persuasion keynote

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Post on 12-May-2015

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Page 1: Persuasion Keynote

PersuasionThe Art of Convincing

Page 2: Persuasion Keynote

What is Persuasion?

• Authors persuade their readers by influencing their opinions about a topic.

• You might encounter persuasion in advertisements, politics, letters and even in conversations with your parents. (“But everyone in my class has their own cell phone!”)

Page 3: Persuasion Keynote

Loaded Words

• Loaded words persuade audiences by adding powerful words to its text.

Page 4: Persuasion Keynote

Loaded Words

Take a look at this commercial. Write down all the loaded words you hear.

Page 5: Persuasion Keynote

Emotional Appeal

• Emotional Appeal persuades audiences by appealing to their feelings. Authors/Advertisers try to make you feel a certain way (angry, sad, happy, scared) in order to act.

Page 6: Persuasion Keynote

Emotional AppealHow does this commercial make you feel?

Page 7: Persuasion Keynote

Exaggeration

• Exaggeration persuades audiences by “stretching the truth”. Authors may make claims that are unbelievable (but often entertaining!)

Page 8: Persuasion Keynote

ExaggerationAre Mega m&m’s really that big?

Page 9: Persuasion Keynote

Bandwagon

• Bandwagon persuades by telling the audience “everyone is doing it” or “everyone has one.”

• Advertisers that use bandwagon want you to think you will be “cool” or “popular” if you buy and use their product.

Page 10: Persuasion Keynote

BandwagonALL the “cool” kids in this commercial are wearing

corduroy pants. You should too!

Page 11: Persuasion Keynote

Closure

• What are 4 persuasive techniques?

• Which technique do YOU think is most effective?