PAWESTRUCK

1) Build A ‘The Sartorialist’ or a trendsetting website for pets.

2) Petco collaborates with a renowned photographer/bloggist who documents the “trendiest” dogs on the street. e.g. The Selby

3) Each month, people vote for their favorite directly on the website out of all the dogs that were featured.

4) The trendiest dog of the month will dominate petco’s Facebook page with his profile, including albums, status updates, etc.

5) Basically, the dog will be the face of petco and will pro-mote their products via tagged photos of his/her daily outfits and photo shoots sponsored by petco.