1. The 8. International Conference on Advances in Mobile Computing & Multimedia (MoMM 2010) 8.-10. November 2010 Paris, France

2. } The need for personalization } IPTV Architectures in NGN NGN integrated IPTV IMS based IPTV } Converged NGN based IPTV } Personalization in IPTV } ngnlab.eu implementation 8.-10. November 2010Sebastian Schumann / MoMM 2010 2 3. } Broadcasting television (TV) channels is where it all started } Tele text added in the late 70s Text information on TV screen TV Guide } TV sets got extended by set-top-boxes (STB) In the beginning only signal conversion Later on access to premium/pay TV } Video recorder and DVD player/recorder enabled off-broadcasting content 8.-10. November 2010Sebastian Schumann / MoMM 2010 3 4. } Digital TV and evolution in TV sets and STBs enhanced the experience of television Extended TV guide Recording w/o medium (video cassette, DVD) Time shift "Trick mode" (pause TV, play back, chase play) Video on Demand (VoD) like services } "Integrated back channel" from viewer /STB/ to broadcaster provided by IPTV Real video on demand Recording from the internet Interactive services, applications 8.-10. November 2010Sebastian Schumann / MoMM 2010 4 5. } P.: "to make personal or individual" (m-w.com) } "P. involves using technology to accommodate the differences between individuals." (wikipedia.com) } Problem: Television nowadays is not personalized No integration of personalized services No Web 2.0 integration General: No integration in systems that distinguish between users and not only customers 8.-10. November 2010Sebastian Schumann / MoMM 2010 5 6. } Personalization requires from the system a full understanding of the users services and content } It can be achieved only if the system can identify its users } User interface presentation, services and their behavior, content recommendation, search and content presentation has to be adapted 8.-10. November 2010Sebastian Schumann / MoMM 2010 6 7. } TISPAN IPTV services in R2 not personalized Entertaining (trick modes, pay per view, VoD) Advertising } TISPAN R3 new services and NGN interaction User generated content, recommendation, bookmarks Targeted advertising, profiling and personalization Watching apart together, presence, call management Content sharing, device switching 8.-10. November 2010Sebastian Schumann / MoMM 2010 7 8. } Broadcast TV presence, profiling } Content on Demand profiling, recommendations, (presence) } Personal Video Recording presence status dependant recording 8.-10. November 2010Sebastian Schumann / MoMM 2010 8 9. } Service enabler } Basic services usually use presence to observe the actual state of the service current channel state of VoD and watched content } More advanced integration needed to aggregate information not only by UE updates but also directly from IPTV functional elements internal state, service state or service action data 8.-10. November 2010Sebastian Schumann / MoMM 2010 9 10. } Interactive TV Interactivity between user and provider Presence identifies users, profiling suggests scenarios } User Generated Content Sharing content "Discuss" it with online parties } Content Recommendation Advisory based on user behavior Presence, profiling 8.-10. November 2010Sebastian Schumann / MoMM 2010 10 11. } Content bookmarks Markers in user profile } Targeted advertising Target group or individuals based on behavior Profiling, grouping All mentioned points require the identification of the actual user behind the TV set. 8.-10. November 2010Sebastian Schumann / MoMM 2010 11 12. } NGN based IPTV first improvement of limited proprietary solutions Standardized control and media delivery UPSF, RACS/NASS } NGN IMS based IPTV with unified service control IMS core replaces IPTV service control components IMS based services can be integrated } Both concept allow basic personalization 8.-10. November 2010Sebastian Schumann / MoMM 2010 12 13. y2 ISC Gm Cx Service Selection Function SSF IMS-based session and service control (P-/S-/I-CSCF) IPTV Media Delivery Functions MDF Xc Xd Ct2 Gq' Ss e2 Sh e4 RACSNASS Xp Application & IPTV Service Control Functions Service Selection & Discovery Function SD&S Media Delivery, Distribution & Storage IPTV Media Control Functions MCF Sh UE IUDF ShUPSF IPTV Control Function IPTV-C Ud Ud Transport processing functions Sa Ut Xa Service Discovery Function SDF Tr Tr Sh ISC Service Control Function SCF Customer Facing IPTV Applications CFIANon-NGN IPTV Middleware Access & Transport Content Delivery Network Source of figure: ETSI TISPAN 18bTD221r1 WI02074_NGN_Integrated_IPTV_migration.zip 8.-10. November 2010Sebastian Schumann / MoMM 2010 13 14. 8.-10. November 2010Sebastian Schumann / MoMM 2010 14 Xc Xd Ct2 Gq' Ss e2 Sh e4 RACSNASS IPTV Media Delivery Functions MDF Sa Xp Application & IPTV Service Control Functions Media Delivery, Distribution & Storage Service Selection & Discovery Function SD&S Tr IPTV Media Control Functions MCF Sh Transport Processing Functions Tr UE IUDFSh Customer Facing IPTV Applications CFIA UPSF IPTV Control Function IPTV-C Ud Ud 15. 8.-10. November 2010Sebastian Schumann / MoMM 2010 15 Xc Xd Gm Gq' ISC e2 UPSF Cx e4 RACSNASS UE IPTV Media Delivery Functions MDF Ut y2 Xp Application & IPTV Service Control Functions IMS-based session and service control (P-/S-/I-CSCF) Media Delivery, Distribution & Storage SSF SDF Sh Service Selection & Discovery Functions ISC Service Control Functions SCFXa IPTV Media Control Functions MCF Sh Transport Processing Functions 16. 16 Xc Xd Ct2 Gq' Ss e2 Sh e4 RACSNASS IPTV Media Delivery Functions MDF Sa Xp Application & IPTV Service Control Functions Media Delivery, Distribution & Storage Service Selection & Discovery Function SD&S Tr IPTV Media Control Functions MCF Sh Transport Processing Functions Tr UE IUDFSh Customer Facing IPTV Applications CFIA UPSF IPTV Control Function IPTV-C Ud Ud Xc Xd Gm Gq' ISC e2 UPSF Cx e4 RACSNASS UE IPTV Media Delivery Functions MDF Ut y2 Xp Application & IPTV Service Control Functions IMS-based session and service control (P-/S-/I-CSCF) Media Delivery, Distribution & Storage SSF SDF Sh Service Selection & Discovery Functions ISC Service Control Functions SCFXa IPTV Media Control Functions MCF Sh Transport Processing Functions TS 182 027: IMS based IPTVTS 182 028: NGN integrated IPTV (non-IMS) Source: Draft ETSI RTS 182 027 V3.3.4, Fig. 2 Source: Draft ETSI TS 182 028 V3.3.1, Fig. 2 Reuse HTTP solution and extend for UPSF and RACS DVB SD&S based on HTTP IGMPv3 / MLD v2 for Multicast RTSP for Unicast control MPEG2TS/RTP for media delivery HTTP for requesting services Browser (CE-HTML) Support hybrid models Enabled Internet-like services Reuse IMS add only SIP AS & Media servers SP Discovery using SIP IGMPv3 / MLD v2 for Multicast SIP/RTSP for Unicast control MPEG2TS, RTP for media delivery SIP for Requesting Services Can support roaming/mobility Enable blended services 8.-10. November 2010Sebastian Schumann / MoMM 2010 16 17. Source of figure: ETSI TISPAN 18bTD221r3 WI02074_NGN_Integrated_IPTV_migration.doc NGN IMS based IPTV Introduce interfaces to NASS, RACS and user profile + IPTV Service Control is based on IP Multimedia Subsystem Non-NGN IPTV First generation of IPTV architectures including proprietary IPTV headend and middleware platform without the NGN integration NGN Converged IPTV Combination of Non-IMS and IMS based IPTV architecture in single architecture framework NGN Integrated IPTV Introduce interfaces to NASS, RACS and user profile + Evolution of NGN dedicated IPTV with full integration to TISPAN NGN subsystems and interworking with core IMS subsystem 8.-10. November 2010Sebastian Schumann / MoMM 2010 17 18. } Evolution of NGN IMS based IPTV } Benefit of single service control core (IMS) } Allows also integration with non-IMS applications } Convergence and combination of IMS and non-IMS based IPTV and other third party applications 8.-10. November 2010Sebastian Schumann / MoMM 2010 18 19. } Service Discovery and Selection Functions (SDSF) aggregates meta data from multiple sources and personalizes and integrates them } IPTV Converged Application Function (ICAF) handles personalization, orchestration and converged services } ICAF controls service behavior via the IPTV Service Control Function (ISCF) ISCF can adapt service logic and signaling based on user profile and personalization profile } IMS core and UPSF important for convergence 8.-10. November 2010Sebastian Schumann / MoMM 2010 19 20. 8.-10. November 2010Sebastian Schumann / MoMM 2010 20 21. 8.-10. November 2010Sebastian Schumann / MoMM 2010 21 22. } Implementation based on open-source components OpenIMS Core UCT IPTV advanced server } Advanced PVR server and bookmarks used for accessibility of content } UCT IMS client has been extended to provide also client-side 8.-10. November 2010Sebastian Schumann / MoMM 2010 22 23. Sebastian Schumann schumann@ktl.elf.stuba.sk Disclosure Sebastian works for Slovak Telekom, a.s. in the development and design department. He is a senior application designer responsible for voice services, IP Multimedia Subsystem, and converged applications. On the Slovak University of Technology, Sebastian is currently in the 3rd year of his PhD studies. He focuses on next generation identity management and its potential in service personalization and collaboration. Slovak Telekom, a.s. and the Slovak University of Technology are members of the ngnlab.eu initiative. 23All registered trademarks are property of their respective owners.