persuasive cities for sustainable wellbeing @ mit media lab
TRANSCRIPT
@ags%
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 4
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 5
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 6
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 8
ATTITUDE
BEHAVIORENVIRONMENT
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 9
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
URBANENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 12
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
URBANENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
Self-Contained January1st Self-Driven
@ags%
h"p://levieva.blogspot.fi/2011/06/social-psychology.html
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 19
@ags%
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
SOCIAL INFLUENCE
Downward Upward
Injunctive Descriptive
Goal Gain
Goal Together
Participants Onlookers
@ags%
SociallyInfluencingSystems
(SIS)
SocialInfluence
InformationSystems
Social learning (SL)Social comparison (SC)
Normative influence (NI)
Social facilitation (SF)
Cooperation (CR)
Competition (CT)Recognition (RE)
Users
Interaction
Interfaces
Information
@ags%
Jogging: ︎
374 ︎Jogging: ︎
12 ︎Jogging: ︎
0 ︎
COMPUTER – MEDIATED (CME)
FACE–TO–FACE (FTF)
COMPUTER – HUMAN (CHU)
COMPUTER – MODERATED (CMO)
INTE
RPE
RSO
NAL
INFL
UEN
CE
Userbehavior
Usercontent
Dynamicdesign
Dynamiccontent
Persuasivedesign
Usually: ︎
82 ︎Usually: ︎
20 ︎
http://mcsmb.com/mobile-apps/
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 34
Thanks: Matthias Wunsch
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 35
Thanks: Chengzhen Dai and Felipe Lozano-Landinez
GREENLIGHT
JJJJ
JJJJ
JJJ
7AM
JJJJJJJ
LLL
LLL
LL
LL
GREENLIGHT
9AM
1J
3L
CROSSINGHARVARDBRIDGEMINUTES
50J
6L
CROSSINGHARVARDBRIDGECALORIESBURNED
1J
10L
CROSSINGHARVARDBRIDGECOST$
@ags%
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
INVOLVEMENT
ENGAGEMENT
PARTICIPATION
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 42
Thanks: Matthias Wunsch
1000
640
790
430
820
BikingTourney
14 organizations
239 employees
29,374 miles
CT (58%)Competition
PDPublic Display
RARankings
EN (26%)Engagement
SF (21%)Social
Facilitation
CR (58%)Cooperation
β = 0.61 *** (.44)
β = 0.24 ** (.08) β = 0.62 *** (.45)
β = 0.27 ** (.14)
β = 0.32 *** (.13)
β = 0.23 ** (.10)
β = 0.35 *** (.16)
β = 0.23 ** (.13)
Thanks: Ronald Martin
Christiana von Hippel
SedentaryBehavior
You used 10 gallons of water while washing your dishes
Your sister
only used 6 gallons of water
Liz Voller
WaterConserva>on
Ronald Martin
WorkSafety
Each Traffic Light will show team with highest points
Team with highest points at the end of the day ‘conquers’ the traffic light
Shin Bin Tan and Leo Brown
Phil Tinn
SURVEY AND DATA UPLOAD
CONFIRM COMMUTING MODE
UNIVERSITY-WIDE LIVE DISPLAYS
SOCIALLY INFLUENCING SYSTEM
competition among schools:modal split per schoolparticipation rate per school
Fernando Granados and Javier Leal
Commu>ng
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 55
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
URBANENVIRONMENT
(PHYSICAL / TECHNOLOGICAL)
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 56
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
Package Delivery Mode People Mover Mode
Persuasive Electric Vehicle (PEV)
Persuasive Electric Vehicle (PEV)
Hand-Free Shopping Experience
Persuasive Electric Vehicle (PEV)
1278 kgCO2 saved
Exterior
467Trips made
376Users / Tourists
Persuasive Electric Vehicle (PEV)
77%of previous riders actually pedaled
not pedaling
pedaling
Exterior Interior
53383Kcal burned
PEV 2: Persuasive Electric Vehicle (Autonomous People/Goods Mover)!
Thanks: Ronald Martin
@ags%
EcosystemofFutureCi>es
WorkshoponEmpoweringCi>es
[email protected] @ags%