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Personas! they make everyone happy. Personas! They make everyone happy.

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Quick overview of personas. Presented as part of a panel discussion at MkeUX 2/21/2011.

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Page 1: Personas! They Make Everyone Happy

Personas! they make everyone happy.

Personas!They make everyone happy.

Page 2: Personas! They Make Everyone Happy

Personas! they make everyone happy.

What is a persona?

Page 3: Personas! They Make Everyone Happy

Personas! they make everyone happy.

A specific and vivid personification of one of your users.

It is not:

• Market research• Generalized information• A real person

A persona is:

Page 4: Personas! They Make Everyone Happy

Personas! they make everyone happy.

Why should we do them?

• Build consensus on the team• Create empathy• Reality check during design and development

Page 5: Personas! They Make Everyone Happy

Personas! they make everyone happy.

What do they look like?

Page 6: Personas! They Make Everyone Happy
Page 7: Personas! They Make Everyone Happy
Page 8: Personas! They Make Everyone Happy
Page 9: Personas! They Make Everyone Happy
Page 10: Personas! They Make Everyone Happy

Personas! they make everyone happy.

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