PERSPECTIVA AGENCY CAPABILITIES

about us• Perspectiva is a full service promotional marketing

agency founded in 1995, who has worked with renown advertisers throughout the U.S.• At Perspectiva, we are firm believers in experience

being the best teacher- We do not subscribe to the traditional

“agency-staffing” model- Staffers come to us with a minimum of 10 years

of agency and/or client side experience

- Senior staff• We understand the complexity of the dynamics, the

diversity and the essence of the U.S. marketplace • We have extensive experience working with a

variety of target demographics.

“We believe in close collaboration with our Clients. Our added value lies in our team’s creativity, ethics, professionalism, high standards and our compromise to find a common vision and make it work.”

a different view

• We are a forward-thinking promotional marketing agency with an entrepreneurial spirit that challenges perceptions and conventions. We push the boundaries of what is possible. In order to successfully achieve this, our agency embodies a diverse collection of talent, cultures and innovative ideas.•• Throughout the years, we have developed a

partnership with thinkers and doers that is hard to find and that impacts every aspect of our client’s business.

our thought process• There are six (6) key elements that Perspectiva believes are important for

the Agency to comprehend and which allows us to enhance our relationship with the Brand. These are as follows:

Values, positioning, and benefits. Build differentiation: Brand Charisma

Understand Your Product or Service

Assess Asset Inventory

Define Research

Assess Market Identify Benchmark Solutions

Define Success Measurements

1 2 3

4 5 6

Equity, content and creative

Industry intelligence, competitive and historical

Needs, behaviors and lifestyles Goals and objectives for solutions

Metrics and their values

Brand Charisma:“the ability of a brand to inspire and attract consumers with such passion that they aggressively seek the brand out.”

what we can accomplish

ACCOUNT STRATEGY

- Brand Strategy- Strategy Insight- Consumer Brand

Perception

PROMOTIONS- Concept Planning and

Development- Sweepstakes &

Fulfillment- Activation- Event Marketing &

Production

MEDIA SERVICES

- Planning- Research- Placement- Stewardship- Target Analysis

FIELD SERVICES- Event Coordination &

Staffing- Guerrilla Marketing- Mobile Tours- Trend Reporting- Influencer Programs

RETAIL

- Retail Promotions- Shopper Insight- Merchandising- In-Store Events- Sampling

RESEARCH- Secondary Research

Analysis- Cultural Insights- Focus Groups- Consumer Lifestyle Chats- Trend Reporting

• A wide range of capabilities to help you bring the plan to life!

about promotions• Perspectiva’s comprehensive understanding of the industry,

media and promotional marketing provides an advantage over the competition.• The Agency builds relationships and results - with our

Clients, our team, retailers, advertisers and consumers - that will boost everyone’s bottom line.• Perspectiva seeks to bring synergy and efficiency to all of

their Client’s market initiatives, working hand in hand with the advertiser and vendors to capitalize on these relationships.

Knowledge + Teamwork = Flawless Execution

about event marketing

The more connections and relationships you have, the easier it is to bring promotional ideas to life. That is why it is so important for us to have experts in the entertainment, sports and event marketing business that can facilitate negotiations with artists, record labels, Sport figures and entertainment properties that can increase the impact of a promotional program.

With these relationships, we can produce dynamic and exciting events for the community that turn into positive consumer experiences allowing the connection between brands, artists and audiences. Such connection allows for the introduction, positioning and/or increased awareness of the brand.

our networkWe have established a nationwide network of highly successful professionals with

marketing specialization throughout the U.S.

promotions expertsWe have successfully orchestrated promotions for P&G, 7-Eleven, Avon, Chivas Regal, Bimbo Bakeries USA, got milk? and many other Clients.

Youth Marketing Mobile Tours

POP Product SamplingEvent Marketing

Experiential Marketing

media services

media services• Strategic media planning based on client

marketing objectives and goals• Competitive intelligence• Segmentation and Audience Analysis• Negotiation and placement of all media

consumer and trade- Our systems ensure your dollars will work

the hardest at each stage of plan implementation

- Perspectiva has the relationships and experience to maximize your investment

- Delivery of strong media partnerships witch extend and enhance your advertising

• Monitoring of all advertising schedules• Added value negotiation and coordination

Assess impact of English language

media

Determine appropriate levels for in-language or

culturally relevant media

Incorporate ongoing

evaluation of integrated campaign

Fine-tune plans for changing

market conditions

TOTAL COMMUNICATION

PLANNING

media philosophy• We offer our Clients media plans and buys which include:

CREATIVITY MARKET INSIGHT SERVICE ACCOUNT-

ABILITY

• Recommendations not solely based on numbers, but because we think it is a good idea and that it will optimize the overall plan

• Essential for media planning and execution as well as the overall marketing plan; we offer rich market insights to ensure that we are reaching the right target at all times

• Senior-level involvement at all stages of planning and buying ensures innovation and efficiencies throughout the entire process

• We thoroughly measure our media delivery and provide detailed post analysis reporting to ensure objectives and KPIs are met

our approach to media

• Perspectiva’s media planning and buying process are tailored to meet each client’s needs and is driven by the delivermore™ platform

• The ultimate goal is to deliver the best results for the Client

Added Value

Win-Win

Opportunities

Grass Roots

Leverage

Market Knowledge

Relationships

Experience

delivermore™ platform• This platform is made up of three (3) key

drivers: 1. Consumer Insights2. Contact Novelty3. Value Creation

• Our process and discipline insures your dollars will work the hardest at each stage of your plan implementation. Moreover, the process fosters collaboration between clients and agency team. • The combination of the best people,

leading edge research and a disciplined methodology is what makes it a tangible platform for clients.

our past and present clients

THANK YOU!p lease v i s i t u s at perspect ivaagency.com for more in fo