peru business
TRANSCRIPT
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Peruvian Culture
Business English
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GENERAL INFORMATIÓN
• Peru is located in South America• !as coast "ith access to the Paci#c Ocean$ in the Andes mountains a
Ama%on &ungle 'alle(•
The Peru'ian )o)ulation$ estimated at *+, million• This mi-ture o. cultural traditions has resulted in a "ide di'ersit( o. e
in #elds such as art$ cuisine$ literature$ and music• The main s)o/en language is S)anish$ although a signi#cant num0er
Peru'ians s)ea/ 1uechua
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!ISTOR2
• The ca)ital o. Per3 is Lima 4*567$ 0ut thereis anoher im)ortant countries li/e 8usco$
Are9ui)a$ 8a&amarca$ I9uitos$ etc
• The )resident o. Per3 is Ollanta !umala$"ho is a retired militar and Peru'ian)olitician$ until :ul( ,;th
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The most recogni%ed )eo)le are<
• Mario =argas Llosa$ a no0el o. literature
•
Mario Testino a .ashion )hotogra)her "ho li'e inLondon
• :uan >iego Flores$ the l(rical tenor$ indicated 0(Pa'arotti as his successor
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IN>?STR2
• Peru is rich in natural resources$ some o. "hichare the oil$ gas and mining areas o. gold$ sil'er$co))er %inc$ .or their e-)loitation
• @e ha'e the largest gold mine in South Americaand the second largest "orld"ide< 2anacocha
• A ma&or natural gas site e-ists in 8amisea
G
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• The main s)o/en language is S)anish$although a signi#cant num0er o. Peru'ianss)ea/ 1uechua Although man( 0usiness)eo)le understand English
• The greatest threat to .oreign tra'elers inPeru is not terrorism or earth9ua/es< itsaltitude sic/ness Be a"are that Peru'ian.ol/ remedies .or the sic/ness usuall(contain coca lea'es$ "hich are che"ed 0(man( Amerindians
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B?SINESS TIPS
• Punctualit( is 0ecoming more im)ortant in )ri'ate and )u0lic sectorsdont 0e insulted i. (our )eru'ian contact is late
• Ma/e a))ointments a0out t"o "ee/s in ad'ance• A))ointments should 0e scheduled in the morning and ma( in'ol'
in'itation• The "or/ "ee/ is rather long in Peru$ since 0usinesses are o.ten o)en
"ee/• Man( Peru'ians go on 'acation 0et"een :anuar( and March$ as "
"ee/s 0e.ore and a.ter 8hristmas and Easter
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B?SINESS TIPS
• Include a 'ariet( o. materials in (our )resentations 4gra)hics in )rintedinteracti'e demonstrations7
•
I. (ou )lan to in'ite (our )ros)ects to dinner or lunch during the negotthe /e( )artici)ants A.ter the deal is com)leted$ in'ite e'er(one "ho "the )ro&ect
• 2ou ma( 0e recei'ed "ith e-ce)tional "armth$ since Peru'ians are o)ein'estment • A'oid ma/ing remar/s
Peru'ian go'ernment$
relations "ith neigh0ocountries
• Peru'ians 'alue )ersorelationshi)s and relatan indi'idual 0usiness than to a cor)oration
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• E-)ect less )hone and email contact and more .aceto.ace communicPeru'ians are generall( more com.orta0le discussing 0usiness in meetthe )hone or email
• I "ill get 0ac/ to (ou usuall( means no$ In Peru$ )eo)le usuall( a'odirect ans"er o. no
• The com)anies dont al"a(s acce)t the lo"est )rice or 0est ser'ice )rthere are other .actors that ha'e 0uilt "ith mem0ers o. the 0usiness
8on'ersation Ti)s
• Its considered a))ro)riate to ta
.amil( and children "hen gettingeach other• >iscussing local traditions and c• Tal/ing a0out the sights (ou'e s
such as MachuPicchu• Food and restaurants in the )art
(ou are 'isiting
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B?SINESS ENTERTAINING
• Entertain at )restigious restaurants$ and include s)ouses in thein'itations i. it "ill 0e a dinner
• Most dinner in'itations "ill 0e .or
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Greetings• Men and "omen sha/e hands 0oth in
greeting and in )arting• Once a .riendshi) has 0een
esta0lished men ma( greet eachother "ith a hug$ and "omen ma(Jiss one another on the chee/
TitlesKForms o. address• Titles are 'er( im)ortant in Peru
Address a )erson directl( 0( using
his or her title$ such as Pro.esoror>octor$ and last name or surname
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T!ANJS