peste 79% dintre romani pot simti aroma unei amintiri intr-o fotografie

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Brands2Life Romania

The research for Brands2Life was carried out between :27 / 01 / 2010 and 02 / 01 / 2010Sample: 502 Adults


Question One Thinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?

AbsoluteBase %Respondents

Base

Q1

Yes

Not sure

No

502100.0%

39979.5%

5611.2%

479.4%


Question One Thinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?

0 10 20 30 40 50 60 70 80

9%

11%

80%

Yes

Not sure

No


Question One Cross Tabulation With GenderThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?

AbsoluteBreak %Respondents Base

Base

Gender

Male Female

Q1

Yes

Not sure

No

502 207 295

39979.5%

16780.7%

23278.6%

5611.2%

178.2%

3913.2%

479.4%

2311.1%

248.1%


Question One Cross Tabulation With GenderThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?

0 10 20 30 40 50 60 70 80 90

Male

Female

8%

13%

79%

11%

8%

81%

Yes

Not sure

No


Question One Cross Tabulation With AgeThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?


Base

Age

16-24 25-34 35-44 45-54 55-64 65+

Q1

Yes

Not sure

No

502 170 177 85 42 21 7

39979.5%

13881.2%

14280.2%

6981.2%

3481.0%

1466.7%

228.6%

5611.2%

148.2%

2011.3%

78.2%

716.7%

419.0%

457.1%

479.4%

1810.6%

158.5%

910.6%

12.4%

314.3%

114.3%


Question One Cross Tabulation With AgeThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?

0 10 20 30 40 50 60 70 80 90

16-24

25-34

35-44

45-54

55-64

65+14%

57%

29%

14%

19%

67%

2%

17%

81%

11%

8%

81%

9%

11%

80%

11%

8%

81%

Yes

Not sure

No


Question One Cross Tabulation With RegionThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?


Base

Region - Romania

Regiunea deDezvoltare...

Regiunea dedezvoltare...

Regiunea deDezvoltare...

RegiuneaCentru

RegiuneaSud-Est

Regiunea S-ud Muntenia

Regiunea B-ucureti-Ilfov

Regiunea S-ud Vest Ol...

Q1

Yes

Not sure

No

502 72 44 39 54 103 39 118 33

39979.5%

5880.6%

3477.3%

3589.7%

4379.6%

7673.8%

3179.5%

9580.5%

2781.8%

5611.2%

912.5%

49.1%

25.1%

47.4%

1716.5%

37.7%

1411.9%

39.1%

479.4%

56.9%

613.6%

25.1%

713.0%

109.7%

512.8%

97.6%

39.1%


Question One Cross Tabulation With RegionThinking about photographs, do you ever look at a picture and remember a scent or smell from where it was taken?

0

20

40

60

80

100

Region - Romania

Yes

Not sure

No


Question TwoWould you take a picture of something so you can remember the way it smells?


Base

Q2

Yes

No

Not sure

502100.0%

34368.3%

9819.5%

6112.2%


Question TwoWould you take a picture of something so you can remember the way it smells?

0 10 20 30 40 50 60 70

12%

20%

68%

Yes

No

Not sure


Question Two Cross Tabulation With GenderWould you take a picture of something so you can remember the way it smells?


Base

Gender

Male Female

Q2

Yes

No

Not sure

502 207 295

34368.3%

13364.3%

21071.2%

9819.5%

5024.2%

4816.3%

6112.2%

2411.6%

3712.5%


Question Two Cross Tabulation With GenderWould you take a picture of something so you can remember the way it smells?

0 10 20 30 40 50 60 70 80

Male

Female

13%

16%

71%

12%

24%

64%

Yes

No

Not sure


Question Two Cross Tabulation With AgeWould you take a picture of something so you can remember the way it smells?


Base

Age

16-24 25-34 35-44 45-54 55-64 65+

Q2

Yes

No

Not sure

502 170 177 85 42 21 7

34368.3%

11165.3%

12369.5%

6677.6%

3071.4%

1047.6%

342.9%

9819.5%

4023.5%

3218.1%

1315.3%

819.0%

523.8%

--

6112.2%

1911.2%

2212.4%

67.1%

49.5%

628.6%

457.1%


Question Two Cross Tabulation With AgeWould you take a picture of something so you can remember the way it smells?

0 10 20 30 40 50 60 70 80

16-24

25-34

35-44

45-54

55-64

65+57%

0%

43%

29%

24%

48%

10%

19%

71%

7%

15%

78%

12%

18%

70%

11%

24%

65%

Yes

No

Not sure


Question Two Cross Tabulation With RegionWould you take a picture of something so you can remember the way it smells?


Base

Region - Romania

Regiuneade Dezv...

Regiuneade dezv...

Regiuneade Dezv...

RegiuneaCentru

RegiuneaSud-Est

RegiuneaSud Mun...

RegiuneaBucureti-...

RegiuneaSud Ves...

Q2

Yes

No

Not sure

502 72 44 39 54 103 39 118 33

34368.3%

5475.0%

3681.8%

2666.7%

4175.9%

6866.0%

2359.0%

7563.6%

2060.6%

9819.5%

1115.3%

511.4%

1025.6%

59.3%

2322.3%

1230.8%

2823.7%

412.1%

6112.2%

79.7%

36.8%

37.7%

814.8%

1211.7%

410.3%

1512.7%

927.3%


Question Two Cross Tabulation With RegionWould you take a picture of something so you can remember the way it smells?

0

20

40

60

80

100

Region - Romania

Yes

No

Not sure


Question ThreeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:


Base

Q3

Mulled w ine / red wine and pine trees -> Skiing holiday or familyChristmas

Freshly cut grass -> Childhood sports days, playing football /sports outdoors

Burning wood / campfire -> School camp or camping holiday

Candyfloss-> Fairground / Carnival

Sunscreen-> Beach holiday, the beach

Farmyard smell -> Time spent on a farm / in the countryside

Spices and warm fruit -> Markets, exotic holiday

Baby talc / talcum powder -> New born baby

Leather car seats -> Road trips / travelling to and from holiday

Pipe tobacco / spearmint-> Grandfather

Hot tarmac -> Holidays - stepping off plane / arriving atdestination

None of the above

502100.0%

36272.1%

35169.9%

32564.7%

21041.8%

19538.8%

19338.4%

14729.3%

13426.7%

8116.1%

5511.0%

367.2%

91.8%


Question ThreeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:

0 10 20 30 40 50 60 70 80

2%

7%

11%

16%

27%

29%

38%

39%

42%

65%

70%

72%

Mulled wine / red wine and pine trees -> Skiing holiday or family Christmas

Freshly cut grass -> Childhood sports days, playing football / sports outdoors






Baby talc / talcum powder -> Newborn baby



Hot tarmac -> Holidays - stepping off plane / arriving at destination

None of the above


Question Three Cross Tabulation With GenderFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:


Base

Gender

Male Female

Q3

Mulled wine / red wine and pine trees -> Skiing holiday orfamily Christmas

Freshly cut grass -> Childhood sports days, playing football/ sports outdoors

Burning wood / campfire -> School camp or campingholiday



Farmyard smell -> Time spent on a farm / in thecountryside



Leather car seats -> Road trips / travelling to and fromholiday



None of the above

502 207 295

36272.1%

15373.9%

20970.8%

35169.9%

15574.9%

19666.4%

32564.7%

15072.5%

17559.3%

21041.8%

6430.9%

14649.5%

19538.8%

6330.4%

13244.7%

19338.4%

9144.0%

10234.6%

14729.3%

6933.3%

7826.4%

13426.7%

3918.8%

9532.2%

8116.1%

3918.8%

4214.2%

5511.0%

2512.1%

3010.2%

367.2%

199.2%

175.8%

91.8%

41.9%

51.7%


Question Three Cross Tabulation With GenderFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:

0 10 20 30 40 50 60 70 80

Male

Female

2%6%10%14%32%26%35%45%50%59%66%71%

2%9%

12%19%

19%33%44%

30%31%

73%75%

74%












None of the above


Question Three Cross Tabulation With AgeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:


Base

Age

16-24 25-34 35-44 45-54 55-64 65+

Q3

Mulled w ine / red w ine and pine trees -> Skiing holidayor family Christmas

Freshly cut grass -> Childhood sports days, playingfootball / sports outdoors

Burning wood / campfire -> School camp or campingholiday



Farmyard smell -> Time spent on a farm / in thecountryside



Leather car seats -> Road trips / travelling to and fromholiday



None of the above

502 170 177 85 42 21 7

36272.1%

12372.4%

13274.6%

5969.4%

3173.8%

1571.4%

228.6%

35169.9%

10561.8%

12268.9%

6677.6%

3788.1%

2095.2%

114.3%

32564.7%

11467.1%

10559.3%

5362.4%

3481.0%

1676.2%

342.9%

21041.8%

8047.1%

7341.2%

3440.0%

1535.7%

628.6%

228.6%

19538.8%

6940.6%

7642.9%

3136.5%

1433.3%

314.3%

228.6%

19338.4%

6035.3%

7341.2%

3338.8%

1740.5%

942.9%

114.3%

14729.3%

4526.5%

4626.0%

2731.8%

1535.7%

1361.9%

114.3%

13426.7%

3017.6%

5028.2%

3338.8%

1331.0%

733.3%

114.3%

8116.1%

2112.4%

3117.5%

1821.2%

819.0%

29.5%

114.3%

5511.0%

158.8%

158.5%

1011.8%

716.7%

733.3%

114.3%

367.2%

116.5%

147.9%

78.2%

24.8%

29.5%

--

91.8%

42.4%

--

11.2%

--

--

457.1%


Question Three Cross Tabulation With AgeFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:

0 20 40 60 80 100

16-24

25-34

35-44

45-54

55-64

65+57%0%14%14%14%14%14%29%29%43%14%29%0%10%33%10%33%62%43%14%29%76%95%71%0%5%17%19%31%36%41%33%36%81%88%74%1%8%12%21%39%32%39%37%40%62%78%69%0%8%9%18%28%26%41%43%41%59%69%75%2%7%9%12%18%27%35%41%47%67%62%72%












None of the above


Question Three Cross Tabulation With RegionFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:


Base

Region - Romania

Regiuneade Dez...

Regiuneade dez...

Regiuneade Dez...

RegiuneaCentru

RegiuneaSud-Est

RegiuneaSud Mu...

RegiuneaBucuret...

RegiuneaSud Ve...

Q3

Mulled w ine / red w ine and pine trees ->Skiing holiday or family Christmas

Freshly cut grass -> Childhood sports days,playing football / sports outdoors

Burning wood / campfire -> School camp orcamping holiday



Farmyard smell -> Time spent on a farm / inthe countryside

Spices and warm fruit -> Markets, exoticholiday

Baby talc / talcum pow der -> Newborn baby

Leather car seats -> Road trips / travelling toand from holiday


Hot tarmac -> Holidays - stepping off plane /arriving at destination

None of the above

502 72 44 39 54 103 39 118 33

36272.1%

5981.9%

2965.9%

3179.5%

3768.5%

7572.8%

2974.4%

8269.5%

2060.6%

35169.9%

5069.4%

2863.6%

3384.6%

4481.5%

7068.0%

2871.8%

7765.3%

2163.6%

32564.7%

4866.7%

2863.6%

2564.1%

4379.6%

6260.2%

2256.4%

7664.4%

2163.6%

21041.8%

3345.8%

1227.3%

1128.2%

1935.2%

4947.6%

1641.0%

5849.2%

1236.4%

19538.8%

2940.3%

2250.0%

2051.3%

1324.1%

3836.9%

1435.9%

4840.7%

1133.3%

19338.4%

2737.5%

1943.2%

1846.2%

2546.3%

3029.1%

1538.5%

4437.3%

1545.5%

14729.3%

2534.7%

1431.8%

1230.8%

1120.4%

4038.8%

820.5%

2521.2%

1236.4%

13426.7%

1926.4%

920.5%

1743.6%

1120.4%

2120.4%

1538.5%

3328.0%

927.3%

8116.1%

1419.4%

715.9%

410.3%

59.3%

2120.4%

512.8%

1613.6%

927.3%

5511.0%

68.3%

511.4%

410.3%

59.3%

1413.6%

512.8%

1311.0%

39.1%

367.2%

56.9%

24.5%

37.7%

713.0%

87.8%

12.6%

86.8%

26.1%

91.8%

--

12.3%

--

--

11.0%

12.6%

32.5%

39.1%


Question Three Cross Tabulation With RegionFrom the list below, tick up to five scents that are most likely to remind you of the associated memory:

0

20

40

60

80

100

Region - Romania












None of the above

peste 79% dintre romani pot simti aroma unei amintiri intr-o fotografie

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