni a. inspired by the fresh sea, notes of calabrian bergamot, neroli and green tangerine combine withjasmine petal and fruity persimmon. 3.4-oz. eau de toilette spray, 69.50.

3-pc. giFt set only 72.50, A $101 vAlue b. includes a 3.4-oz. eau de toilette spray, 1.7-oz. After shave balm and 1.7-oz. hair and body shampoo. pages 22 & 23: merchandise and selection vary by store. while supplies last.

6 macys.com call 1-800-456-2297 for 5.95 fragrance delivery

shown clockwise from upper left:elle Yves saint laurent onlY $80, a $110 value A. 3-pc. gift set includes a 1.6-oz. eau de Parfum spray, 2.5-oz. Body lotion and 2.5-oz. shower Gel. elle is an audacious scent with floral, woody notes. new! BvlGari omnia Green jade B. a crisp, floral-green fragrance with hints of mandarin and white woods. 2.2-oz. eau de toilette spray, $77.

versace BriGht crYstal C. sheer and luminous with notes of peony, magnolia and lotus flower. 3.0-oz. eau de toilette spray, $84.

new! versace D. an unique, sparkling fresh floral scent that all women will love. 3.4-oz. eau de Parfum spray, $89.

7

new! viva la juicY

BY juicY couture onlY $90, a $126 value B. 3-pc. gift set includes a

3.4-oz. eau de Parfum spray, 4.2-oz. viva la Body lotion and

4.2-oz. viva la shower Gel. Pages 6 & 7: merchandise and

selection vary by store. while supplies last.

making spirits bright ...

juicY couture onlY $90, a $126 value A. 3-pc. gift set includes a 3.4-oz. eau de Parfum spray, 4.2-oz. Body sorbet and 4.2-oz. Frothy shower Gel.

14 macys.com 15call 1-800-456-2297 for 5.95 fragrance delivery

new! ralph lauren romance always yours

A. a sensual, floral fragrance that combines notes of yellow freesia, ginger and sun goddess rose

with creamy musk, patchouli and oakmoss. The collection: 2.5-oz. eau de parfum spray, $72.

1.7-oz. eau de parfum spray, $60. 6.7-oz. sensuous Body moisturizer, $45.


new! secreT oBsession calvin klein

only $75, an $89 value B. 2-pc. gift set includes a 3.4-oz.

eau de parfum spray and 3.4-oz. satin Body lotion.

euphoria calvin klein only $82, a $107 value A. 3-pc. gift set includes a 3.4-oz. eau de parfum spray, 3.4-oz. sensual Body lotion and 3.4-oz. sensual Bath & shower creme.

i saw mommy kissing...

Editorial copy A swimsuit for every facet of your personality... polka dots and pretty prints for your preppie side, bold patterns and stripes for the mod girl in you. Or indulge your inner Bond girl with buckled tops and belted hipster bottoms.

copy dirEction and hEadlinEs Interior pages of a regular price direct mail catalog.

chinese laundry left: a. Frame clutch in black ombre patent. $54.

jessica mcclintock right: B. clutch in pink ombre patent. $44.

10

the clutch is the

32041_p10_11_MomCenCore_ClutchTr1 1 3/19/08 3:51:57 PM

111-800-456-2297 macys.com

new overnight bag

jessica simpson a. avalon clutches in black and pink patent. $68 each.

pages 10 & 11: merchandise and selection vary by store.

32041_p10_11_MomCenCore_ClutchTr2 2 3/20/08 9:15:56 AM

15

A. Fashion jewelry earrings, necklaces, pendants, bracelets and bangles. $16-$44.

Jewelry photos may have been enlarged and/or enhanced to show details.

natural elements for the urban safari

1-800-456-2297 macys.com

32041_p14_15_MomCenCore_Alfani_U2 2 3/18/08 3:28:34 PM

★alfani Only at Macy’s. Back to Reality sleepwear.

Shown from left: a. Chemise. $40. B. Tank, $26. Pants, $36. all imported. S-Xl. Merchandise and selection vary by store.

floral

22 1-800-456-2297 macys.com

intimatesto give momdreamssweet

32041_p22_23_MomCenCore_Sleepwea1 1 3/18/08 3:35:09 PM

Tahari a. Norway in bronze or black. 6-10M. $89. Pages 6 & 7: merchandise and selection vary by store.

6

sculpted heelstake you

to new heights

32041_p06_07_MomCenCore_Tahari_K1 1 3/18/08 3:22:14 PM

Is the best man for the job always a man?

Despite the growing number of women in the workforce, ( 46.5% total, and 50.5% of management and professional speciality positions), women still hold only a small portion of leadership positions in business. In fortune 500 companies women hold only

8% of CEO positions, 5.2% of the top earning positions, and 13.6% board-of-director positions.

References: Bureau of Labor Statistics, Current Population Survey, Annual Averages, 2003. Catalyst, 2003 Catalyst Census of Women Board of Directors. Catalyst, 2002 Catalyst Census of Women Corporate Officers and Top Earners.

hEadlinEs and Editorial copy Monthly posters for Macy’s Diversity Council.

What would you say about me if I wasn’t around?

Negative stereotypes about various ethnic groups bombard us every day in the mass media. Then these images creep into our minds, often without our realizing it. What stereotypes do you let dictate how you interact with people at work?

References: “Racial Stereotypes Can be Unconscious but Reversible”, Stanford Graduate School of Business, Marguerite RIgoglioso.

Despite the growing number of women in the workforce, (46.5% total, and 50.5% of management and professional speciality positions),

women still hold only a small portion of leadership positions in business. In Fortune 500 companies, women hold only 8% of CEO positions,

5.2% of the top earning positions, and 13.6% board-of-director positions.

Negative stereotypes about various ethnic groups bombard us every day in the mass media. Then these images creep into our minds,

often without our realizing it. What stereotypes do you let dictate how you interact with people at work?

promotional and Editorial copy fit matters You don’t need a bra, you need a beautiful support team. A great fitting bra gives you a hidden advantage - it supports, shapes and lifts your mood and your figure. At Macy’s, our fit specialists will help you create a wardrobe of bras for every occasion. Your hidden advantage is just a fitting away!

9to order call 1.800.456.2297Pages 8 & 9: Semi-Annual Intimate Apparel Sale in effect Wednesday, February 11 thru Sunday, March 1. Merchandise and selection vary by store. *Get 1 free bra at time of purchase when you buy 2 bras at regular price. Free bra must be of equal or lesser value. All returned merchandise must include the purchased bras and the free bra.

Free brA* when you buy 2

B. new! Maidenform Custom Lift Lace demi. #9739. 34-36A; 34-38b,C,D. nylon/elastane. reg. $33.

Introducing Maidenform Custom Lift™ brasno matter what your shape or size, the Maidenform Custom Lift™ offers you a fit that feels absolutely tailor-made to you and only you. each cup size is uniquely designed with a light lift pad that shapes your bust for customized uplift and shaping.


A. new! Maidenform Custom Lift Satin Demi. #9729. 34-36A; 32-38b, C,D. reg. $33. Shown, 34b.

Padded Lift: perfect for A-cup.

Moderate Lift: perfect for C-cup.

Gentle Lift: perfect for D-cup.

Lightly Padded Lift: perfect for b-cup.

Intimate Apparel SaleStArtS weDneSDAy, FebruAry 11

Semi-Annual

you don’t need a bra, you need a beautiful support team. A great fitting bra gives you a hidden advantage - it supports, shapes and lifts your mood and your figure. At Macy’s, our fit specialists will help you create a wardrobe of bras for every occasion. your hidden advantage is just a fitting away!

joIn uS For our FIt event, SunDAy, FebruAry 15 thru thurSDAy, FebruAry 19

MAtterS

8 also shop macys.com


G. Bali Lace Desire minimizer. #3192. 36-42C; 34-42D, DD; 36-42DDD.

Polyester/nylon/rayon. reg. $34.

Free brA* when you buy 2 h. Lilyette Smooth Lace jacquard minimizer.

#978. 40-42C; 36-42D, DD; 36-40DDD. nylon/spandex. reg. $32.


c. New! Warner’s elements of bliss Plush 360 wire-free. #2000. 34-36A; 34-38b,C. reg. $30


d. Warner’s elements of bliss Lace contour wire-free. #2012. 34-36A; 34-38b,C. nylon/spandex. reg. $30.


e. New! Wonderbra Full of wonder gel maximizer. #7854. 32-36A; 32-38b; 34-38C. reg. $34.


F. Luleh embroidered push-up. #33822. 32-36A; 32-38b; 34-38C. reg. $36.

MInIMIzer MInIMIzer

wIre-FreewIre-Free

PuSh-uP PuSh-uP

25% oFF entIre StoCk oF joCkey® reg. 9.50-$38, sale 7.13-28.50. Imported. A. Shown, no Panty Line camisole, S-XL. #1323. reg. $20, sale $15. B. hip brief, 5-8. reg. 9.50, sale 7.13. Sale prices in effect thru March 1, 2009.

Free brA* On the spOt When yOu buy 2

FroM bALI®, MAIDenForM®, vAnIty FAIr®, PLAyteX®, wonDerbrA®, wArner’S®, LILyette® & LuLeh -

eXCLuDeS everyDAy vALueS AnD SPeCIALS

Editorial and sElling copy Internal product guide for INC International Concepts, one of Macy’s fashion-forward private brands.

8

what’s new sept. 2010

Left page:

09031 PINTUCK TRENCH with SELF BELT Woodsy Green $99.00 M/P $109.00 W 09631B ALL-OVER SEQUIN TEE Green $69.00 M 0F746 DESTRUCTED SKINNY LEG DEMIN Mid Wash $69.00 M

Right page:

09450 LONG SLEEVE RIB CARDIGAN Black $69.00 M/P 09502C SWEETHEART NECK TIERED DRESS Camo Print $79.00 M/P $89.00 W

09639 STRIPED BOAT NECK TOP with BUBBLE HEM Camo Green/Gold Metallic Stripe $49.00 M/P 0F746 DESTRUCTED SKINNY LEG DENIM Mid Wash $69.00 M

09466 CAP SLEEVE COWL NECK PRINTED TUNIC Brushed Leopard Tonal Green $69.00 M/P

09690 CAP SLEEVE TEE with PLACED ROSE PRINT and CHIFFON Camo Green with Multi $49.00 M

FOCUS ON STANDOUT STYLE

Work the military trend this fall with I.N.C’s camouflage prints and olive green solids. In battle, these looks help you blend into the background. But team them with metallics or sequins, and they’ll help you do quite the opposite.

34011_INC_Sept_Final.indd 8 11/11/10 2:45:47 PM

9

QUESTION TO ASK

“Are you shopping for a

certain occasion or just want

to get the latest looks?”

STYLING ADVICE

“Did you know that army

green is the “it” color of the

season. Let me show you

some of the hottest styles.”

WARDROBING ADVICE

“Team the military green color

with metallics and sequins for a

shimmering city style.”


WHAT’S NEW SEPTEMBER 2010


2

Set of 6 Melamine Bowls New

focus on pantry

Making delicious meals just got easier, thanks to Martha Stewart. The Pantry

collection features the tools home chefs need to maximize storage space and

minimize prep time.

38665_Housewares_S11.indb 2 1/7/11 11:42:54 AM

Editorial and sElling copy Internal product guide for Housewares featuring several Macy’s private brands including Martha Stewart Collection.

for employee reference only

Martha Stewart Collection, The Cellar, Tools of the Trade, Hotel Collection, Charter Club

Housewares & Tabletop

what’s new spring 2011


CO

OK

WA

RE

/FO

OD

PR

EPA

RA

TIO

N

3

feature and benefi t

The new glass mixing bowls

are available in different

sizes so you can match

the bowl to the task.

make a connection

“Let me show you how to

organize your kitchen.”

activity

Familiarize yourself with

the new ratchet paper towel

holder so you can

demonstrate it to customers.

Set of 8 Glass Mixing Bowls New

Foldable Bamboo Banana Hanger NewBamboo Paper Towel Holder New

Set of 4 4.75 In. Glass Prep Bowls New

Stainless Steel RatchetPaper Towel Holder New

2 Cup Measuring Cup Newalso available in 4 Cup (not shown)

Collapsible Berry Collanders in Green and Blue New


copy, dEsign and production This local artist made purses from old record album covers and was looking for a way to promote her brand. I suggested a hangtag that would reflect the alternative, yet whimsical nature of the brand. Using her original black and white illustration, I designed the layout, created a tagline, wrote copy and handled final production with the printer.

peter gilbert portfolio

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