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lishing the necessary funds to send young boys and girls from Boghé to private school. “Petel means ‘little spark’ in Fulani, my country’s lan- guage,” says Ibrahima. “It’s a word that is used when you want to restore hope, in a per- son or in a project. It’s a word that conveys a blessing, which is what we wanted to do with our idea.” The couple’s plan was to establish a partnership be- tween artisans in West Africa and San Francisco. So they asked Ibrahima’s mother, Aïs- In the 650-square-foot San Francisco apartment of Julie and Ibrahima Wagne, bright prisms of light pierce the front bay window and illuminate the small living area, where stacks of African textiles sit on top of a midcentury Danish console. Julie reaches for a blanket and unfolds it, revealing bright orange stripes, the color of a clementine. “Feel this cotton,” she says, holding out the fabric. “It’s cold to the touch. That’s how you know it’s hand-spun. It doesn’t get any softer than this.” For Julie, the blanket carries as much sentiment as it does beauty. A gift of her mother-in- law, who lives in Mauritania — the West African country where Julie served in the Peace Corps almost 16 years ago and met Ibrahima — it was her first introduction to an African art form that inspired the couple’s business, Petel. “She gave this to me when we got engaged, a symbol that she approved of our marriage,” says Julie, wrapping the blan- ket around her waist to demon- strate how African women wear them. “These blankets are a language in my husband’s culture. They take a month to weave and are considered trea- sures. The women wear them on their wedding day, carry their babies in them, and pass them from one generation to the next.” Sadly, the craft of hand weav- ing isn’t expected to last in Boghé, the village on the Sene- gal River where Ibrahima grew up watching men hand-spin cotton. “This has always been an art form for the men, but the mas- ter weavers were no longer teaching their sons,” says Julie. “It was too laborious. My hus- band and I wanted to do some- thing to make a difference in these weavers’ lives, to sustain them and give them a reason to keep their art form alive.” So in 2012, the couple started Petel in their living room, with the hope of creating pillows, totes and table runners out of the exquisite textiles of Mauri- tania, directing most of the proceeds back to the makers, exceeding fair wages and estab- sata, to hunt for vintage fabrics, and they galvanized local weav- ers to create new blankets that would be sent halfway across the world to San Francisco. Julie enlisted friends who knew how to sew and, with a communal effort, the Wagnes created Petel’s first line of prod- ucts. “We made as much as we could out of all the fabrics we had,” says Julie. “And slowly but surely, we grew by word of mouth, because we didn’t ever want to sell to anybody without actually telling the story of the textiles,” she says. Their first buyers were their neighbors, Stuart Brioza and Nicole Krasinski, who were just about to open State Bird Provisions in San Francisco. “They wanted our table runners, and we were so thrilled,” recalls Julie. “From there, we slowly entered mar- kets that seemed right, like the de Young Museum Store, Lav- ish, Birch, Summer Home and African textiles bring warmth & history Photos by Liz Hafalia / The Chronicle Petel founders Julie Wagne and husband Ibrahima Wagne, top, at their S.F. home. Above: Petel pillows and a throw. By Paige Porter Fischer Remodelista Market Meet Julie and Ibrahima Wagne of Petel and learn more about their artisans at the Remodelista Market, 10 a.m.-5 p.m. Dec. 13 at Heath Ceramics, 2900 18th St., San Francisco. www.sfmar- ket.remodelista.com. www.peteldesign.com HOME TRENDS K12 | Sunday, November 15, 2015 | SFChronicle.com November 16th We’re moving! 1953 is when we started our business in San Carlos. After 45 years in Redwood City, we are moving back home to San Carlos. VISIT OUR NEW LOCATION > 345 Shoreway Road, San Carlos, CA 94070 lyngsogarden.com YOU CAN’T REGIFT FAMILY YOUR NEW FAVORITE HOLIDAY FILM IS HERE. Mark S. Allen, KMAX-TV, SACRAMENTO THE PERFECT GIFT FOR THE ENTIRE FAMILY . Pete Hammond, DEADLINE NOW PLAYING AT A THEATER NEAR YOU Check Local Listings For Theater Locations and Showtimes EZ PAY Simplify paying your Chronicle bill by signing up for EZ Pay , our automatic payment system. MYACCOUNT.SFCHRONICLE.COM

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Page 1: PETEL SF CHRON 1

lishing the necessary funds tosend young boys and girls fromBoghé to private school.

“Petel means ‘little spark’ inFulani, my country’s lan-guage,” says Ibrahima. “It’s aword that is usedwhen youwant to restore hope, in a per-son or in a project. It’s a wordthat conveys a blessing, whichis what wewanted to dowithour idea.”

The couple’s planwas toestablish a partnership be-tween artisans inWest Africaand San Francisco. So theyasked Ibrahima’smother, Aïs-

In the 650-square-foot SanFrancisco apartment of Julieand IbrahimaWagne, brightprisms of light pierce the frontbaywindow and illuminate thesmall living area, where stacksof African textiles sit on top of amidcentury Danish console.

Julie reaches for a blanketand unfolds it, revealing brightorange stripes, the color of aclementine. “Feel this cotton,”she says, holding out the fabric.“It’s cold to the touch. That’show you know it’s hand-spun.It doesn’t get any softer thanthis.”

For Julie, the blanket carriesasmuch sentiment as it doesbeauty. A gift of hermother-in-law, who lives inMauritania—theWest African countrywhere Julie served in the PeaceCorps almost 16 years ago andmet Ibrahima— it was her firstintroduction to anAfrican artform that inspired the couple’sbusiness, Petel.

“She gave this tomewhenwe got engaged, a symbol thatshe approved of ourmarriage,”says Julie, wrapping the blan-ket around herwaist to demon-strate howAfricanwomenwear them. “These blankets area language inmy husband’sculture. They take amonth toweave and are considered trea-sures. Thewomenwear themon their wedding day, carrytheir babies in them, and passthem from one generation tothe next.”

Sadly, the craft of handweav-ing isn’t expected to last inBoghé, the village on the Sene-gal River where Ibrahima grewupwatchingmen hand-spincotton.

“This has always been an artform for themen, but themas-ter weavers were no longerteaching their sons,” says Julie.“It was too laborious.My hus-band and Iwanted to do some-thing tomake a difference intheseweavers’ lives, to sustainthem and give them a reason tokeep their art form alive.”

So in 2012, the couple startedPetel in their living room,withthe hope of creating pillows,totes and table runners out ofthe exquisite textiles ofMauri-tania, directingmost of theproceeds back to themakers,exceeding fair wages and estab-

sata, to hunt for vintage fabrics,and they galvanized local weav-ers to create new blankets thatwould be sent halfway acrosstheworld to San Francisco.

Julie enlisted friendswhoknew how to sew and, with acommunal effort, theWagnescreated Petel’s first line of prod-ucts.

“Wemade asmuch aswecould out of all the fabrics wehad,” says Julie. “And slowlybut surely, we grew byword ofmouth, becausewe didn’t everwant to sell to anybodywithoutactually telling the story of thetextiles,” she says.

Their first buyers were theirneighbors, Stuart Brioza andNicole Krasinski, whowerejust about to open State BirdProvisions in San Francisco.

“Theywanted our tablerunners, andwewere sothrilled,” recalls Julie. “Fromthere, we slowly enteredmar-kets that seemed right, like thede YoungMuseumStore, Lav-ish, Birch, SummerHome and

African textiles bringwarmth & history

Photos by Liz Hafalia / The Chronicle

Petel founders Julie Wagne and husband Ibrahima Wagne, top,at their S.F. home. Above: Petel pillows and a throw.

By Paige Porter Fischer

RemodelistaMarketMeet Julie and IbrahimaWagne of Petel and learnmore about their artisans atthe Remodelista Market, 10a.m.-5 p.m. Dec. 13 at HeathCeramics, 2900 18th St.,San Francisco. www.sfmar-ket.remodelista.com.www.peteldesign.com

HOME TRENDS

K12 | Sunday, November 15, 2015 | SFChronicle.com

November 16th

We’re moving!

1953 is when we started our business inSan Carlos. After 45 years in Redwood City,we are moving back home to San Carlos.

VISIT OUR NEW LOCATION >

345 Shoreway Road, San Carlos, CA 94070lyngsogarden.com

YOU CAN’T REGIFT FAMILY

“YOURNEWFAVORITE HOLIDAY

FILM IS HERE.”Mark S.Allen, KMAX-TV, SACRAMENTO

“THE PERFECT GIFTFOR THE

ENTIRE FAMILY.”Pete Hammond, DEADLINE

NOW PLAYING AT A THEATER NEAR YOUCheck Local Listings For Theater Locations and Showtimes

EZ PAY

Simplify

paying your

Chronicle bill

by signing up

for EZ Pay,

our

automatic

payment

system.

MYACCOUNT.SFCHRONICLE.COM