pet startups or create your own pet related tech startup!

Pet Startups or Create Your Own Pet-Related Tech Startup!

Friday, November 2, 2012

OUTLINE

Finding a great idea

Establishing a team

Developing a product

Launching!

Doing it again

Service operations


PROCESS

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ABOUT DOGBFF

Wayne:

Water Cooler/Kabam

@waynebff

Carlo:

SRI, ROFLPLay, Metamoki

@carlobff


DOGBFF


FINDING A GREAT IDEA


FINDING A GREAT IDEA

Most startups fail

Find a problem and solve it!

Ambition - Think Big

Passion - Do what you love

Skills - Do what you’re best at

Be Different - or be the first

Organizing your thoughts

Mind mapping

Tool Highlight: MindNode


ESTABLISH A TEAM


ESTABLISHING A TEAM

What is a startup?

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

A startup is an experiment.

Goal is to create an institution not just a product.

Working with co-founders?

Starting with a team without technical skills.

Incorporation & Equity structure.


BUILDING A PRODCUT


BUILDING A PRODUCT

Avoid achieving failure.

Successfully executing a bad plan.

On time, on budget, high quality, beautiful design, something nobody wants.

Minimize time through loop.

Ideas > Build > Code > Measure > Data > Learn

The MVP (Minimum Viable Product)

Defining the MVP

Test your hypotheses and prove that it works


MINIMUM VIABLE PRODUCT

Big vision in small increments

Requires commitment to iteration

Multiple shots on goal

Visionary customers can “fill in the gaps” if the product solves a real problem

Establish a baseline, measure user behavior now

Tune the engine

Analytics! (Google, Mixpanel)

Avoid building products that nobody wants

Pivot or persevere

Change directions, but build on what you’ve learned.

Speed Wins


LAUNCHING


DON’T LAUNCH

Marketing Launch vs. Product Launch

Test your hypothesis

Make your product available to the public.

Continuous development of product.

Correct quickly.

Initial user acquisition.

Landing/Signup page

Building your social capital

Advertising & partnerships


MARKETING LAUNCH

Announce a new product, start its PR campaign and engage in buzz marketing activities.

Drives customers into sales pipeline.

Not renewable acquisition source.

Establish credibility with partners.

Do you know who you want to work with?

Help raise money

Establishes positioning

Need to you know your business model

You’don’tget a second chance


SERVICE OPERATIONS


SERVICE OPERATIONSYou’ve launched your product! Now the hard part starts...

Product Iteration

Collecting and responding to user feedback.

Analytics 101

Using metrics to improve Acquisition, Retention, Engagement, and Monetization.

Rapid Split Tests

Keep it simple enough to use and understand

Metrics should be Actionable, Accessible, and Auditable.

Look at cohorts over time


SOCIAL MEDIA

The importance of Social

Reach new customers in places they’re already hanging out.

Exposure

Engagement

Conversion

Build on your blogging experience to actively respond to users.

Your loudest complainers can become your strongest advocates


TOOLS COVERED

Facebook

Twitter

Pinterest

LaunchRock

Google Analytics

Google Docs

Pivotal Tracker

Mixpanel

Survey Monkey

Hootsuite

MindNode

MailChimp

GetSatisfaction


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pet startups or create your own pet related tech startup!

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