Personas! They Make Everyone Happy

Download Personas! They Make Everyone Happy

Post on 12-May-2015

1.230 views

Category:

Design

0 download

Embed Size (px)

DESCRIPTION

Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

TRANSCRIPT

<ul><li>1.Personas! They make everyone happy.</li></ul> <p>2. What is a persona? 3. A persona is: A specific and vivid personification of one of your users.</p> <ul><li>It is not: </li></ul> <ul><li><ul><li>Market research </li></ul></li></ul> <ul><li><ul><li>Generalized information </li></ul></li></ul> <ul><li><ul><li>A real person </li></ul></li></ul> <p>4. Why should we do them? </p> <ul><li>Build consensus on the team </li></ul> <ul><li>Create empathy </li></ul> <ul><li>Reality check during design and development </li></ul> <p>5. What do they look like? 6. 7. 8. 9. 10. Discussion </p>