PERSUASIVE TECHNIQUES

What is persuasion?

A means of convincing people:

to buy a certain productto believe something or act in a certain way

to agree with a point of view

Common persuasive techniques often

used in advertising Bandwagon Testimonial Emotional Appeal Plain Folks Snob Appeal Slogan

BandwagonYou are urged to do

or believe something because

everyone else does.

Bandwagon

“Everybody’s doing it!”

TestimonialFamous people

endorse a product or idea.

Testimonial

Emotional Appeal

Words or images that appeal to the

audience's emotions are used. The appeal may be to emotions

such as fear.

Emotional Appeal

.

Plain FolksOrdinary people sell a

message. You are to believe that because these people are like

you, they can be trusted.

Plain Folks

Snob AppealA play on our desire for

fancy things and the "good life". Jewelry,

expensive cars, perfumes, designer

clothing and accessories are often marketed using snob

appeal..

Snob Appeal

SloganA catchy phrase or

statement often used to sell a service or a

product.

Slogan.