- Triple Bottom Line, LLC

P.E.T. Come Home

Mobile App

Marketing Resource Document

Save Your Pat Days Campaign

for P.E.T. Come Home App

P.E.T Come Home is a combination of a mobile app and GPS Collar device that will provide a new level of security and enhance your peace of mind by being able to locate your pet’s device location at anytime.

Excellent Features such as Camera Filters, Pet Profile and

Social Media Sharing so every Pet Lovers will enjoy P.E.T.

Come Home has to offer. A Premium app that your pet deserves!!!

Executive Summary

We intend to develop a user-friendly mobile application that targets pet lovers. The concept of this utility app is to add a higher level of protection for their dog or cat to prevent from losing them. The app will be developed using iOS and android platforms. The app will be integrated with GPS tracking terminal which allows user to identify the exact location of their pets. The app facilitates the user to set the demographic information of where the pet resides and also they would be able to set predefined distance, once the pet reaches predefined distance the user will get an alert on their mobile device.

Executive Summary The app also will communicate with the backend web application where the user could be able to register, add details about the pet such as medical records. The app will be integrated with GPS tracking terminal which allows user to identify the exact location of their pets. An external device “GPS collar device” or the “P.E.T Come Home Collar Device” is required for purchase in order to activate the full functionality of the app. How this will work is that a signal is transmitted from the collar of the animal. Here a transmitting device will be either built into or attached to the collar of the animal, which transmits a signal to a satellite which is then relayed back to a web service & the data is recorded. However the Free app will provide free daily tips and articles for users to read on. Users can also input medical records and relevant details of their pet. Multiple great features ported in one app.

Executive Summary Chances of losing a pet will always likely to happen and a possible percentage increase will continue due to the busy lifestyle of this modern times. Actually Dr. Weiss advises that pets should be microchipped and wear identification collars with easy-to-read contact information.

“We suggest that the tag should have the cell phone number of the pet parent, the cell number of an emergency contact, the land line of the pet parent, and if the person is comfortable doing so, the street address of their home,” she says.

Executive Summary

So these optimized solutions ensure safety and worry free for pet lovers out there. The premium and basic features of the mobile app is a combination of protection, information and awareness. We come to say that the app would be essential to a daily life of a Pet Lover.

Our goal is to engage users with our end product. We will focus more a long-term relationship and completely convert them as loyal users of P.E.T Come Home mobile app and its products. Product Branding will soon develop as the product provision the needs of the target user.

Executive Summary

In order to reach the ultimate goal, my team and I will create a MRD that will fully narrate the user story, turn the idea/story into results, launch the product/app and convert into sales and progressively generate ROI

1. Introduction P.E.T Come Home is a combination of a mobile app and GPS Collar device that will provide a new level of security and enhance your peace of mind by being able to locate your pet’s device location at anytime from almost anywhere via the internet, cellular phone, or from a fixed-wire telephone. This small, disk shaped device offers added security that has never before been available at this size and price and will locate both indoors and outdoors.

The P.E.T Come Home product receives radio signals from the Global Positioning Satellites orbiting the earth. Once the device is activated, the P.E.T Come Home network will begin receiving your devices location information by sending a private data code over the international GSM wireless cellular phone system to the P.E.T Come Home Network.

1. Introduction You will then be able to look up the information by viewing a detailed map of the last known location of your pet at any time by going to the internet at www.tbldevelopmentfirm.com or by calling our automated phone system. Then you enter your secured I.D. and Password to see or hear the location of your pet. One of the great features of P.E.T Come Home is the ability to setup map zones so that our P.E.T Come Home Network will alert you if your device enters or exits a customized Danger or Safety zone that you have created. You may also have the system trigger an “Alert” based upon the speed that your pet is traveling. Our services are simple to use yet utilize the most advanced Global Positioning Satellite and International Cellular location technology in the world today.

1. Introduction Linking People Through Technology™ with the usage of global positioning system consisting of computers, transmitters, computer software receivers, and network interface devices. We utilize telecommunication services such as local and long distance transmission of voice, graphics, data by means of telephone, telegraphic, cable, and satellite transmissions. We also provide a computer service by acting as an application service provider in the field of knowledge management to host computer application software. This software searches and retrieves information from databases and computer networks

2.Overview The app will be developed using iOS and android platforms. The app will be integrated with GPS tracking terminal which allows user to identify the exact location of their pets. The app also will be integrated with the backend web application where the user could be able to register, add details about the pet such as Adding Medical Records, etc.,”.

The app also facilitates the user to set the demographic information of where the pet resides and also they would be able to set predefined distance, once the pet reaches predefined distance the user will get an alert on their mobile device.

Mobile App Functionalities

Once the User has downloaded the app from the App/Android store the app should direct them to the appropriate website based on their demographic. This is preferred but not essential as some users might want to enter data directly from their respective phones.

GPS tracking of the Pet (Dogs & Cats primarily). How this will work is that a signal is transmitted from the collar of the animal. Here a transmitting device will be either built into or attached to the collar of the animal, which transmits a signal to a satellite which is then relayed back to a web service & the data is recorded.

The distance travelled should be set at the Users discretion, but our suggestion would be for the App to have the following 'Distance Settings': 20metres, 50 meters, 100 meters, 200 meters & or 'Other', as well as a function to switch the transmitter 'OFF'.

Mobile App Functionalities

On the Phone/Tablet side, once an animal breaches its preset boundary, an audible alert is sent to the device. This audible alert will be option based and selected from the website during the User entry stage.

On the Phone/Tablet side, once an animal breaches its preset boundary, an audible alert is sent to the device. This audible alert will be option based and selected from the website during the User entry stage. We will to record 3-4 tunes created as a .wav file on the website for the user to select from.

GPS should be constantly tracking the animal until found. From here the user can elect to switch off the app, or disable it for a predetermined time, say 30mins, which will allow them sufficient time to transport their pet home, or maybe it should just constantly track until the pet is once again located within its initial predetermined boundaries.

Other Functionalities

Have a folder/Area where the user can input medical record of their pet

The Apps need to also function as a 'QR Reader', so once this function within the app is selected it will read the QR/Transmitter tag located on the collar of the pet.

Notify the user when the battery on the transmitter needs changing.

A GUI with selectable options that can be shared through app users on the same account to be able to notify each other if the Dog/Cat has been 'Fed, or if the Dog has been 'Walked'

A live calendar that sends user a pop up when an event is due within 24hrs or overdue after 7 days of event date, including a 'Happy Birthday Gingle' for your pet on its calendar birthday..

Overview of the Scenario

A. Login Page: Once the splash screen get

disappeared, the app will display the login page

The user should’ve registered earlier using mobile/web application in order to login into the app

“Forgot Password” link direct to recover password page

The new users can sign up into the app by using “Signup” option in the login page

“Sign in with Facebook Account” option facilitates the users to login using their facebook account credentials

The login is required only for the first time

B. Main Menu: The App will have 8 different Menus

as widgets

The app will have following menus

About Pet

Find Pet

Medical Records

Events

QR Reader

Pet Care

Settings

Social Networks

C. About Pet: The user would’ve stored multiple pets information, the “Select Pet” option facilitates the user to view the information about selected pet.

The user can view the following information about pet

Pet Name

Pet Image

Pet’s Birthday date

The user under admin account would be able to edit and update these information whenever he needed

D. Find Pet: The Find Pet feature of the App,

provides user with an option to find current location of the pet by sitting in their home

The map also displays the boundary that determined by the admin

If the pet crosses the network area, the app will display the “ very last location” that covered by the GPS

The user can “zoom in or zoom out” the map by using respective icons

D. Find Pet: Once the pet crosses the boundary

which pre-determined by the admin user the app will send a alert to the user

The GPS will be constantly tracking the pet until found. From here the user can elect to switch off the app, or disable it for a predetermined time, say 30mins, which will allow them sufficient time to transport their pet home, or maybe it should just constantly track until the pet is once again located within its initial predetermined boundaries

E. Medical Records : The user will have one touch access to

all the medical records through this page

The user can select the pet from the drop down

The user can filter the data by “Selecting Date”

The user also would be able to view the information about “Veterinarian” by clicking respective icon

The user can add, edit or delete medical records from this page

F. Events : The app will display the calendar where

the admin able to identify booked dates and the description of event

The admin can view the detailed description by clicking on the particular date/event. It will show Date and detailed description about the event

Once the event is completed, it will be highlighted in the different color

The user will receive a pop up when an event is due within 24hrs or overdue after 7 days of event date

The user can view, edit or delete by using respective options

G. QR Reader : The QR Reader functionality allows the user to scan the QR Tag that stuck on to Pet’s Tracking Device

Once the QR Tag has been scanned, the user have the following options

Open a URL in browser

Share Via Email

Share Via SMS

Once the user open the URL in browser, it will redirect to the webpage which includes a “basic information and medical records” about the pet

H. Pet Care : The A GUI with selectable options that

will be shared through app users on the same account to notify each other if the pet has been 'Fed, or if the Dog has been 'Walked'

The user can view the information about each pet by using “Select Pet” option

The data can be sorted using “date”

Once the user modified the information, he would be able to save the data using “update” option

I. User Profile: The admin user could be able to

view/edit/delete his personal information which he provided at the time of registration

The admin user also could be able to add up to “3 secondary level users” on his account

The admin user also would be able to update the information about secondary users at any time

If the user Clicks on “Add Icon” will be directed to another page

J. User Profile: The Admin can add up to 3 secondary

users by providing “Name, email, user name and password”

The admin user also could be able to edit or delete the secondary user information

K. Settings:

Only the admin user would be able to update the settings

Once the user tap on “Update” the changes will get updated

The admin user could be able to set the boundary distance by using “Boundary Settings”

K. Settings: By default the app will have the following

'Distance Settings':

20metres

50 meters

100 meters

200 meters

'Other', as well as a function to switch the transmitter 'OFF'

Once the pet crossed the boundary the app will send an audible alert to the user

The admin user could select the alert tone by using “Alert Settings”

I. Settings: By default the app will have up to four

alert tones

The app also will have the option to choose “vibrate” mode

If the user doesn’t select the vibrate mode, the app will send an audible alert by overriding the silent mode

J. Social Networks:

This feature allows the user to login into the facebook and twitter account from the app itself

The user can update their desirable information at anytime

3. Target Market

We intend to build a user-friendly mobile application that targets pet lovers. Triple Bottom Line, LLC has done a detailed analysis on the user requirement. The P.E.T Come Home product receives radio signals from the Global Positioning Satellites orbiting the earth. Once the device is activated, the P.E.T Come Home network will begin receiving your devices location information by sending a private data code over the international GSM wireless cellular phone system to the P.E.T Come Home Network.

Our Pet Finder Services is best because we are giving all GPS Device Based on existing GSM/GPRS network and GPS satellites, this product can locate and monitor any remote targets by SMS or GPRS.

4. Competition

Competition Provide different type of mobile application like Dog finder mobile application, Cat finder mobile application which you can use in iphone, Tablets, ipad.

Triple Bottom Line places a special focus on preserving a wide technical skill set, while retaining an exceptional level of technical expertise, which enables the company to fulfill its mission. Triple Bottom Line offers our clients a broad spectrum of mobile application development services. We have team of dedicated developers specializing in Android, iPhone, Symbian, iPad, tablets, Blackberry.

5. Desired Characteristics

Working Based on existing GSM/GPRS network and GPS satellites, this product can locate and monitor any remote targets by SMS or GPRS.

• GSM/GPRS module: SIMCOM SIM900

• Band: 850/900/1800/1900Mhz

• Communication protocol: TCP/UDP

• CPU: ARM7

• GPS chip: SIRF3 Sensitivity: - 159dBm Accuracy: 5- 20m

• Time To first fix Cold status 45s Hot status 1s

• Wall charger: 110 - 220V input 5V output

• Battery: 3.7V 860mAh Li-ion battery – Stand by : 250 Hours

• Waterproof: IPX – 6

• Storage Temp: - 40°C to +85°C

5. Desired Characteristics

Working Based on existing GSM/GPRS network and GPS satellites, this product can locate and monitor any remote targets by SMS or GPRS.

• GSM/GPRS module: SIMCOM SIM900

• Band: 850/900/1800/1900Mhz

• Communication protocol: TCP/UDP

• CPU: ARM7

• GPS chip: SIRF3 Sensitivity: - 159dBm Accuracy: 5- 20m

• Time To first fix Cold status 45s Hot status 1s

• Wall charger: 110 - 220V input 5V output

• Battery: 3.7V 860mAh Li-ion battery – Stand by : 250 Hours

• Waterproof: IPX – 6

• Storage Temp: - 40°C to +85°C

5. Desired Characteristics GPS

Executive Summary:

GPS plays a vital feature for the development of P.E.T Come Home App. GPS features will be on the top of our list as the smartphone app will communicate with the GPS Collar device attached on the pet’s neck and user will be able to locate the exact location of his/her pet. 70% overall function of the premium app rely on GPS, so without this feature the premium app and GPS Collar device would be useless.

5.1 Required Features

The GPS Features is available for premium users who purchased the app with the GPS Collar device for their pet. Basic feature such as storing relevant details and medical records of the pet is free

The app will be integrated with GPS tracking terminal which allows user to identify the exact location of their pets.

5. Desired Characteristics 5.2. Desired Features

Virtual Map of P.E.T. Come home users. Users can view other users who also use P.E.T. Come Home from the United States in a Virtual Map. This feature will use the GPS

5. Desired Characteristics Push Notifications

Executive Summary:

Once an animal breaches its preset boundary, Push Notification and audible alert is sent to the device. This audible alert will be option based and selected from the website during the User entry stage. We will to record 3-4 tunes created as a .wav file on the website for the user to select from.

5.1. Required Features

This feature will send alerts which will warn the user that his/her pet has reached the predefine location. Push Notifications plus a sound alert will be set to send to the device

The distance travelled should be set at the Users discretion, but our suggestion would be for the App to have the following 'Distance Settings': 20metres, 50 meters, 100 meters, 200 meters & or 'Other', as well as a function to switch the transmitter 'OFF'.

5. Desired Characteristics Desired Features

Other Product Offers and New Features to inform users and implement after sales to valued customers

5. Desired Characteristics Camera

Executive Summary:

We would like to include camera features on the list since NFC only supports Android as of the moment (does not support iPhone 4s and old versions) and accelerometer is not relevant to the app functions. Users will enjoy taking pictures of their pet and and the social media sharing features

5.1. Required Features

Users can choose Photo frames or placeholders (app logo and product branding will show in the Free app version)

5.2. Desired Features

This would be a fun feature for users. We will add simple camera filters and effects where users can take pictures of their pet and share them to Facebook and Twitter. Social Media Marketing will be working here.

6. Estimated Product Life P.E.T Come Home app will be an Evergreen product. The app itself has a niche market and not yet saturated or fragmented in the market. Here are the statistics we have found online to support our MRD and product cycle of P.E.T. Come Home

Dogs

The Humane Society of the United States

The following statistics were compiled from the American Pet Products Association 2011-2012 National Pet Owners Survey.

There are approximately 78.2 million owned dogs in the United States

Thirty-nine percent of U.S. households own at least one dog

Most owners (60 percent) own one dog

Twenty-eight percent of owners own two dogs

Twelve percent of owners own three or more dogs

On average, owners have almost two dogs (1.69 percent)

The proportion of male to female dogs is even

Twenty-one percent of owned dogs were adopted from an animal shelter

On average, dog owners spent $248 on veterinary visits (vaccine, well visits) annually

Seventy-eight percent of owned dogs are spayed or neutered

Cats

There are approximately 86.4 million owned cats in the United States

Thirty-three percent of U.S. households own at least one cat

Fifty-two percent of owners own more than one cat

On average, owners have two cats (2.2)

More female cats are owned than male cats (80 percent vs. 65 percent respectively)

Twenty-one percent of owned cats were adopted from an animal shelter

Cat owners spent an average of $219 on routine veterinary visits

Eighty-eight percent of owned cats are spayed or neutered

Source: http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html

6. Estimated Product Life A positive Evergreen possibilities and opportunities for P.E.T. Come Home and we will attain these goals to develop the premium app. Additional developments would be NFC enabled features and a small but functional social website for P.E.T. Come home users. Of course we have to account these as extra costs and expenses but if we will see an exceptional progress, then we will definitely add these features for product engagement.

7. Distribution The First Phase of Development will focus on the iOS Platform. P.E.T. Come home will be published to the App Store and can be downloaded for free and paid version to avail the premium features together with the GPS Collar Device which will be delivered to the user upon purchasing

8. Tracking & Goals Whereas the mobile development team might want to gather data from the analytics in some of the following and probably a lot more.

How long does the user use the application - Free version

How long does the user use the application - Premium version

Which OS have the most no. of downloads and installs (iOS or An droid)

What features does the user love the most aside from the GPS functions (Camera Effects, Medical Information, etc.)

What is the demographic information or location of the user

What time does the active users use the application

How may bugs or crash reports sent by users (daily & monthly reports)

How many overall users are engage with the application (active users, frequent users, etc.)

8. Tracking & Goals Whereas the marketing team wants to know profile and information of our users in order to launch successful campaigns.

What are the gender and age range of our users

What kind of pet do they have (dog, cat, etc.)

What state and city have purchased the Premium App together with the GPS Collar Device

Where do we get referral links (Twitter, Facebook, etc.)

8. Tracking & Goals Social Platforms

1. Facebook - Our main target because we can upload visuals and embed URL from the website. Excellent for marketing and launching campaigns

2. Twitter – One of the largest user database

Hash Tags we will use

#Pets (based on the analytics http://www.hashtags.org/analytics/PETS/)

#PETComeHome (name of the app)

#Petlovers

Facebook Insights

#PETS 24-Hour Trend Graph

8. Tracking & Goals We found some research that there are existing social websites for pets. Pet owners are very active on these sites and they create profiles and upload pictures of their pet. We will consider these sites to generate leads and launch campaigns. SOCIAL WEBSITES FOR PETS (in no particular order because we will still test which actual sites are effective for holding marketing campaigns)

Catster.com Cuteness Dogster.com Fuzzster LoveMyPets

MyLooneyPets Pawsway Peoplenpets Petbrags Petizens

9. Licensing Requirements These statements will be incorporated with the Licensing requirements on how users will use the mobile application with restrictions and defined limitations

1. License: Developer hereby grants to Licensee a perpetual, non-exclusive, limited license to use the Software in the United States of America as set forth in this Agreement.

2. Restrictions: Licensee shall not modify, copy, duplicate, reproduce, license or sublicense the Software, or transfer or convey the Software or any right in the Software to anyone else without the prior written consent of Developer; provided that Licensee may make one copy of the Software for backup or archival purposes.

3.For Users: Users must not download the app using jailbreak method nor distribute the .ipa of the application in any manner.

10. Maintenance For a period of 1 year following delivery of the Software to End-Users (the "Warranty Period"), Developer warrants that the Software shall perform in all material respects according to the Developer's specifications concerning the Software when used with the appropriate mobile device. In the event of any breach or alleged breach of this warranty, Liscensee shall promptly notify Developer and return the Software to Developer at Liscensee's expense. Liscensee's sole remedy shall be that Developer shall correct the Software so that it operates according to the warranty. This warranty shall not apply to the Software if modified by anyone or if used improperly or on an operating environment not approved by Licensor.

11. Impact on Other Products In the event of any defect in the GPS Collar device upon which the hardware is purchased arising within 1 year warranty period of the date of delivery of the hardware, upon return to Developer of the hardware, Company shall provide the Customer a newly replaced GPS Collar Device.

12. Promotions In the event of any defect in the GPS Collar device upon which the hardware is purchased arising within 1 year warranty period of the date of delivery of the hardware, upon return to Developer of the hardware, Company shall provide the Customer a newly replaced GPS Collar Device.

Introduction • Save your Pet, History of GPS Device, Wildlife Tracking.

• How GPS works, Other forms of pet identification.

• Types of GPS tracking system, features, and methods.

GPS Technologies - Lost Pet

• More and more owners are turning away from just putting a collar with an ID tag on their dog.

• Trends in American pet ownership continue to show pets are getting more than just basic care.

GPS Technologies - Lost Pet

O More and more owners are turning away

from just putting a collar with an ID tag on

their dog.

O Trends in American of pet ownership

continues to show pets are getting more

than just basic care. SAVE YOUR PET

DAYS will influence pet owners to invest

in their pet's safety.

Trends in American Pet

O American Pet Products Manufacturers

Association is a leading not-for-profit trade

association of pet product manufacturers

and importers and tracks consumer trends

when it comes to pets.

O The 2005/2006 National Pet Owners

Survey done by the APPMA found that pet

ownership remains on the rise in the US.

What is GPS O GPS is Global

Positioning System

O Used to track pets

through satellite

transmission

O Originally created for

the U.S. military, but

eventually became

available for the

general population

How can GPS used to track Pet?

O GPS receivers along

with microchips can be

imbedded beneath the

skin of household pets

O Receivers can also be

attached to specially

made collars

In the News

O On February 16th 2006, Vivi the prized Westminster Whippet escaped from her cage at Kennedy Airport

O To this date, despite many efforts to find her including helicopter and police searches, flyers, tracking dogs, food traps, and pet psychics, she has not been found

O With the aid of a GPS tracking device, Vivi most likely would have been caught months ago

We are going to create sad animal that demonstrate the

need for the GPS location device for pets. These images

will be shared on Twitter, Pinterest, Flickr, Facebook.

We also are using CafePress to make merchandise for

promotional events.

A picture speaks louder than words.

Why GPS is better? O Id tags may fall off, be difficult to read, or unreachable on aggressive animals

O Tattoos may become faded over time

O Microchips cannot track the animal-pet must be caught and brought to an appropriate facility

O Tracking collars may come off, break, or have low radio frequencies

O All previous methods rely on intervention by a stranger

P.E.T. Come Home O The P.E.T. Come Home consists of a GPS tracking device and a cellular transmitter.

O The device is attached to the protective snap guard, which slips onto your pets collar, halter or harness.

O It runs on three rechargeable AAA batteries.

O If your pet wanders outside the boundary of the fence, you will be alerted immediately and sent a continuous update on the location of your pet.