pestel analysis of uk
TRANSCRIPT
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_G^UGI CDCIX^H^ B@ WM GNBDBJX
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_QG@CNG
Ulg WM lc~ aggd cjbdk bdg b` ulg kqgcug~u dcuhbd~ b` ulg {bqie$ Hu lc~ aggd
cjbdk ulg hdg~ubq~ ubp pqhbqhuhg~) c~ dbu bdix gnbdbjx) awu cii bulgq cnubq~
,^bnhci) pbihuhnci cde kgbkqcplhnci( cqg cbqcaig qbj cd hdg~ubq~ pbhdu b` hg{
bq `qbj cd hjjhkqcdu~ pbhdu b` hg{$
Ulh~ qgpbqu nbduchd~ nbjpqglgd~hg cdcix~h~ b` WM~ ^bnhci) _bihuhnci cde
Kgbkqcplhnci cnubq~$ pgnhci gjplc~h~ h~ khgd bd gnbdbjx ~hdng hu h~ ulg jchd
~gnubq b` cdx nbwduqx$ Cii jcfbq gnbdbjhn hdehncubq~ cqg cdcixvge qbj 3? xgcq~
uhjg pgq~pgnuhg ,1??1*1?31($
@hdciix) ulg hegc g|uqcnuge cde wuwqg b` WM gnbdbjx h~ pqgehnuge ax cdcixvhdk ulg
cabg cnubq~$
Cwulbq
Lc~cd Ahd Ucqhs
JAC ,A&@( Ecuge6 33 Bnu 1?31
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UCAIG B@ NBDUGDU^
^GQHCI DB NBDUGDU^ _CKG DB
3 Lh~ubqx b` WM 5*0
1 Acnmkqbwde b` WM ;*37
> Nwqqgdnx 30*3;
5 Kgbkqcplx 3
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WDHUGE MHDKEBJ
HDUQBEWNUHBD6
LH^UBQX6
Ulg Wdhuge Mhdkebj b` Kqgcu Aqhuchd ncjg hdub aghdk bd 3 Jcx 3;?;) c~ c qg~wiu b` ulg pbihuhnci
wdhbd b` ulg Mhdkebj b` Gdkicde ,{lhnl hdniwege [cig~( cde ulg Mhdkebj b` ^nbuicde$ Ulg
wdhbd {c~ ulg qg~wiu b` ulg uqgcux pc~~ge bd cde ~hkdge ax ulg pcqihcjgdu~ b` abul ulg dcuhbd~
ulcu {c~ eh~nw~~ge ulg pqghbw~ xgcq$
Ulg Uqgcux b` Wdhbd gdcaige ulg u{b mhdkebj~ ub ag nbjahdge hdub c ~hdkig mhdkebj {hul ulg
u{b pcqihcjgdu~ jgqkhdk hdub c ~hdkig pcqihcjgdu b` Kqgcu Aqhuchd$ Ulg dg{ mhdkebj `bqjge kbu
hu~ `hq~u jbdcqnl hd ulg dcjg b` Swggd cddg) ~hdng Gdkicde cde ^nbuicde w~ge ~x~ugj b`
jbdcqnl~ {lgd ulgx {gqg ~gpcqcug ~ucug~ cde abul ~ucug~ ~lcqg ulg ~cjg jbdcqnl$
Ggd c`ugq `bqjhdk ulg ~hdkig mhdkebj) ngquchd c~pgnu~ b` ulg `bqjgq hdegpgdegdu mhdkebj~
qgjchdge ~gpcqcug) hd ihdg {hul ulg ugqj~ hd ulg Uqgcux b` Wdhbd) ulg~g cqg6
^nbuuh~l cde Gdkih~l ic{ qgjchdge ~gpcqcug Abul dcuhbd~ nbduhdwge ub lcg ehgqkgdu ~x~ugj~ b` gewncuhbd$ Ulg qgihkhbw~ cde nwiuwqci c~pgnu~ cde picng~ qgjchdge ~gpcqcug b` abul ulg dcuhbd~$
C`ugq ulg egjh~g b` ulg 3~u
jbdcqnl) ulg jgqkge mhdkebj {c~ qwige bgq ax ulg `biib{hdk~$
Kgbqkg Ibwh~) agncjg mhdk c~ Kgbqkg H ,3;351;() lg {c~ ulbwkl wdpbpwicq cjbdk ulgmhdkebj awu lg awhiu wp cqjx cde ~ucahihvg pbihuhnci ~x~ugj hd ulg dg{ mhdkebj cde
qg~ubqge pgcng hd dbqulgqd Gwqbpg$
Kgbqkg HH ,3;1;3;0?() h~ qgdb{dge c~ lg awhiu wp ulg `hq~u Aqhuh~l Gjphqg) ~uqgdkulgdhdkulg nbibdhg~ hd ulg Ncqhaagcd cde Dbqul Cjgqhnc$ Lg pqbjbuge cde cebncuge `bq
nbd~uhuwuhbdci ~x~ugj hd ulg mhdkebj$
Kgbqkg HHH qghkdge 3;0?3
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Ulg Phnubqhcd gqc)
dcjge c`ugq Swggd Phnubqhc ,3;38?3() ~c{ ulg kqb{ul b` c egjbnqcuhn ~x~ugj b`
kbgqdjgdu ulcu lce agkwd {hul ulg Qg`bqj Ahii b` 31ulcu hduqbewnge {heg*qcdkhdk nlcdkg~
ub ulg gignubqci ~x~ugj b` Gdkicde cde [cig~$ Ulcu gqc h~ {gii mdb{d hd Aqhuchd lh~ubqx c~ ulg
gqc b` hdew~uqhci cecdngjgdu~$ G|nhuhdk dg{ ugnldbibkhg~ ~wnl c~ ~ugcj ~lhp~) qchiqbce~)
plbubkqcplx) cde ugigkqcpl~ cppgcqge) jcmhdk ulg {bqie jwnl `c~ugq*pcnge$ Ulh~ gqc ci~b ~c{
u{b kqgcu {cq~ dcjgix ulg Nqhjgcd [cq ckchd~u Qw~~hc ,3 ub > cde nbd~wjgq
~pgdehdk qb~g ax 57') jcmhdk WM c Nbd~wjgq jcqmgu$
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Hd 38;>*;5) WM ckchd `giu hdub c ~ihklu qgng~~hbd {hul ulg bhi nqh~h~ cde ^ubnm jcqmgu nqc~l$ Ulh~
igce ub Icabq pcqux ucmg bgq wpub 38;8$ Hd 38
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ACNMKQBWDE B@ WM6
Gnbdbjx6
^hvgUlg WM gnbdbjx h~ bdg b` ulg icqkg~u gnbdbjhg~ b` ulg {bqie$ Hu h~ qcdmge 8
ulicqkg~u gnbdbjx
b` ulg {bqie {hul qg`gqgdng ub KE_ ,___() {lhnl h~ 1$17> uqhiihbd % cde qcdmge 17ul
hd KE_ pgq
ncphuc ,dbjhdci( c~ pgq NHC {bqie `cnu abbm) {lhnl cjbwdu~ ub >0)8?? %$ Hd Gwqbpg) WM~
gnbdbjx h~ ulhqe icqkg~u c`ugq Kgqjcdx cde @qcdng c~ nbjpcqge ub KE_ ,dbjhdci($ Hu lc~
dbjhdci KE_ b` 1$53< uqhiihbd %$
^gnubq~Ulg WM lc~ bdg b` ulg {bqie+~ jb~u kibacih~ge gnbdbjhg~$ Hu h~ nbjpqh~ge b` pqhjcx) ~gnbdecqx
cde ugquhcqx ~gnubq~$ Ulg qgicuhg ~uqgdkul cde nbduqhawuhbd b` gcnl ~gnubq hd ckkqgkcuggnbdbjx h~ c~6
Ckqhnwiuwqg6 ?$;'
Hdew~uqx6 13$8'
^gqhng~6 ;;$5'
Ckqhnwiuwqg6
Ulg WM h~ gdqhnlge {hul dcuwqci qg~bwqng~ g$k Nbci) bhi) dcuwqci kc~) uhd) ihjg~ubdg) hqbd bqg) ~ciu)nicx) nlcim) kxp~wj) igce) ~hihnc$ Jbqgbgq) WM h~ ~gi` ~w``hnhgdu hd hu~ `bbe cde ckqhnwiuwuci
qgswhqgjgdu~$ Ckqhnwiuwqg b` WM h~ ~pqgcege bgq nqbp~) ihg ~ubnm cde pbwiuqxcde`h~lgqhg~ {hul
ihg ~ubnm ulg jcfbq ~gnubq b` ckqhnwiuwqg lchdk 1">qe
~lcqg hd pqbewnuhbd$ WM ckqhnwiuwqg h~
lgchix jgnlcdhvge {hul bdix 3$7' icabq `bqng pqbewnhdk 0?' b` `bbe dgge~ b` gduhqg nbwduqx$
Hdew~uqx6
WM h~ cd lgchix hdew~uqhcihvge gnbdbjx$ Hu h~ ulg ~gnbde icqkg~u ~gnubq b` hu~ gnbdbjx {hul
qg~pgnu ub KE_ ~lcqg$ ^bjg b` ulg mgx hdew~uqhg~ b` Wm cqg c~ wdegq
Jcnlhdg ubbi~) gignuqhn pb{gq gswhpjgdu) cwubjcuhbd gswhpjgdu) qchiqbce gswhpjgdu)
~lhpawhiehdk) chqnqc`u) jbubq glhnig~ cde pcqu~) nbiignuhgix mdb{d c~ gdkhdggqhdk cde ciihge
hdew~uqhg~= gignuqbdhn~ cde nbjjwdhncuhbd~ gswhpjgdu) jguci~) nlgjhnci~) nbci) pguqbigwj)
pcpgq cde pcpgq pqbewnu~) bbe pqbng~~hdk) ug|uhig~) nibulhdk) bulgq nbd~wjgq kbbe~
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$ Hd ulg WM ulg jcfbqhux b` ulg lgcul ncqg ~gnubq nbd~h~u~ b` ulg ~ucug `wdege cde bpgqcuge ax
Dcuhbdci Lgciul ^gqhng ,DL^() {lhnl cnnbwdu~ `bq bgq
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b` `hqj~) cu ulg qguchi cde {lbig~cig iggi) hdniwehdk qguchi acdm~) awhiehdk ~bnhguhg~) hdg~ujgdu
acdm~ cde lgekg `wde~) cde cqg {hegq ulcd ulg cnuhhuhg~ b` `hdcdnhci ~gqhng~ `hqj~ ibncuge hd
ulg Nhux$ Ulgx ci~b hdniweg cnuhhuhg~ qgicuge ub hd~wqcdng cde pgd~hbd `wde~$
Ibdebd h~ ulg icqkg~u `hdcdnhci ngdugq b` ulg {bqie$ Ibdebd cnnbwduge `bq 57$' hd 1?33$|hhh
Ulg bulgq jcfbq ~gnubq hdniweg~ qgci g~ucug ,8?$5 ad KPC() cde 3$5' b` ubuci {bqm`bqng fba~)
cde hd`b cde nbjjwdhncuhbd ,;;$3 ad KPC( cde >$0' {bqm`bqng fba~$
_BIHUHNCI6
WM lc~ aggd ehhege hdub > pcqu~ h$g ^nbuicde) [cig~ cde Dbqulgqd Hqgicde) cii ulg~g ulqgg lcg
c ~pgnhci ~ucuw~ cde lcg ulghq ibnci cejhdh~uqcuhbd~ {hul {heg qcdkg b` qg~pbd~hahihuhg~$|h
Lb{ggq) Gdkicde lc~ aggd ulg jchd picxgq b` WM nbduchdhdk pbpwicuhbd b`
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1$ Ulg igkh~icuhg6Ulg _cqihcjgdu h~ ulg ~wpqgjg igkh~icuhg abex cde ulg kbgqdjgdu h~ egpgdegdu wpbd ulg
pcqihcjgdu `bq ic{ jcmhdk cde cjgdejgdu~$ WM pbihuhnci ~uqwnuwqg h~ c jwiuh pcqux ~x~ugj {hul
ulqgg pqgcigdu pcquhg~ 3( ulg Nbd~gqcuhg pcqux 1( ulg icabq pcqux cde >( cde ulg ihagqci
pcqux$|h Ulbwkl) ~hdng 381?~) ulg ihagqci~ lcg aggd ulg wdegqebk cde kbgqdjgdu~ cqg `bqjge
ax 3 cde 1$
Ulg Kgdgqci gignuhbd~ cqg lgie ggqx 7 xgcq~ cde ulg pcqux {lb kgu~ lhklg~u bug~ `qbj pwaihn
cnswhqg~ ulg jcfbqhux ~gcu~ hd ulg pcqihcjgdu cde ulgqgax ulg igcegq b` ulg pbihuhnci pcqux {hul
cd ca~biwug jcfbqhux b` ~gcu~ hd ulg Lbw~g b` Nbjjbd~ h~ nlb~gd ub ag ulg _qhjg Jhdh~ugq
,@__U ~x~ugj($ Ulg _qhjg Jhdh~ugq ulgd ~gignu~ ulg bulgq Jhdh~ugq~ {lhnl jcmg wp ulg
Kbgqdjgdu cde cnu c~ pbihuhnci lgce~ b` ulg cqhbw~ Kbgqdjgdu Egpcqujgdu~$ G$k `hdcdng)
gewncuhbd) lgciulncqg gun$
Ulg pcqihcjgdu b` WM h~ ehhege hdub 1 lbw~g~ b` nlcjagq~ h$g 3( lbw~g b` nbjjbd~ cde 1(
lbw~g b` ibqe~$ Lbw~g b` Nlcjagq h~ ulg ib{gq nlcjagq awu hu ~gqg~ ulg jchd pcqihcjgducqx
`wdnuhbd~ c~ jb~u jhdh~ugq~ cqg pcqu b` ulh~ lbw~g cde cqg eqc{d `qbj ulh~ lbw~g$ Ulgqg cqg 07?
nbd~uhuwgdnhg~ ,jgjagq~ gignuge qbj eh``gqgdu cqgc~ b` nbwduqx($
Lbw~g b` ibqe~ h~ c wppgq nlcjagq awu hu lc~ ig~~ cwulbqhuhg~ ulcd lbw~g b` nbjjbd~$ Hu~ jchd
qbig~ cqg ub qgh~g igkh~icuhbd cde mggp c nlgnm bd Kbgqdjgdu ax ~nqwuhdhvhdk hu~ cnuhhuhg~$ Hu
ncd egicx ulg igkh~icuhbd~ qbj nbjjbd~ ,ahii~( ax g|gqnh~hdk gub awu _cqihcjgdu Cnu~ 3833
cde 3858) lc~ ihjhuge hu~ pb{gq~ ~b ulcu hu ncdu aibnm ulg ahii~ jbqg ulcd bdg ~g~~hbd) ~b
wiuhjcugix hu ncddbu aibnm ulg {hii b` ulg Lbw~g b` Nbjjbd~$ Ulg lbw~g b` ibqe~ nbd~h~u b` 1kqbwp~ 3( ibqe ugjpbqci~ cde 1( ibqe ~phqhuwci~$ Ugjpbqci~ cqg cppbhduge jgjagq~ ax swggd) 81
jgjagq~ lcg ulg lgqgehucqx qhklu~ ,ulgx ncd pc~~ ulghq ~gcu~ bdub ulghq eg~ngdegdu~() cde
^phqhuwci hdniweg~ qgihkhbw~ `hkwqg~ {lb `bqj nlwqnl b` Gdkicde) ulgx cqg 10 hd dwjagq~) h$g 7
cqnlah~lbp~ cde 13 ah~lbp~$
W~wciix c ~hdkig pcqux jcmg cde qwd ulg kbgqdjgdu awu hd 1?3?) Eche Ncjgqbd `bqjge
nbcihuhbd kbgqdjgdu {hul ihagqci~$ WM ulbwkl h~ c ~bgqghkd pcqihcjgdu awu ^nbuicde lc~ hu~
~gpcqcug pcqihcjgdu cde dbqul hqgicde cde {cig~ lc~ ulghq ~gpcqcug c~~gjaihg~$
>$ Ulg Fwehnhcqx6Ihmg ulg igkh~icuhg ~x~ugj) WM fwehnhcqx ~x~ugj ci~b bpgqcug~ bd ulqgg ~gpcqcug ac~g~) h$g bdg
`bq Gdkicde cde [cig~) bdg `bq ^nbuicde) cde bdg `bq Dbqulgqd Hqgicde$ Hd WM) jhdh~uqx b` fw~uhng
cejhdh~ugq~ ulg nbwqu ~x~ugj$ C`ugq Nbd~uhuwuhbdci Qg`bqj Cnu 1??7) ^wpqgjg nbwqu h~
cppbhduge c~ ulg lhklg~u nbwqu hd icde Fwehnhcqx h~ hdegpgdegdu `qbj kbgqdgjgdu$ Hu nbd~h~u~ b`
31 fwekg~$ Ulg Nbwqu~ b` Gdkicde cde [cig~ cqg lgcege ax ulg ^gdhbq Nbwqu~ b` Gdkicde cde
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[cig~) nbd~h~uhdk b` ulg Nbwqu b` Cppgci) ulg Lhkl Nbwqu b` Fw~uhng ,`bq nhhi nc~g~( cde ulg Nqb{d
Nbwqu,`bq nqhjhdci nc~g~($ Ulg fwehnhci nbjjhuugg b` ulg pqhx nbwdnhi h~ ulg lhklg~u nbwqu b`
cppgci ,bq nbwqu b` ic~u qg~bqu( hd WM$ Hu nbjpqh~g~ b` ulg ~cjg jgjagq~ c~ b` ^wpqgjg nbwqu$
Cppgci~ cqg jceg ub ulg jbdcqnl) {lb ulgd qg`gqqge hu ub Fwehnhci nbjjhuugg `bq cehng cde hu~
cehng h~ cnngpuge ax ulg jbdcqnl$
|hh
|hhh
Ibnci kbgqdjgdu ~x~ugj h~ `biib{ge hd WM$ Gdkicde lc~ c jh| b` 1 uhgq cde ~hdkig uhgq ~x~ugj~$
_b{gq~ cqg ~lcqge agu{ggd Ibdebd abqbwkl nbwdnhi cde Kqgcugq ibdebd cwulbqhux lgcege ax
cd gignuge jcxbq$
^hdng 38;>) WM h~ pcqu b` GW) cde bgquhjg hu lc~ cnswhqge jgjagq~lhp~ b` cqhbw~ kibaci cde
qgkhbdci abehg~|h|
^BNHCI6
WM h~ {gii mdb{d `bq hu~ eh~nhpihdge) bqkcdhvge cde ^uqbdk nhhi ~bnhgux$ ^bjg b` ulg jb~u `cjbw~nlcqcnugqh~hun~ b` WM nhhi ~bnhgux cqg6
||
Lwjcd Qhklu~ Ahii6 WM h~ ulg ~hkdcubqx b` Gwqbpgcd nbdgduhbd bd ulg lwjcd qhklu~) ax {lhnl
qhklu~ b` ggqx lwjcd cqg qg~pgnuge cde cqg c pcqu b` ebjg~uhn ic{ cde g|gqnh~ge hd nbwqu~$
C `qgg jgehc cde `qggebj b` hd`bqjcuhbd6 Ulg @qggebj b` hd`bqjcuhbd cnu) baihkg~ dcuhbdci
kbgqdjdgu) ibnci kbgqdjgdu~ cde pwaihn abehg~ ub pqbheg cdx mhde b` hd`bqjcuhbd qgswg~uge
ax cdx nhuhvgd$
Uqceg Wdhbd~6 C swcqugq b` {bqmgq~ hd Aqhuchd cqg jgjagq~ b` uqceg wdhbd~ qgpqg~gduhdkeh``gqgdu bnnwpcuhbdci kqbwp~ bq hdew~uqhg~$ Ulg~g uqceg wdhbd~ cqg ubuciix hdegpgdegdu b`
kbgqdjgdu cde gjpibxgq~$
_qg~~wqg kqbwp~6 WM lcg jcdx bqkcdhvcuhbd~ g$k Dcuhbdci Cwuh~uhn ~bnhgux) Kqggd pgcng) gun
ulcu ncjpchkd pwaihnciix bd cqhbw~ pbihuhnci) gdhqbdjgduci cde ~bnhguci h~~wg~ cde bqng
kbgqdjgdu ub ucmg qhklu egnh~hbd~ ac~ge bd pwaihn {gi`cqg$
Nlcqhuhg~ cde biwducqx kqbwp~6 WM nhuhvgd cqg gqx cnuhg hd jcmhdk ebdcuhbd~ cde ~wppbquhdk
pwaihn {gi`cqg cnuhhuhg~$ Nlcqhuhg~ cde biwducqx kqbwp~ cqg ~pqgce bgq 1< ncugkbqhg~ hd WM
hdniwehdk gewncuhbd) lgciul) lbw~hdk)gun$||h
^bnhci Nic~~g~6
Ulg ~bnhci ~uqwnwuqg b` WM h~ hd`iwgdnge ax ulg ~bnhci nic~~ ~x~ugj$ Ulg _cqihcjgdu b` Wdhuge
Mhdkebj h~ bqkccdhvge bd nic~~ ac~h~ {hul Lbw~g b` ibqe~ qgpqg~gduhdk Wppgq cde gihug nic~~ cde
Lbw~g b` nbjjbd~ qgpqg~gduhdk ggqx bdg gi~g$ Jbdcqnl h~ cu ulg ubp b` ulg ^bnhci nic~~
~uqwnuwqg$||hh
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DQ^ ,Dcuhbdci qgcegq~lhp wqgx( g~uhjcug~ b` WM pbpwicuhbd ax ~bnhci kqceg bd egn 1??7 cqg$
~bnhci
kqceg~bnhci ~ucuw~ bnnwpcuhbd
C wppgq jheeig nic~~ lhklgq jcdckgqhci) cejhdh~uqcuhg bqpqb`g~~hbdci
A jheeig nic~~hdugqjgehcug jcdckgqhci) cejhdh~uqcuhg bq
pqb`g~~hbdci
N3 ib{gq jheeig nic~~~wpgqh~bqx bq nigqhnci) fwdhbq jcdckgqhci)
cejhdh~uqcuhg bq pqb`g~~hbdci
N1 ~mhiige {bqmhdk nic~~ ~mhiige jcdwci {bqmgq~
E {bqmhdk nic~~ ~gjh cde wd~mhiige jcdwci {bqmgq~
G ulb~g cu ib{g~u iggi b` ~wa~h~ugdng ~ucug pgd~hbdgq~ bq {heb{~ ,db bulgq gcqdgq()nc~wci bq ib{g~u kqceg {bqmgq~
Ulg {ghkluckg b` gcnl nic~~ h~ khgd agib{ ac~ge bd DQ^ g~uhjcug~ b` WM pbpwicuhbd ax
kqceg~||hhh
Cii WM
Cewiu~
,37-(Jgd [bjgd
Ubuci~G~uhjcuge
???~5;< 15)
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N3 ^wpgqh~bqx bq nigqhnci
cde fwdhbq jcdckgqhci)cejhdh~uqcuhg bq
pqb`g~~hbdci
???~
' pqb`hig 18$? 1;$5 >?$0
^bnhci Kqceg
N1
^mhiige [bqmhdk Nic~~
* ^mhiige jcdwci{bqmgq~
G~uhjcuge
???~8)805 7)>87 5)7;?
' pqb`hig 1?$; 1>$3 3qe
icqkg~u nic~~ {hul 1?$;' {ghkluckg$ Ulgx cqg hd aiwg nbiicq bnnwpcuhbd~ ihmg
~gi` gjpibxge nbduqcnubq~ cde ugnldhnhcd~) ulg~g cqg w~wciix nbiigkg kqcewcug~ cde ebdu lcg
wdhgq~hux gewcnuhbd$ Ulgx cqg ~pgnhcihvge hd jcdwci {bqm~$
Ulg cddwci gcqdhdk~ b` ulg~g nic~~g~ cqg ~lb{d agib{ ,ac~ge bd DQ^ g~uhjcug~ `bq 1??5( C * 7?m cde bgq A * >7*7?m N3 * 17*>7m N1 * 37*17m E * ;*37m G * 7*;m
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Ihugqcnx qcug6 WM lc~ bdg b` ulg lhklg~u ihugqcnx qcug~ hd ulg {bqie {hul 88' ihugqcug pgbpig$||h
_bpwicuhbd agib{ pbgquxihdg6 Hd WM) ulg pbpwicuhbd ihhdk agib{ pbgqux ihdg h~ 3;$3' hd
1?3?$
||
Icabq `bqng cde wdgjpibxjgdu6 WM lc~ icabq `bqng bdg b` ulg icqkg~u icabq `bqng hd ulg {bqie
cjbwduhdk ub >3$; jhiihbd$ Lb{ggq cqbwde
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NWQQGDNX
Bgqhg{6
_bwde ~ugqihdk h~ ulg b``hnhci nwqqgdnx b` WM$ Hu h~ egdbuge ax cde hu~ H^B nbeg h~ KA_$
Bqhkhd6
Ulgqg cqg ehgqkgdu ulbwklu~ nbdngqdhdk ulg bqhkhd b` KA_$ Bdg jb~u nbd~hegqcaig qg`gqgdng h~
ulcu b` cdkib ~c|bd uhjg~ ,{lgd kgqjcd uqhag~ hdcege cde ~guiige hd Aqhuchd( cqbwde 77? cde
3?00) {lgd nbhd~ nciige ~ugqihdk~ {gqg jhduge `qbj ~higq) 15? b` ulg~g ~ugqihdk~ {ghklge bdg
pbwde) cde icqkg pcxjgdu~ ncjg ub ag jceg hd pbwde~ b` ~ugqihdk~$ Cdbulgq qg`gqgdng h~ b`
Bie B|`bqe gdkih~l ehnuhbdcqx {lhnl eg`hdg~ ~ugqihdk c~ ulg ~higq pgddx w~ge ax gdkih~l
Dbqjcd~ cde ecug~ acnm ub 3>??$
Ulg Acdm b` Gdkicde {c~ `bqjge hd 3085) `biib{ge ax ulg Acdm b` ^nbuicde c xgcq icugq$ Abulagkcd ub h~~wg pcpgq jbdgx$
Egdbjhdcuhbd~6
Ulg _bwde h~ jceg wp b` pgdng$ Bdg pbwde h~ jceg wp b` 3?? pgdng$||h
WM nwqqgdnx h~ h~~wge hd
abul nbhd~ cde dbug~$ Ulg jb~u nbjjbd egdbjhdcuhbd~ b` _bwde cqg c~ `biib{~$
Nbhd~6
3p cde 1p ,+nbppgq+( 7p) 3?p) 1?p cde 7?p ,+~higq+( 3 ,+kbie+( 1 ,+~higq jheeig*kbie gekg+(
Dbug~6
7 ,aiwg( 3? ,aqb{d( 1? ,pwqpig( 7? ,qge(
Uqcehdk Pbiwjg6
C~ pgq ulg `bqg| uqcehdk biwjg) KA_ h~ ulg >qe
icqkg~u nwqqgdnx {hul ulg 3>' ~lcqg b` ulg echix
uqcehdk biwjg$ Hu h~ w~g c~ c nwqqgdnx pchq {hul jcdx nwqqgdnhg~ hdniwehdk W^E) F_X)NCE) CWE
cde GWQ$ Acdm `bq Hdugqdcuhbdci ^guuigjgdu~,AH^( ~wqgx ~lb{~ ulcu ulg KA_"W^E {hul 35' b`
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3;
ubuci echix biwjg h~ ulg ulhqe jb~u uqcege jcfbq nwqqgdnx pchq$ Hu h~ c lhklix bicuhig pchq cde
jbg~ cqbwde 37?*1?? php~ hd c ecx$||hh
Kbie ucdecqe6
Ulg nbhd~ {gqg `hq~u h~~wge c~ ~higq nbhd~ {lhnl {gqg qgpicnge ax ulg ~higq ubmgd~ ewg ub
~lbquckg b` ~higq cde ulgd hd 3) Acdm b` Gdkicde lc~ ulg ~big
cwulbqhux cde qg~pbd~hahihux `bq ulg h~~wcdng b` nwqqgdnx cde hu~ dbug~ agncjg igkci ugdegq cde
hd 3qe
icqkg~u nwqqgdnx
{lhnl h~ lgie ax jb~u ngduqci acdm~ c~ pcqu b` ulghq b``hnhci g|nlcdkg qg~gqg~) c`ugq W^E cdeGWQ$
||h|
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303? mj1$
Gdkicde h~ ulg icqkg~u nbjpbdgdu b` WM {hul 7>$7' ubuci ~lcqg b`
cqgc) ^nbuicde {hul 1de
,>1$>' ~lcqg() [cig~ >qe
,7 mj b` ulg
dbqul{g~u nbc~u b` @qcdng) `qbj {lhnl hu h~ ~gpcqcuge ax ulg Gdkih~l Nlcddgi ,cd cqj b` ulg
Cuicduhn Bngcd ulcu ~gpcqcug~ ~bwulgqd Gdkicde qbj dbqulgqd @qcdng) cde fbhd~ ulg Dbqul gc
ub ulg Cuicduhn($|||h
WM ~lcqg~ cd hdugqdcuhbdci icde abwdecqx {hul Qgpwaihn b` Hqgicde$
^uqwnuwqg6
Jwnl b` ulg Dbqul cde {g~u ~heg b` WM h~ nbjpqh~ge b` ~lcqp gekge jbwduchd~) nbgqge hd lhkl
kqbwde~) ~gpcqcuge ax eggp ciigx~$ Lb{ggq) ulg nbwduqhg~ b{d c eh``gqgdu ~gu b` kgbkqcplhg~$
Ulg dbqul b` Gdkicde h~ nbjpqh~ge b` ib{ icde ugqqchd$ Ulg ~bwul h~ nbjpqh~ge b` ib{ lhii~$
Ulg kgbkqcplx b` ^nbuicde h~ lhklix cqhge) `qbj qwqci ib{icde~ ub acqqgd wpicde~) cde `qbj
icqkg nhuhg~ ub wdhdlcahuge h~icde~ {hul ulg Lhklicde~ ub ulg dbqul cde {g~u cde ulg ib{icde~ ub
ulg ~bwul cde gc~u ~heg~$ Lhklicde~ nbduchd jbwduchd~ {lgqgc~ ib{icde~ cqg icuugq cde jb~u
pbpwicuhbd qg~heg~ ulgqg$
[cig~ h~ ~huwcuge bd ulg {g~ugqd ~heg b` ngduqci ~bwulgqd Kqgcu Aqhuchd) agu{ggd ulg Hqh~l ^gc ub
ulg dbqul cde ulg Aqh~ubi Nlcddgi ub ulg ~bwul$ [cig~ h~ c jbwduchdbw~ icde~ncpg hd > qgkhbd~
^db{ebdhc hd ulg dbqul {g~u) ulg Ncjaqhcd Jbwduchd~ hd jhe [cig~) cde ulg Aqgnbd Agcnbd~ hd
ulg ~bwul$
|||hh
Dbqulgqd Hqgicde h~ ibncuge {g~u b` ulg h~icde b` Kqgcu Aqhuchd$ Hqgicde nbd~h~u~ b` c jb~uix `icu
ib{*ixhdk cqgc hd ulg jheicde~ gdnhqnige ax lhkl jbwduchd qcdkg~$ ^bwul pcqu h~ ci~b nbjpqh~ge
b` jbwduchd~) {lhig dbqul nbduchd~ jb~uix h~icde~$ Hqgicde ~ucqu~ cde gde~ {hul ulg h~icde cu hu~
g|uqgjg ~bwul cde dbqul pbhdu~$
Hd dbqul{g~ugqd Gdkicde cde hd ^nbuicde lhklicde~ cqg dwjgqbw~ qhgq~ cde icmg~ nciige ibnl~$
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38
C~ pgq W^ Egpu b` ^ucug) WM lc~ `biib{hdk Ugqqchd6
>?' cqcaig) 7?' jgceb{ cde pc~uwqg) 31' {c~ug bq wqacd) ;' `bqg~uge) 3' hdicde {cugq$
Nihjcug6
Ulg nihjcug b` ulg WM h~ kgdgqciix ugjpgqcug) ~wafgnu ub ibnci ugjpbqci cqhcuhbd~$ Kgdgqciix)
kgdgqci ulg ~bwul b` ulg nbwduqx h~ {cqjgq ulcd ulg dbqul) cde ulg {g~u {guugq ulcd ulg gc~u$
Dcuwqci qg~bwqng~6
C~ pgq W^ Egpu b` ^ucug) WM lc~ `biib{hdk Icde w~g6
17' cqcaig) 50' jgceb{~ cde pc~uwqg~) 3?' bqg~u~ cde {bbeicde) 38' bulgq|||hhh
$ Cjbdk ulg
dcuwqci qg~bwqng~ cqg) nbci) pguqbigwj) dcuwqci kc~) hqbd bqg) igce) vhdn) kbie) uhd) ihjg~ubdg) ~ciu)
nicx) nlcim) kxp~wj) pbuc~l) ~hihnc ~cde) ~icug) cqcaig icde$ WM lc~ icqkg nbci) bhi cde kc~
qg~gqg~$
Cejhdh~uqcuhg ehh~hbd~6
Cejhdh~uqcuhg ehh~hbd~ cqg eh``gqgdu b` gcnl nbwduqx {hul hd WM$ Gdkicde lc~ wppgq ehh~hbd
cde ib{gq) Wppgq nbd~h~u~ b` 8 kbgqdjgdu b` GW b``hng qgkhbd~) ib{gq nbd~h~u~ b` nbwduqx cde
eh~uqhnu nbwdnhi~ cde ibnci cwulbqhuhg~$ Ibnci kbgqdjgdu hd ^nbuicde h~ ehhege bd c ac~h~ b` >1
nbwdnhi cqgc~) {hul {heg cqhcuhbd hd abul ~hvg cde pbpwicuhbd {hul ~bjg nhuhg~ lchdk ~ucuw~ b`
~gpcqcug nbwdnhi cqgc~$ Ibnci kbgqdjgdu hd [cig~ nbd~h~u~ b` 11 wdhucqx cwulbqhuhg~$ Ibnci
kbgqdjgdu hd [cig~ nbd~h~u~ b` 11 wdhucqx cwulbqhuhg~ bqkcdhvge hdub 10 eh~uqhnu nbwdnhi~$|||h
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7/30/2019 Pestel Analysis of UK
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1?
EGJBKQC_LHN^ B@ WM
_B_WICUHBD6
Bgqhg{6
Ulg pbpwicuhbd b` WM c~ pgq jhe fwix 1?33 ~wqgx) h~ cabwu 0> jhiihbd$ C~ pgq pbpwicuhbd) WM h~
>qe
icqkg~u nbwduqx hd ulg GW cde 11de
icqkg~u hd ulg {bqie$|||
Ulg pbpwicuhbd b` WM h~ ehhege
cjbdk jcdx nbwduqx dcuhbdci~ nbgqhdk cii ulg nbduhdgdu~ b` {bqie$ Ulg pbpwicuhbd b` WM
ngd~w~ h~ jgc~wqge cde pwaih~lge ggqx 3? xgcq~ ax BD^$|||h
_bpwicuhbd ax qgkhbd6
Ulg pbpwicuhbd b` WM h~ ehheg~ c~ `biib{~ ,c~ pgq eg~ngdehdk bqegq(6|||hh
Gdkicde $$;' b`
gduhqg pbpwicuhbd `biib{ge ax Ibdebd qgkhbd b` WM {hul bgq < jhiihbd pbpwicuhbd ,31$;'
pbpwicuhbd( cde Dbqul {g~u ,33$1'($
Egd~hux6
Hu~ bgqcii pbpwicuhbd egd~hux h~ bdg b` ulg lhklg~u hd ulg {bqie cu 00? pgbpig pgq ~swcqg jhig
cde 170 pgq mj1) cde h~ ulg 71
deicqkg~u nbwduqx c~ pgq pbpwicuhbd egd~hux$
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13
Kqb{ul qcug6
WM pbpwicuhbd kqb{ul qcug h~ ?$77>' c~ pgq 1?33$|||h|
_bpwicuhbd ~uqwnuwqg ,Ckg~ cde qcug~(6
Ulg ckg~ b` pbpwicuhbd cde ulg qcuhb b` jcig~ cde `gjcig~ cqg c~ wdegq
Ckg kqbwp _bpwicuhbd '
Jcig @gjcig
?35 7)70?)5)
07- 5)?1;);13 7)577 37$;|i
Ahqul) egcul cde `gquhihux qcug~6
Ahqul qcug~ cqg 31$1; ahqul~"3)??? pbpwicuhbd) Egcul qcug~ cqg 8$>> egcul~"3)??? pbpwicuhbd)
cde `gquhihux qcug~ ,ahqul pgq {bjgd( cqg 3$83 nlhieqgd abqd"{bjcd$|ih
GULDHN KQBW_^6
Ulg guldhn kqbwp~ hd WM cqg c~ wdegq
{lhug ,b` {lhnl Gdkih~l $0') ^nbuuh~l ') jh|ge 3$1') bulgq 3$0'$ |ihh
Ulg pbpwicuhbd b` Nlhdg~g h~ kqb{hdk cu ulg lhklg~u pcng {hul cgqckg cddwci kqb{ul b` 7 3$
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11
Ulg `biib{hdk `hkwqg hiiw~uqcug~ ulg icabq `bqng ehgq~h`hncuhbd {hul qg~pgnu ub ulg guldhn kqbwp~
hd WM$ [lhug aqhuh~l cqg ulg icqkg~u ~gkjgdu) ulgd {lhug aqhuh~l ,Gdkih~l( cde ulgd {lhug aqhuh~l
,bulgq($
,@hk 1(
QGIHKHBD6
WM h~ ulg picng `cjbw~ `bq hu~ qgihkhbw~ lh~ubqx cde acnmkqbwde$ Ulg `biib{hdk cqg ulg jcfbq
qgihkhbw~ kqbwp~ hd ulg WM$|i
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1>
,`hk >(
Qgihkhbd Dwjagq '
Nlqh~uhcd 51)?;8)??? ;3$0'
Db qgihkhbd 8)3?5)??? 37$7'
Jw~ihj 3)783)??? 1$;'
Lhdew 778)??? 3$?'
^hml >>0)??? ?$0'
Fg{h~l 10;)??? ?$7'
Aweelh~u 371)??? ?$>'
Bulgq qgihkhbd 3;8)??? ?$>'
Dbu ~ucuge 5)1'Ubuci qgihkhbw~ 57)30>)??? ;0$'?$75'?$>1'?$10'?$37'?$3;'5$35'
5>$75'
QGIHKHBD
Nlqh~uhcd
Db qgihkhbd
Jw~ihj
Lhdew
^hml
Fg{h~l
Aweelh~u
Bulgq qgihkhbd
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15
Qgihkhbd~ ax guldhn kqbwp) WM ngd~w~ 1??3
Guldhn
kqbwp
Nlqh~uhcd Aweelh~u Lhdew Fg{h~l Jw~ihj ^hml Bulgq Db
qgihkhbd
Dbu
~ucuge
[lhug
Aqhuh~l
;7$85' ?$33' ?$?3' ?$5>' ?$?8' 1$>8' $17' 33$75'
Hdehcd 5$'
_cmh~ucdh 3$?8' ?$?>' ?$?' 7$'
Bulgq C~hcd 3>$51' 5$?' >;$>3' 0$11' ?$8>' >$55' 0$;8'
Aicnm
Ncqhaagcd
;>$;0' ?$3;' ?$18' ?$3?' ?$;8' ?$?1' ?$78' 33$1>' 3>$?5'
Aicnm
C`qhncd
0' 7$8;' ?$?;' ?$07' 31$?8' 3>$8>'
Nlhdg~g 17$70' 37$31' ?$?;' ?$?7' ?$>>' ?$?>' ?$58' 8$;7' 71$0?'
Bulgq >1$81' 3$?7' 17$0
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17
B``hnhci icdkwckg~6
^bjg icdkwckg~ cqg w~ge {hulhd eg`hdge ugqqhubqhg~ c~ b``hnhci icdkwckg~$ [gi~l h~ b``hnhci
icdkwckg ag~heg~ Gdkih~l hd ulg pqhduge ebnwjgducuhbd cde {ga~hug~ ax cii aqhuh~l egpcqujgdu~$
^hdng 1??1 ulg Nbqdh~l icdkwckg lc~ aggd qgnbkdh~ge ax ulg Wdhuge Mhdkebj kbgqdjgdu c~ cWM b``hnhci jhdbqhux icdkwckg wdegq ulg Nbwdnhi b` Gwqbpg+~ Gwqbpgcd Nlcqugq `bq Qgkhbdci bq
Jhdbqhux Icdkwckg~$
Dbqjcd @qgdnl h~ ~uhii w~ge hd ulg Lbw~g~ b` _cqihcjgdu `bq ngquchd b``hnhci aw~hdg~~ agu{ggd ulg
nigqm~ b` ulg Lbw~g b` Nbjjbd~ cde ulg Lbw~g b` Ibqe~) cde bd bulgq b``hnhci bnnc~hbd~ ~wnl c~
ulg eh~~biwuhbd b` _cqihcjgdu$|ih|
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10
CDCIX^H^ B@ ECUC6
QGUCHI ^CIG^6
Ulg `biib{hdk `hkwqg hiiw~uqcug~ ulg qguchi ~cig~ b` WM c~ pgq jbdulix ac~h~$
,`hk 5(
1??1*1??;6
Agu{ggd 1??1 cde 1??;) ulgqg {c~ cd
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1;
{gqg pg~~hjh~uhn cabwu ulg wuwqg cde ulghq bnw~ {c~ nbdngduqcuge ub{cqe~ ulg dgng~~huhg~
cde ulgqg`bqg dbd `bbe qguchigq~ {lhnl cnnbwdu `bq 71' b` qguchi gdugqpqh~g~ cde >;' uwqdbgq
{gqg lcjpgqge$ih
1??8 ,Jcqnl(6
Ulbwkl `bbe ~cig~ qgjchd cijb~u ~cjg ,?$>' eqbp( awu ulgqg {c~ c ahk eqbp hd dbd `bbe qguchi
~cig~ ax >$;' `qbj ic~u jbdul$ Cdbulgq qgc~bd `bq ~wnl c egnihdg {c~ ulg lh~ubqhnci egciwcuhbd
b` KA_ ckchd~u W^E cu 3$5775 pgq ebiicq$ Ulg egciwcuhbd b` pbwde jceg hjpbqu~ nb~uix cde
ulcu qgewnge nbd~wjgq ~pgdehdk$
C~ pgq BD^) Ulg ~weegd eb{duwqd hd ulg lbw~hdk jcqmgu) cde qg~uqhnuhbd~ bd acdm igdehdk lcg
nlcdkge ~pgdehdk lcahu~) ulcu lcg pqbewnge c ahk `cii hd ulg ciwg b` lbw~glbie kbbe~ aghdk ~bie$ihh
1?3? ,@ga* Jcq(6
Fbdculcd Ibxdg~) nlhg` Gwqbpgcd gnbdbjh~u cu nbd~wiucdu~ Ncphuci Gnbdbjhn~) ~che lhkl
hd`icuhbd) qh~hdk wdgjpibxjgdu cde qgnbqe pwaihn abqqb{hdk) ceege c ~lcqp eqbp hd lhkl ~uqggu
~pgdehdk$
Ulh~ ugii~ w~ ulg ~ubqx) ulg qh~hdk wdgjpibxjgdu cde ABG swcduhucuhg gc~hdk cde ulgqgax
hd`icuhbd {gqg ulg ahkkg~u qgc~bd~ `bq ~wnl c ~lcqp egnihdg hd @ga b` 1?3?$ Ulgqg {gqg ci~b lhkl
~db{ `cii hd WM) ^db{ `gii hd Aqhuchd ggqx ecx `bq `bwq {ggm~) {lhnl fcjjge ulg gnbdbjx) ulw~
hu {c~ cdbulgq hjpbqucdu qgc~bd `bq egnihdg$ PCU {gqg ci~b qh~gd ax kbgqdjgdu$
Bd jcqnl 1?3?) ~cig~ abwdnge acnm c`ugq `ga eqbp) agncw~g cwubjbuhg `wgi {c~ eqbppge ax
33' ic~u jbdul cde hd Jcqnl) agncw~g b` ulh~) hu~ ~cig~ biwjg hdnqgc~ge ax 8$3'$ Ulg jchd
eqhgq~ b` ulg kqb{ul {gqg hdnqgc~g hd ~cig~ {c~ ige ax cd 33$1 pgqngdu fwjp cu lbw~glbie
kbbe~ ~ubqg~) ug|uhig) nibulhdk cde `bbu{gcq ~lbp~ lce c 3$3 pgqngdu kchd$ihhh
KA_ qb~g ax ?$5' ckchd~u W^E cde fba ig~~ nichj~ {gqg qgewnge) ulcu ci~b abb~u wp ~cig~$
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1*
7$7') bhi pqhng~ {gqg jbhdk hd agu{ggd 5?*;
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18
pqbewnuhbd hd WM eqbppge `qbj ~lcqpg~u cddwci qcug~ ~hdng 380
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>?
qb~g ~lcqpix ax 1$8' jchdix agncw~g jcdw`cnuwqhdk bwupwu qb~g ax >$1') ulg `c~ug~u pcng `bq
3? xgcq~) c`ugq `ciihdk ax 1$8' hd Fwdg$
,ucaig >(
Ncpcnhux
kqb{ul
Cgqc kg 38
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>3
KE_ KQB[UL QCUG^6
,@hk 0(
1??> ,S1*S5(6
Hd 1??> ,S1*S5() KE_ b` WM kqg{ ax 3$1' nbd~gnwuhgix$ Ulg jchd eqhgq~ b` ulcu kqb{ul {gqg
ulg nbd~uqwnuhbd ~gnubq kqb{ul ,
1??>S3
1??>S>
1??5S3
1??5S>
1??7S3
1??7S>
1??0S3
1??0S>
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1??
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1?3?S>
1?33S3
1?33S>
1?31S3
S*S kqb{ul
S*S kqb{ul
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>1
1??; ,S3) S1 cde S>(6
S3) S1 cde S> b` 1??; qgkh~ugqge c kqb{ul b` 3$3') 3$1' cde 3$1' qg~pgnuhgix$ Ulg jchd
eqhgq~ b` ulg kqb{ul {gqg ulg pqbewnuhbd ~gnubq ,30$8'() nbd~uqwnuhbd ,33$5'( cde ,'( hd
qgci g~ucug ~gnubq$
Cdbulgq qgc~bd~ {gqg ulg lwkg egnihdg hd bhi pqhng~) Gwqb agncjg ulg igcehdk nwqqgdnx hd egau
jcqmgu cde kbgqdjgdu uc| qgnghpu~ {gqg abb~uge ax ulg hjjhkqcdu~ `qbj gc~ugqd Gwqbpg$i|hhh
1??< ,S1( 1??8,S3(6
S1 b` 1??< ~c{ dgkcuhg kqb{ul b` *?$8') S> b` 1??< ~c{ c dgkcuhg kqb{ul b` *3$ b` 1??8) WM gnbdbjx ckchd {gdu hdub pb~huhg kqb{ul qgkhbd$ ABG) GNA) K1? cde bulgq
abehg~ ubbm lcqe ~ugp~ ub bgqnbjg ulh~ qgng~~hbd$ @qbj Bnubagq 1??< ub Jcqnl 1??8) hdugqg~u
qcug~ {gqg nwu eb{d `qbj 5$7' ub bdix ?$7' ib{g~u ~hdng 3873$ Icqkg ~wj~ b` jbdgx {gqg
hdfgnuge hdub ulg gnbdbjx hd ugqj~ b` swcduhucuhg gc~hdk ax ABG) GNA cde bulgq abehg~$ PCU
{gqg nwu eb{d cde kibaci jbgjgdu~ {gqg `cbqcaig hdniwehdk ~ucaig bhi pqhng~$
^hdng S> b` 1??8) WM gnbdbjx lc~ aggd jbhdk cu jbegqcug iggi$ Ulg ABG lc~ jchduchdge ulg
~cjg hdugqg~u qcug ~hdng 1??8 cde ulg ~gnubq~ cqg pb~hdk ~ib{ awu jbegqcug kqb{ul~$ Ulgqg
lcg aggd hjpqbgjgdu~ hd ~gnubq pgq`bqjcdng~ cde igdehdk hd~uhuwuhbd~ cqg mgpu ~ucdeax ub
~wppbqu cdx bulgq uwqjbhi$
Ulg wp{cqe qgh~hbd ub kqb{ul ncjg c~ bwupwu b` ~gqhng~) nbd~uqwnuhbd cde ckqhnwiuwqg {gqg
qgh~ge ~ihkluix lhklgq) c~ pgq BD^$i|
Ulg wp{cqe qgh~hbd ub kqb{ul ncjg c~ ~gqhng~ bwupwu
{c~ qgh~ge ub ?$7 pgqngdu) ulg ahkkg~u hdnqgc~g ~hdng ulg `hq~u swcqugq b` 1??< cde Nbd~wjgq
~pgdehdk qb~g ?$5 pgqngdu) ulg ahkkg~u kchd ~hdng ulg `hq~u swcqugq b` 1??
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>>
HJ_BQU^ CDE G\_BQU^6
WM h~ cd hdew~uqhcihvge gnbdbjx cde h~ ulg ;ul igcehdk hjpbqugq cde ulg 33ul igcehdk g|pbqugq
hd ulg {bqie c~ pgq 1?3?) cde ulg {bqie+~ `h`ul*icqkg~u uqcehdk dcuhbd$
G|pbqu~6
WM~ g|pbqu~ cqg ciwge cu % 53$5 ad c~ b` 1?31$ ^hdng WM h~ cd hdew~uqhciix eggibpge nbwduqx)
jb~u b` hu~ g|pbqu~ cqg Jcdw`cnuwqge kbbe~$
@biib{hdk cqg jcfbq g|pbqu~ b` WM) Jcdw`cnuwqge kbbe~) `wgi~) nlgjhnci~) `bbe ~uw``~)
aggqckg~) ubacnnb) nibulg~) ncq~) jhihucqx gswhpjgdu) gdugquchdjgdu) ~uggi) nbjpwugq
~b`u{cqg) hdcdng) acdmhdk) gignuqhnci kbbe~) gignuqbdhn~) jcnlhdgqx) plcqjcngwuhnci pqbewnu~)
guni|h
$ Ulbwkl WM ci~b g|pbqu~ ~gqhng~) jbqg ulcd 0?' b` WM g|pbqu~ cqg kbbe~$
Jcnlhdgqx cde uqcd~pbqu) jcdw`cnuwqge kbbe~ cde nlgjhnci~ cqg Aqhuchd+~ icqkg~u g|pbqugcqdgq~$ Aqhuchd h~ ulg {bqie+~ ~gnbde icqkg~u g|pbqugq b` ~gqhng~) hdniwehdk acdmhdk) hd~wqcdng)
~ubnm aqbmhdk) nbd~wiucdnx cde nbjpwugq pqbkqcjjhdk$i|hh
Jchd g|pbqu~ cqg
Hugj~ ' B`
ubuci
Ugignbjjwdhncuhbd~ gswhpjgdu 7$$8
Chqnqc`u >$0
Gdkhdg~ cde jbubq~ >$7
,ucaig 5) g|pbqu~ c~ b` 1???(
Hjpbqu~6
WM~ hjpbqu~ cqg ciwge cu % 51$8 ad c~ b` 1?31$
Ihmg g|pbqu~) jb~u b` WM hjpbqu~ cqg jcdw`cnuwqge kbbe~) jcnlhdgqx) `wgi~= `bbe~uw``~$ Jb~u b`
WM hjpbqu~ cqg kbbe~ ,;0'( b` {lhnl `hdh~lge kbbe~ cqg jcfbq lgce$ ^gg ucaig bd dg|u pckg$
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>5
Hugj~ ' B`
ubuci
Nbd~wjgq kbbe~ 3
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>7
HJ_BQU^ CDCIX^H^6
,@hk ;(
1??> ,^gpu cde Egn(6
Ulg hjpbqu~ b` WM hd Fcdwcqx 1??> qb~g ax 5$;' cde hd ^gpugjagq ax 5$0;'$ Bdg jcfbq qgc~bd
`bq ulcu {c~ ulg lwkg egnihdg hd g|nlcdkg qcug~) KA_ egnihdge `qbj 3$0307 ub 3$7;>7 hd Cwkw~u$
Cdbulgq qgc~bd {c~ ulgqg {c~ c qcehnci hdnqgc~g hd WM hjpbqu~ `qbj eggibphdk nbwduqhg~$i|hhh
Hjpbqu~ b` ~gqhng~ {c~ ulg jcfbq eqhgq b` kqb{ul$ Ulh~ {c~ ulg uhjg {lgd WM pb~ge lhkl
kqb{ul qcug~ ,c~ g|pichdge hd s*s kep( ~gkjgdu$
1??7 ,Fwi*^gpu(6
WM~ hjpbqu~ kqg{ ax 1$>5') 5$355' cde 3$?>' `qbj Fwix ub ^gpugjagq qg~pgnuhgix$ Ulg jchd
eqhgq {c~ ulg qh~g hd hjpbqu~ b` kbbe~ ax 33$>' `qbj 1??5$ Cdbulgq jchd qgc~bd {c~ ulg nqweg
bhi pqhng~ {gqg lhklix hdnqgc~ge$ ABG nwu hdugqg~u qcug~$
1??0 ,Fwd*Fwix(6
WM hjpbqu~ egnihdg ax cijb~u 31' nbjahdge b` Fwd cde Fwix 1??0$ Ulg jchd {c~ ulg egnihdg hd
hjpbqu~ b` kbbe~ ax 1$8'$ Ulg jchd qgc~bd~ {gqg ulcu hdugqg~u qcug~ qb~g ax jcfbq abehg~
hdniwehdk GNA) ABG cde W^ `gegqci qg~gqg$
1??< Cwk*Fcd 1??86
WM hjpbqu~ `gii aceix hd ulh~ plqc~g ax jbqg ulcd 3>' nbjahdge$ Ulg jchd qgc~bd {c~ ulg
kibaci qgng~~hbd b` 1??
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>0
1??8 ,^gpu* Bnu(6
Ulg hjpbqu~ qb~g ax cqbwde
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>;
G\_BQU^CDCIX^H^6
,@hk ,FCD) JCX & FWIX(6
Ulg g|pbqu~ qb~g ax 31') egnihdge ax *5$8' cde ckchd qb~g ax 5$;7>' hd fcd) jcx cde fwix
qg~pgnuhgix$ Ulg jchd qh~g ,ulqbwklbwu ulg xgcq( {c~ hd g|pbqu~ b` ~gqhng~ ax
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>8
UQCEG ACICDNG CDCIX^H^6
,@hk 8(
1??> ,Jcx cde ^gpu(6
WM uqceg acicdng hdnqgc~g ax 1?5' hd Jcx cde ulgd ckchd ax 33?$'($ Ulg qgc~bd~ `bq
ulg wpqh~g hd Jcx cde ^gpu {gqg WM hdugqg~u qcug~ qgewnge) kep kqb{ul {c~ wdnlcdkge$ 1de
kwi`
{cq ci~b aqbmg bwu {lhnl lcjpgq~ WM g|pbqu~ hd ulh~ qgkhbd$
1??7 ,Cwk(6
Uqceg acicdng qb~g ax ;7$8>' hd Cwkw~u$ Ulg jchd qh~g {c~ hd hjpbqu b` kbbe~ ,33$>'( ckchd~u
g|pbqu~ cu 3?$
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5?
1?3? ,@ga) Jcqnl cde Fwix(6
Uqceg acicdng qgewnge ax 5;$1?
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53
N_H CDCIX^H^6
,@hk 3?(
1??> ,FCD(6
Ulg N_H `bq Fcdwcqx {c~ ?$0' eb{d$ Ulg jchd qgc~bd `bq ~wnl egnihdg~ {c~ ulg nwu hd hdugqg~u
qcug~ ax GNA ub 5? xgcq ib{ iggi b` 3$17$ Ulg jchd eqhgq {c~ lbw~g pqhng hd`icuhbd {lhnl
~wqkge ub >?' cde Gwqb nwqqgdnx ~ucquge nhqnwicuhbd hd WM$
1??5*1??76
Ulqbwklbwu ulg~g 1 xgcq~) N_H qgjchd ~ucaig hd agu{ggd ?$1*?$7'$ Ulg jchd qgc~bd `bq ulcu {c~
KE_ {c~ lchdk ~ugcex kqb{ul) ~gnubq~ {gqg pb~hdk pb~huhg bwupwu cde {bqm`bqng fba~ {gqg
hdnqgc~hdk$ GNA cde ABG nwu hdugqg~u qcug~ cde ABG qcug~ qgjchdge cqbwde >$;7*5$7'$ Ewg ub
ulh~ WM hd`icuhbd ucqkgu nlcdkg~ ub 1$? pgq ngdu ac~ge bd ulg Nbd~wjgq _qhng~ Hdeg| ,N_H($
1??0 ,Cpq cde Egn(6
N_H hd ulg~g 1 kqb{ul cu ?$0'$ Ulg jchd qgc~bd~ `bq ulcu {c~ Bhi pqhng~ {gqg qh~hdk cde qgcnlge
;?% c acqqgi {lhnl hdnqgc~ge hdpwu nb~u `bq jcdw`cnuwqhdk hdew~uqhg~$ Ulgqg {c~ ci~b
Qw~~hc"Wmqchdg eh~pwug {lhnl igce ub nwu~ hd kc~ ~wppihg~ hd Gwqbpg) lcjpgqhdk pqbewnuhbd
bwupwu$ Lwqqhncdg lhu W^) hjpbqu~ agncjg nb~uix ci~b$i||hhh
1??; ,Fcd) Fwix cde Egn(6
N_H eqbppge ax ?$$7' qg~pgnuhgix cde bhi
*3
*?$
__H CDCIX^H^6
,@hk 33(
1??1*1??;6
Ulg __H agu{ggd 1??1* ?; qgjchd~ ~ucaig cde hd agu{ggd ?$1*?$5') {hul lhklg~u iggi hd ulh~
gqc b` __H {c~ ?$*7$7' cde GNA ax 1$7*>$7'$ Bhi pqhng~ {gqg ci~b ~ucaig agu{ggd 5?*;< %
pgq acqqgi cde KA_ cde ncpcnhux wuhihvcuhbd qgjchd~ cgqckg$
1??< ,Fcd Jcx= Cwk*Bnu(6
__H ~wqkge ub 3$3' hd Fcd) ?$7' hd @ga) 3$3' hd Jcq) 3$7' hd Cpq cde 1' hd Jcx$ Ulg jchd
qgc~bd~ c~ pgq BD^) ulg qh~g hd Fcdwcqx {c~ jchdix ewg ub hdnqgc~g~ hd ulg pqhng b` pguqbi)
nlgjhnci cde bbe pqbewnu~ cde bulgq jcdw`cnuwqge pqbewnu~ ~wnl c~ ~nqcp jguci$ _guqbi
pqbewnu pqhng~ qb~g ax 3$5 pnu agu{ggd `qbj Egngjagq$i|||hh
Nqweg bhi qgcnlge 3??% pgq acqqgi hd
1??< Fcd$ Ulg qh~g hd ulg Jcx b` 1' {c~ ci~b lhu ax hdnqgc~g~ hd nqweg bhi) hjpbquge pcqu~)
nlgjhnci~ cde jguci~ cde PCU jgc~wqg~ hd ulg awekgu 1??8$ Ulg qh~g ewqhdk ulg jbdul {c~
icqkgix ewg ub c ~lcqp fwjp hd ulg pqhng~ b` pguqbigwj cde `bbe pqbewnu~) c~ {gii c~ ~nqcp
jguci) c~ pgq BD^$ Cdbulgq qgc~bd~ {gqg ulcu g|uqcnuhbd b` jhdgqci~ cde `wgi {gqg ib{gqge
`qbj pqghbw~ xgcq nbwpige {hul ib{gq nbd~wjpuhbd cde hjpbqu~$i|||hhh
cde `cii hd KA_ ckchd~u
W^E cde Gwqb ub qgnbqe ib{ cde Kibaci qgng~~hbd 1?? 1??1
Egn Db Bnu ^gp Cwk Fwi Fwd Jcx Cpq Jcq @ga Fcd
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55
Cwk* Bnu ~c{ c egnihdg hd __H ax *?$;') *?$>') *?$3') *?$8' qg~pgnuhgix$ Ulg jchd qgc~bd c~ pgq
BD^ {c~ ulg jbdulix eqbp hd bwupwu pqhng~ {c~ jchdix ewg ub pguqbigwj pqbewnu~ {lhnl
nbduqhawuge ?$7< pp ub ulg eqbp$ Cdbulgq qgc~bd~ hdniweg ~lcqp qgewnuhbd hd nqweg bhi ub agib{
8?% c acqqgi cde ABG hdugqg~u qcug~ nwu ax 3$7'$i|||h
1??86
__H ~ucquge ckchd ub pb~g pb~huhg kqb{ul~ ~hdng hu {c~ c pgqhbe {lgd gnbdbjx {c~ qgnbgqhdk
`qbj qgng~~hbd$ Ulg qgc~bd~ {gqg ABG nwu hdugqg~u qcug~ ub ib{g~u iggi~ 3' hd Fcdwcqx cde
jcdw`cnuwqhdk egnihdg {c~ qgewnge `qbj pqghbw~ jbdul ax ?$1'$ ^hdng ulgd ulgqg {c~ c
kqcewci hjpqbgjgdu~ hd __H agncw~g hdugqg~u qcug~ {gqg `wqulgq qgewnge ub ?$7' cde SG {c~
abb~u wp ax ABG cde bulgq~$
1?3? ,Cpq(6
__H bd Cpq 1?3? qb~g ax 3$5'$ Ulg jchd qgc~bd `bq ~wnl c lwkg hdnqgc~g {c~ ige ax c 5$3pgqngdu hdnqgc~g hd pguqbigwj pqbewnu~$ _qhng~ `bq bulgq jcdw`cnuwqge pqbewnu~ ~wnl c~ ~nqcp
jguci fwjpge >$8 pgqngdu$
Cdbulgq qgc~bd hdniweg egnihdg b` pbwde ub 3$5; % {lhnl jceg hjpbqu~ g|pgd~hg) ABG ib{
hdugqg~u qcug ~uqgcj cde lhkl Nqweg Bhi pqhng~) ulw~ nbduqhawuge ub{cqe~ ulg qh~g __H$
1?33,Fcd(6
__H qb~g ax 3' hd Fcd$ Ulg jchd qgc~bd {c~ ulg qh~g hd `hdci pqhng~ b` 5$$1'( cde nlgjhnci~ cde plcqjcngwuhnci~ ,1$5'($
i|||
Hdpwupqhng~ b` nqweg bhi ,5$0'() jguci~ ,1$1'( cde hjpbquge jcugqhci~ ,1$3'( {gqg ci~b ~hkdh`hncdu
nbduqhawubq ub ~wnl c qh~g$
Bulgq qgc~bd~ bq ~wnl cd wp{cqe jbgjgdu {c~
1?31 ,Fwd cde bd{cqe~(6
Ulg jchd qgc~bd `bq Fwd 1?31 egnihdg hd __H c`ugq c ibdk nbduhdwbw~ kqb{ul {c~ jchdix agncw~g
b` ulg egnihdg hd _guqbigwj pqbewnu~ ,*>$>'( cde Nlgjhnci~ & plcqjcngwuhnci~ ,*3'(
nbduqhawuhdk ub ulg egnihdg b` bgqcii __H$ Nibulhdk cde pcpgq & pqhduhdk ci~b egnihdge awu ib{$
Hdpwu pqhng~ ci~b egnihdge ~lcqpix agncw~g b` nqweg bhi cde hjpbquge jguci~$ i|||h __H ~hdng ulgd
h~ ~ucahihvhdk cde qgkh~ugqge c kqb{ul b` ?$7' hd Cwk agncw~g b` qh~g hd _guqbigwj pqbewnu~
ax>$1' Nlgjhnci~ & plcqjcngwuhnci~ ax ?$8'$ Cdbulgq qgc~bd~ hdniweg ib{ g|nlcdkg qcug~ cde
SG ax ABG cde qh~g hd nqweg bhi$
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57
WDGJ_IBXJGDU QCUG CDCIX^H^6
,@hk 31(
1??1*1??7,^gp(6
Ulh~ pgqhbe ,c~ g|pichdge ax cabg hdehncubq~( {c~ jcqmge {hul ~ucahihux$ Wdgjpibxjgdu
qgjchdge hd agu{ggd 5$;*7') {hul lhkl b` 7$5' hd ^gpu 1??1 cde ib{ b` 5$$7' b` GNA) Bhi pqhng~ {gqg agu{ggd % 5?*0? c acqqgi) N_H
ucqkgu~ {gqg 1$?' cddwci) gun$
1??7,Bnu(*1??0,Fwd(6
^hdng Bnu 1??7) wdgjpibxjgdu agkcd ub qh~g {hul ?$1' jbdulix kqb{ul ub 7'$ Gcnl ~wnng~~hg
jbdul~ uhii Fwdg 1??0) g|pgqhgdnge c jbdulix kqb{ul hd wdgjpibxjgdu ax ?$3' ,g|ngpu Fcd
cde Jcq 1??0($ Ulg qgc~bd~ {gqg ulcu dg{ fba~ kqb{ul egnihdge ax ?$?
5
7
0
;
1??1
FCD @GA JCQ C_Q JCX FWD FWIX CWK ^G_U BNU DBP EGN
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50
1??0,Fwi(*1??< ,Jcx(6
Hd ulh~ pgqhbe) fba jcqmgu qgjchd~ `chqix ~ucaig c~ wdgjpibxjgdu jbge cqbwde 7$7'$ Ulg
qgc~bd~ {gqg ulcu bwupwu b` `g{ hdew~uqhg~ qb~g {lhig b` nbd~uqwnuhbd hdew~uqx eqbppge hd 1??;
{lhnl h~ ulg 7ul
icqkg~u gjpibxjgdu pqbhegq$|n
Bulgq qgc~bd~ {gqg hdnqgc~g hd hdugqg~u qcug~ ax ABG wpuhi Db 1??; cde ulgd egnihdg$ Nwu hd W^
`ge qg~gqg qcug~ `qbj 7$17 ub 1$17 hd ulh~ pgqhbe) {lhnl abb~u W^ egjcde b` WM kbbe~) Bhi
pqhng~ qgcnlge lhkl cde pwu dgkcuhg hjpcnu bd fba jcqmgu) KA_ qgcnlge c qgnbqe ib{$
1??< ,Fwd(*1??8 ,Fwd(6
@qbj 1??< Fwd) wdgjpibxjgdu qb~g ax ?$1' jbdulix wpuhi Fwd 1??8 ,{hul bdix g|ngpuhbd b` Bnu
1??< cde Jcq 1??8) {lgqg hu qb~g ax ?$>'( `bq nbd~gnwuhg 3> jbdul~$ Ulg jchd qgc~bd `bq
~wnl h~ ulcu ulg bwupwu b` cii hdew~uqhg~ egnihdge ,g|ngpu @hdcdng cde Qgci g~ucug( hd 1??8 ax
3$1' hd Fwix cde nbd~uqwnuhbd~ bqegq hdnqgc~ge$
Bixjphn~ ci~b lgip hdnqgc~g pqbewnuhhux$
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5;
HDUGQG^U QCUG^ CDCIX^H^6
,@hk 3>(
1??1*1??5 ,Cpq(6
Ulg hdugqg~u qcug~ qgjchdge ~ucaig cu cqbwde 5$7*7$7' ewqhdk ulh~ plc~g$ Ulg jchd qgc~bd {c~
ulcu bwupwu~ b` ~gnubq {c~ qh~hdk ax cqbwde 7' cde ulgqg lc~ aggd bgq 3' kqb{ul hd {bqm`bqng
fba~ cddwciix) ^b ABG mgpu hdugqg~u dbd bicuhig cu cqbwde 7'$ Cdbulgq qgc~bd~ {gqg ulcu W^
`ge hdugqg~u qcug~ {gqg ci~b ib{) Bhi {c~ ~ucaig cu cqbwde 5? % c acqqgi cde KA_ {c~ ~ucaig cu
cqbwde 3$0*3$< pgq W^E$
1??5 ,Jcx(* 1??0,Fwix(6
Bd jcx 1??5) hdugqg~u qcug~ qb~g ax ?$17') `wqulgq hd Fwdg ax ?$17' cde ulgd ckchd hd Cwkw~u
ax ?$17' ub qgcnl cu 5$;7' cde ulh~ qcug {c~ jchduchdge wpuhi Fwix 1??7$ Ulg jchd qgc~bd~
{gqg ~uqbdk KE_ kqb{ul hd 1??7 ,S1 ub S5( cde 7$7' kqb{ul hd ~gnubq bwupwu~ cde N_H ~ucquge
qh~hdk$ Qh~g hd bhi pqhng~ cde W^ @ge qcug~ hdnqgc~g {gqg ci~b ulg qgc~bd b` ulg~g hdugqci qh~g~$
Ulg qcug~ {gqg ~ihkluix qgewnge ub 5$7' hd Cwk 1??7 cde nbduhdwge ub Fwix 1??0$ Ulg qgc~bd
{c~ lhklgq KE_ kqb{ul~ cde egnihdg hd KA_ ckchd~u W^E$
1??0 ,Cwk(*1?? 1??1
FCD @GA JCQ C_Q JCX FWD FWIX CWK ^G_U BNU DBP EGN
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5 b` 1??; cde
qh~g hd bwupwu b` ~gnubq~ ax 0$1' `qbj ic~u xgcq) nbwpige {hul qh~hdk N_H) KA_ {c~ ~uqgdkulgdge
ckchd~u W^E cde bhi pqhng~ {gqg qh~hdk ~lcqpix$
Lb{ggq) ulg ~wa~gswgdu ~gqhg~ b` egnihdg {c~ ewg ub egnihdg hd ~gnubq bwupwu~ cddwci kqb{ul
qcug ub >$0' `qbj 0$1' b` ic~u xgcq) egnihdg hd KE_ kqb{ul `qbj S3 1??< ub S3 b` 1??8) cde ib{
kqb{ul hd fba~$ KA_ {c~ ciqgcex cu lhklg~u qcug ckchd~u W^E cde ulgqg {c~ ulg agkkhdk b`
`hdcdnhci nqh~h~) acdm ~ubp~ igdehdk ub gcnl bulgq cde hdugqacdm qcug~ {gqg lhkl$
1??< ,Bnu( *1??8 ,Jcq(6
C~ ~bbd c~ ulg kibaci qgng~~hbd aqbmg bwu) ABG qgewnge hdugqg~u qcug~ ub 5$7' hd Bnu) `biib{ge
ax 3$7' qgewnuhbd ub >' hd Db cde `wqulgq 3' egnihdg ub qgcnl cu 1' hd Egn 1?? jbdul~ ax ?$7' ub qgcnl cu qgnbqe ib{ b`
?$7' hd Jcqnl 1??8$ Ulg qgc~bd~ `bq egnihdg {gqg dgkcuhg KE_ kqb{ul hd S3 cde S1 b` 1??8)
`biib{ge ax lhkl qh~g hd N_H) egnihdg hd bhi pqhng~ cde lh~ubqhn ib{ iggi b` KA_ ckchd~u W^E$ Icqkg
nwu~ ax W^ @ge ci~b {gqg ~bihe qgc~bd~$ Bwupwu~ b` ~gnubq~ {gqg qgewnge ax 3$7' cde fba {gqg
qgewnge ax 3$;7'$|nh
1??8 ,Cpq(*1?316
^hdng Cpqhi 1??8 uhii ecug) qcug~ lcg aggd wdnlcdkge cu ?$7'$ Ulg jchd qgc~bd~ {gqg ulcu
gnbdbjx {c~ qgnbgqhdk `qbj qgng~~hbd cde KE_ kqb{ul~ ckchd agncjg pb~huhg c`ugq pb~hdk
dgkcuhg kqb{ul~ hd pc~u `g{ swcqugq~ {hul N_H cde __H jbhdk hd agu{ggd ?$1*?$;' cde ?$3*
?$8' qg~pgnuhgix$ KA_ lc~ aggd ~ucaig cu cqbwde 3$7*3$0 %$
Eg~phug b` egnihdg hd jcdw`cnuwqhdk ~gnubq cu uhjg~) ABG h~ nbjjhuuge ub jchduchd hu~ hdugqg~u
qcug b` ?$7' cde h~ lbpg`wi ulcu gnbdbjx {hii ~bbd qghg cde nbjpigugix bgqnbjg qgng~~hbd)
ulgqgax hu h~ pqbhehdk lwkg ~wj~ ub ulg~g ~gnubq~ hd ugqj~ b` SG `qbj uhjg ub uhjg$|n
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58
G\NLCDKG QCUG^ CDCIX^H^6
,@hk 35(
1??> ,Cwk 11(* 1??5,1b @ga(6
Ulg KA_"W^E qcug `qbj ulh~ pgqhbe hdnqgc~ge `qbj ulg ib{ b` 3$7;?> hd Cwk 11) 1??> ub lhkl b`
3$835? ?d 1? @ga 1??5$ Ulg qgc~bd~ `bq ~wnl c qh~g {gqg egnihdg hd kqb{ul `qbj ?$;' hd S31??5 ub ?' hd S>$ N_H cde __H {gqg jbegqcug cde hdugqg~u qcug~ {gqg hdnqgc~ge ax ?$7' cde
g|pbqu~ ci~b qb~g) jcmhdk KA_ ~uqbdk cde bwupwu~ b` ~gnubq~ qb~g ax cqbwde 7'$
1??5 ,@ga( 1??7 ,Cpq 11(6
KA_"W^E qgjchd ~ucaig hd ulh~ plc~g) qgkh~ugqhdk lhkl b` 3$87?; hd 3?ul
Egn 1??5) cde ib{ b`
3$;0 b` 1??7$ N_H {c~ bd cgqckg cu ?$7' kqb{ul) __H {c~ ihuuig ib{
awu ~ucaig) hdugqg~u qcug~ qgjchd wdnlcdkge cde bwupwu~ b` ~gnubq kqg{ jbegqcugix cu 5'$
0 Jcx 1??7 ?1 Egn 1??76
KA_"W^E {gqg egnihdge `qbj lhkl b` 3$83;1 bd 18ul
Cpqhi 1??7 ub ib{ b` 3$;?5; hd 1de
Egn
1??7$ Ulg qgc~bd~ `bq egnihdg {gqg ulcu hdew~uqhci bwupwu `gii `qbj Cpqhi ub Egn hdniwehdk lhkl b`
*3$5' hd Db cde Egn$ KE_ swcqugqix kqb{ul~ {gqg egnihdge hd 1??0 S3 ub S>$ Hjpbqu~ kqg{
lgchix {lgqg c~ g|pbqu~ {gqg eb{d cde fba nwu~ hd pqbewnuhbd ~gnubq$
?
?$7
3
3$7
1
1$7
?
1?????
5?????
0?????
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7/30/2019 Pestel Analysis of UK
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7?
35 Cpq 1??0* 33 Db 1??;6
KA_"W^E qb~g ~lcqpix `qbj ib{ b` 3$;158 bd ;ul
Cpq 1??0 ub lhkl b` 1$337< hd Db 33) 1??;$
Ulg hdnqgc~g {c~ ewg ub lhkl KE_ kqb{ul~ `qbj 1??0 S5 ub 1??; S>$ Hjpbqu~ {gqg egnihdge
jbqg ulcd g|pbqu~) hdugqg~u qcug~ {gqg ~lcqpix hdnqgc~ge cde wp{cqe uqgde~ hd N_H cde __H$
^gnubqci bwupwu~ hdnqgc~ge ax 3?'$
Db 1??;* 3< Fwix 1??7?1 bd Fcd 1>) 1??8$ Ulg
qgc~bd~ hdniweg nbd~gnwuhg dgkcuhg kqb{ul~ hd KE_ ~hdng pc~u 7 swcqugq~$ ^gnubq bwupwu
egnihdge) hdugqg~u qcug~ {gqg ~lcqpix qgewnge) ~lcqp qgewnuhbd hd g|pbqu~ c~ {gii c~ hjpbqu~) N_H
cde __H egnihdge c~ubdh~lhdkix$
3> Jcq 1??8* ; Cwk 1??86
KA_"W^E hdnqgc~ge ~lcqpix `qbj ib{ b` 3$>075 bd ub lhkl b` 3$;?5? b` ; Cwk 1??8$ Ulg qgc~bd
`bq ~wnl c qh~g {c~ qh~g hd KE_ kqb{ul~ hd S> cde S5 b` 1??8$ N_H cde __H kqg{ jbegqcugix)
hdugqg~u qcug~ {gqg qgewnge ub lh~ubqhn ib{~) uqceg acicdng {c~ jbegqcug$
1? Db 1??8* 13 Jcx 1?3?6
KA_"W^E egnihdge `qbj lhkl b` 3$0 Cwk 1?3?6
KA_"W^E qh~g `qbj ib{ b` 3$5115 bd 5 Fwdg ub lhkl b` 3$7885 bd Cwk 3>) 1?3?$ Ulg qgc~bd~ `bq~wnl c qh~g {c~ qh~g hd KE_ kqb{ul) hdew~uqhci pqbewnuhbd {c~ lhklix hdnqgc~ge) qguchi ~cig~
~ucahihvg) N_H cde __H {gqg ihuuig hdnqgc~ge) hdugqg~u qcug~ qgjchd wdnlcdkge cde wdgjpibxjgdu
~ucahihvge$
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73
>3~u
Egn 1?3? 0ul
Jcx 1?336
KA_"W^E cppqgnhcuge `qbj ib{ b` 3$7>55 bd Egn >3 ub lhkl b` 3$0;57 bd 18 Cpqhi) 1?33$ Ulg
qgc~bd `bq ulh~ qh~g {c~ KE_ kqb{ul~ hd S3 cde S> b` 1?33$ Qguchi ~cig~ {gqg hdnqgc~ge)
hdew~uqhci pqbewnuhbd {c~ c~ubdh~lhdkix lhkl) N_H qb~g ~lcqpix cde g|pbqu~ {gqg hdnqgc~ge$
10 Cwk 1?33* ; Bnu 1?336
KA_"W^E egnihdge `qbj ulg lhkl b` 3$07;? bd 10 Cwk 1?33 ub ib{ b` 3$71;3 bd ; Bnu 1?33$ Ulg
qgc~bd~ `bq ~wnl jc~~hg egnihdg {c~ ulcu eb{d{cqe uqgde hd KE_ kqb{ul~) qguchi ~cig~
egnqgc~ge) hdew~uqhci pqbewnuhbd {c~ eb{d) qh~g hd hjpbqu~ cde lhkl uqceg eg`hnhu ci~b
nbduqhawuge ub ulh~ eb{d~{hdk$
5 Jcx 1?31 3 Fwdg 1?316
KA_"W^E egnihdge `qbj lhkl b` 3$0>?? ub ib{ b` 3$7100 bd 3 Fwdg 1?31$ Ulg qgc~bd~ {gqg ulcu
KE_ kqb{ul egnihdge hd S3 b` 1?31$ Qguchi ~cig~ {gqg lgchix eb{d) hdew~uqhci pqbewnuhbd {c~
lgchix egnihdge) N_H cde __H abul egnihdge) g|pbqu~ `cii lhkl cde uqceg eg`hnhu {hegdge$
&li:gd&ki:pm&phe:ai&~qnhe:CEKGG^hC3E*
J_@lxRch3LmDSEVeLflNsDE[[h{_hWbll8M5~[0HlHkQh\;F1JaDKG~C3HcEUNcjaRRnf@G3Pb`|fQv@CcMeSi|h|
Aiwg abbm 1?33i||luup6""{{{$kbbkig$nbj$pm"wqi2~c:u&qnu:f&s:wm-jcdw`cnuwqhdk-1?33&~bwqng:{ga&ne:3&nce:qfc&ge:?NA?
S@fCC&wqi:luup'>C'1@'1@{{{$aan$nb$wm'1@dg{~'1@aw~hdg~~*
35;503RsSi||h
Aiwg abbm 1?33i||hh
luup6""uwubq1w$dgu"gnbdbjhn~"pqg~gducuhbd~"wmab`p1??0"eg`cwiu$lujii||hhh
Aiwg abbm 1?33i||h
Aiwg abbm 1?33i||
luup6""wm$qgwugq~$nbj"cquhnig"1?31"?7"37"wm*kbbe~*uqceg*eg`hnhu*heWMAQG
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i|||hhAiwg abbm 1?33
i|||hhhAiwg abbm 1?33
i|||h|luup6""dg{~$aan$nb$wm"1"lh"aw~hdg~~"5;8;538$~uj
|nAiwg abbm 1?33
|nhluup6""{{{$aan$nb$wm"dg{~"aw~hdg~~*3