pet narrator
DESCRIPTION
App for Pet OwnersTRANSCRIPT
PET NARRATORPET NARRATOR
Product Development
Cynthia Wu Yue
CTOTommy Chu Ming Chun
Marketing Director Hanks Lu Heng
Investors & AdvisersJong Lee, Brian Ho
COO Yao Ye
CTOTommy Chu Ming Chun
Team introduction
What’s our business?
What do young female pet owners do with their pets? Anyone keep ‘dairy’ for pets ? Let’s see:
What’s our business? Current scenario
UGLY & BORING?
What’s your business?
What’s your business?
How do you buy pet goods?
So many items, for you?
Taobao.com Real Store
Expensive
Ask Friends
CHEAP & EFFICIENT?
What’s your business?
WHAT WE PROVIDE?
What’s your business?
What’s your business?
China mainlandBeijing, Shanghai, Guangzhou, Shenzhen
Market size
7,500,000 people
• Pet owner• Age 22-35 range• Middle class income( ¥ 5000-
¥ 15000)• Smartphone user
375,000 pet narrator user5% download and use
375,000 pet narrator user5% download and use
China mainland
Target Customer Description
Market size
China mainland
Referrals (CPA)¥ 0.5 per purchase per customer
OR¥ 150 per month per cooperator
Advertising (CPC)¥ 16 per 1000 impression
OR¥ 128 per month
¥ 150 per month
100 cooperators each city
4 cities
¥ 60000
¥ 128 per month
100 cooperators each city
4 cities
¥ 51200
¥ 111200 per month
X
X
X
X
= =
+
Market size
Value to parteners
Key Competitor: Pet Guide Key Competitor: Pet Next Door
•Revenue Model: Advertising•Backup: HK Veterinary Nursing Association•Information based: Detailinformation from veterinary
•No revenue model•Community based•Enhance the community by contest•Bad interface•No further service provide
Pet Narrator’s Advantages•Community based•Diary system to hold users•Easy and intuitive user interface•Effective way for entrepreneur targeting customers•A channel between users, entrepreneur and veterinary
Competitors
User acquisition
Gather user information
Intelligent suggestions
From •Ad,•E-mail,•Viral marketing•Distribution partners
Includes •Account information•Diary data•Purchase record
According to•User behavior•Location•History
User switchesinto profit
By•Referral Fee•Advertising income
Business model
High quality user data
+
Large expected user base
+
premium targeted ads
=
High profit potential
Future potential
Thank you
Chu Ming Chun12084856g
Jobs
Provides technical direction for the development, design, and systems integration.
Applies significant knowledge of industry trends and developments to improve service to our clients.
Creates and executes development plans and revises as appropriate to meet changing needs and requirements.
Location Based ServiceLocation Based Service
Why?
In a recent study, smartphone usage in the United States has risen from 35 percent of adults in 2011 to 46 percent in 2012.
The people who receive location-based information has doubled at 23 percent in May 2011 to 41 percent in February 2012.
Measurements
Click rate on searching stores, veterinaries and funeral services.
View other pets nearby rate.
How many times they really go to the shops.
Examples Study
Cloud StorageCloud Storage
Why?
Maintenance cost for outsourced storage is lower than local storage.
Flexibility on increase or decrease the network traffic capability.
Higher stability and performance than local storage.
Measurements
Compare the cost between local storage and cloud storage.
Measure the accessibility and backup availability.
How fast we can access the server.
Examples Study
Dropbox
Mozy
Amazon Cloud Drive
Improve our user interface by web analytics.
Provide the most suitable information for users, help users to search what they want as fast as possible.
Sell users’ locations data to company.
Tracking customers behaviorTracking customers behavior
Why?
Help us learn valuable information about your customers’ behavior.
It can tell us how to provide more value and optimize every customer’s experience.
Show us where things might be going wrong so we can solve them and retain more of our traffic as customers.
Measurements
Research on how many clicks they can find the right information they need. Testing 3 click rules and breaking 3 clicks rules each month.
External clicks on further information that they may interest.
Signup conversion rate.
Examples Study
ClickTale doubled their sign-up conversions from 40% to 80% with a simple change of adding an explicit and very visible “optional” label to the phone number input box. Link
Jared Spool wrote about a case on how removing a button and adding a clear error message to avoid user errors in a checkout process increased revenue by $300 million in just a year.
A small business could buy a marketing report from Verizon about a designated area. CNNMoneyTech
Marketing Director
12145198G Hanks Lu
Set up the mid-long term market strategy for the business
Improve the brand value of the company and business
Help to the marketing team development
HOW CAN I HELP THE BUSINESS?
New media ideas to help the business
Weibo marketing location based service Virus video
1.Weibo marketing
Quick response to the PR problems
Effective Advertising platform
To Improve and keep the brand’s popularity and value
Case study
Why it will work?
Weibo has a huge amount of users, the advertising and PR on this platform can be wildly expressed.
It is more interactive compared with mass media, so we can get the feed back directly sometimes.
Our customers are there, so it is easier to find them.
2.Location based service
send messages to users when they nearby some stakeholders (pet stores, Veterinaries, etc ) ;
statistic how the users distributed and find out the biggest market;
use LBS to give users a gamified user
experience
Starbuck mobile pour
Stella Artois Le Bar Guide
Mini virtual car
Case study
Why it will work?
Use LBS we can understand more detail information such as user behaviors about our customers.
LBS is still a new and cool technology to the Chinese customers, it will enhance our brand value.
Gamification can create more fun, then lead to more trust from customers
Create the official page on different video website such as Youku and Youtube.
Use virus marketing, make fun videos and make people share them;
Connect with weibo marketing, increase the quality of the content that weibo provide to the audiences.
3.Virus video marketing
Cokacola
Apple_iphone5
Budweiser_wassup
Case study
Why it will work?
Our target customers like surfing on the internet, these videos can easier touch them
a fun video can make stronger memory of our brand in customers’ brains
people will share the video by themselves if it is interesting enough, so it is low cost and high effect
How can we measure the success criteria for these ideas- and how long it would take?
For the Weibo idea:
Follows,comments and shares. These things will show how good your brand is spread.
For the LBS idea:
to measure how much user purchase goods with the message we sent them;
For the video idea:
Comments, clicks and shares.
Yao Ye12141415g
Individual Work
Role in company—Operation
Using mobile phone software supervision system to protect whole app security.
Ensure to establish a high credibility of the promotions specialists' platform.
Customer feedback service.
The trend
Why mobile phone software supervision system
• More Efficiency- improve the supervision efficiency.
• More Safty- after use this system, it will provide more clean and stable communication environment in our app.
• Achieve Remote Monitoring- it is more convenience for users.
How to evaluate
• How many malicious ads the system prevents in one month.
• How many times the app automatically shut down in one month.
Why high credibility
There were 24535 phishings happened in 2012
Payment transactions category occupied 68.08%
How to build high credibility
2.Using the real-name authentication system.
1.Introducing ICP(Internet Content Provider ).
How to evaluate
In one year
• How many customs do the real-name authentication
• How many stores provide the license
Examples
Taobao has own real-name authentication system and need license.
Customer feedback service.
• When you come to the pet store interface, there is a feedback questionaire.
• We also provide all kinds of contact imformation.
• Customs can login official website to give suggestions.
04/12/23
Examples
This is the Taobao customers feedback.
Feedback servise website.