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  • Reducing the Demand and Supply of Illicit

    Tobacco and Underage Tobacco Sales across

    Cheshire and Merseyside

    Peter Astley MBE

    Head of Public Protection

    Warrington Borough Council

  • Effective tobacco control:

    its more than smoking

    cessation!

  • Regulatory Services:

    have a key role to play in reducing

    the supply of tobacco to young

    people and illicit tobacco to all!

  • The case for tackling supply:

    Underage access:

    Two-thirds of smokers start before the age of 18!

    Reducing access = reducing the chance of nicotine dependency!

    Illicit tobacco:

    Undermines current tobacco control initiatives (e.g. reducing under-age access) and perpetuates health inequalities.

    Cheap price undermines quit attempts.

    Impacts on community cohesion.

  • 63%

    Agree: illicit tobacco brings

    crime into our communities

  • 87%

    Agree: illicit tobacco is a

    danger to our children

  • 14-15 year old smokers are

    more than twice as likely as

    their adult counterparts to

    be often offered illicit

    tobacco to buy (NEMS 2011)

  • 1 in 7 young smokers have

    gone to a private address,

    or fag house, to buy illicit

    cigarettes (NEMS 2011)

  • Reducing supply in C&M, achievememts:

    Underage access:

    Exponential impact in compliance work

    Illicit tobacco:

    Exponential increase in enforcement work across the region at a local level.

    Developed world first regional solution: The North of England Tackling Illicit Tobacco for Better Health Programme is a multi-agency approach which has focussed on reducing demand and supply at the heart of the community.

  • Reducing supply: outcomes

    Underage access:

    Big rise in compliance, reduced supply to under-18s

    Reduced prevalence?

  • Underage purchasing rates

    0

    5

    10

    15

    20

    25

    2007 2009 2011

    14-16 % Prevalence: North West Chesire & Merseyside

  • Reducing supply: outcomes

    Underage access:

    Big rise in compliance, reduced supply to under-18s

    Reduced prevalence?

    Illicit tobacco:

    IT market shrinking in the area (volume change

    estimated as 23% reduction, when those struggling

    financially increased from 20 25%!).

    Raised awareness of illicit tobacco among consumers

    and stakeholders impacting on demand

    Improved partnerships, both formal and informal

    which has impacted on IT strategies/actions locally

  • Illicit Tobacco Levels:

    0

    10

    20

    30

    40

    50

    60

    70

    2000/1 2001/2 2002/3 2003/4 2004/5 2005/6 2006/7 2007/8 2008/9 2009/10

    Cigarettes HRT

  • tobacco supply reduction:

    challenges

  • Public Protection 2012!

  • The future:

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    2009 2011 2012 2013 2014 2015

    Under 18's prevalence

    Impact of reducing

    tobacco supply

    Current impacts:

    Public Health budgets & lack of leadership?

    Reducing budgets = reducing underage sales

    & illicit compliance work = increased availability.

    Economic climate.

    Developing markets.

    Border control changes.

    ?

  • Conclusions

    Conclusions?

    Peter Astley: [email protected]

    Thanks for listening!

    mailto:[email protected]