persuasive communication- how to?
DESCRIPTION
Communication is important. But the communication being persuasive is much more important. A a management graduate it becomes important for every student to understand how to persuade the customers. Here are some simple ways!!TRANSCRIPT
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PERSUASIVE COMMUNICATION
By:
Deepika.R
Kamala.S
Anand.K
Annapoorani.T
Abinaya.S
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INTRODUCTIONA way of convincing people
To buy a certain product.To believe something or to act a certain way.
To agree with a point of view.Get what you want.
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WHY SHOULD YOU LEARN PERSUASION?
Achieving your goals.Understand the process
around you.Defend yourself.Expose errors in many
common assumptions.
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HOW TO PERSUADE?
http://www.youtube.com/watch?v=p_5jv4kRPI0
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TALK FAST
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MASTER THE BODY LANGUAGE
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GET TO KNOW THE AUDIENCE
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TIMING IS EVERYTHING
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BE PERSISTENT
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EXAMPLESA waiter at the restaurant asks, "Is there
anything else I can get you?"A stranger at a party glances half a second
too long.A telemarketer starts a pitch on the phone.
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THINK SMART!
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HOW PEOPLE SEE PERSUASION!“Persuaders convince us to do things we
really don’t want to do.”“Overwhelm us with so many arguments”“They force us to give in.”
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WHAT IT REALLY IS!People persuade themselves to change
attitudes or behavior.Communicators provide the arguments.
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DO’SKnow your audience.Get the audience’s attention.Tailor the message to the medium.Convey the benefits.
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DON’TSNever rely on a great argument.Never make a hard sales pitch.Never take an “all or nothing” stance.Don’t believe you have only one chance.
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SUMMARYWhat is persuasion?How important is it?How to persuade?Myths and realities!Do’s and Don’ts
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