Ashley Singer

• http://www.youtube.com/watch?v=mFhHRYJsjgI

• 1. Define and identify personification in advertising.

• 2. Understand the purpose and effectiveness of

personification in advertising.

• 3. Analyze the difference between the print advertisements

and commercials using personification.

Personification

Nonliving object

Human Characteristics

Example:

The angry clouds marched across the sky.

Feeling Action Emotion

Print Ads TV Commercials

• Human face to products

• Human qualities to Abstract ideas like death, hunger, or greed.

• Makes the ad relevant and interesting to viewers.

• Emotional connection to people.

• Relate to us by connecting to a target audience.

• Create a memorable image in our minds.

• Personification needs to make sense

• Relate and connect to readers/viewers

• Effectiveness of advertisement depends on the personification?

Effectiveness of Personification in Media…..

• http://www.youtube.com/watch?v=uXQKM7gxxo8

• Think about:

• Who is the Target audience?

• Do you think the personification used is effective in selling their product?

• Do you think the personification is relatable?

http://www.youtube.com/watch?v=0yyoncZTnGU&feature=BFa&l

ist=PLA530F88DD8A1E962

http://www.youtube.com/watch?v=49WjrRJ_DLw Weight

Watchers

http://www.youtube.com/watch?v=AYTkn1w8HUI Salt

http://www.youtube.com/watch?v=pvHj0vovQHI Jimmy Dean

Difference between Print ads & Commercials?

Commercials: audio/speech

action

Human or object with human body parts

Print ads: still visual image

object with human body parts

limited text

http://naldzgraphics.net/inspirations/30-creative-personification-

ads-in-advertising/ images

http://ihaveanidea.org/articles/2007/09/23/an-inconvenient-

truth-for-copywriters-how-to-write-headlines-and-why-your-

career-depends-on-it/#.T5GDrJZDrgE.email purposes

http://www.trendhunter.com/slideshow/personified-products