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Holy JUAN CARLOS SOTO CASTRO You Can Get Fired for Social Media Posts?Personal Branding in a Social,
Mobile, Digital World
Anthony Weiner
Resigned From Congress…
Due to inappropriate Tweets
How Can You Maintain A Good Reputation Online?
“39% of employers use social networking to research job candidates”
“43% have found info factored into their decision not to hire a candidate”
“19% have found info that influenced their decision to hire a candidate”
“70% have rejected candidates based on online reputation”
“Only 7% of Americans believe online reputation affects job search.”
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Hi, I’m @EricTTungSocial Media Manager @ BMC
Univ. Texas 05 Graduate
7 Years in Social
145,000 Twitter followers
Forbes #33 Social Media Influencer
So, How did I get here today?
The year was 1994
This was a cool album.
This was a new car.
This was probably
most of you.
And this was the internet.
1999, My First Website
2005, Facebook
2008, Twitter
2008, GDF SUEZMarketing Communications- Telemarketing- Promo Products- Trade Shows- Newsletters- Google Ads- Social Media
2011, Social Media Specialist
2012, Social Media Manager
What We’re Noodlin’
1. Social Media is Huge.
2. Online Reputation Oops.
3. Online Reputation for Jobs.
4. How to Fix Your Social.
Facebook Privacy Settings
5. Extra Stuff You Should Do.
Social Media is
HUGE
Social Networking is
HUGE.World Populations
China 1,360M India 1,241M
1,060M560M400M
USA 317M Indonesia 249M
240MBrazil 201M
Pakistan 185MNigeria 173M
150M
25 million brands have facebook pages
2.6 million brands have LinkedIn Company Pages
Facebook users share
4,750,000,000 pieces of content daily.
In a Single Day.16 Years of Video
40 million photos
500 million Tweets
27% of Time Online
is on Social.More than any other
category.
1 in 3 marriages in 2013 started online.
Th
e m
edia
land
scap
e is
chang
ing…
Francis vs. Benedict:
Bush ‘01Obama ‘13
Maybe e
ven n
o m
ore
new
spapers
…
10% of organizations report an employee who has done something via Social media that damaged its reputation
Importance of Social Media
Be Professional.
Be Nice.
“We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is people will read what you write.”
"@calpizzakitchen black button ups are
the lamest shit ever!!!."
Ex NFL Star, Brian Holloway
Estimated $20,000-$30,000
in Damage
What You Post Online…Lives Forever.
Reputation Management for Job
Applicants
Over 90% of companies will use social media for hiring
Recruiters On Social At All-Time High
2010 2011 2012
82%
89%
92%
Social Networks Used for Hiring
LinkedIn Facebook Twitter
78%
55%45%
87%
55%47%
93%
66%54%
201020112012
86% of Recruiters Likely to Look at Social Profiles
48%
25%
13%
14%
Always UseOccasionallyIf ProvidedNever
The Super Socials
86% of jobseekers are on at least one network. 31% are on all three.
People that found their last job via social..
28% of Super Socials found their last job on a social
network
19% of all job seekers modify Facebook’s privacy
settings
32% of Super
Socials do.
9% of all job seekers have connected with a recruiter on LinkedIn
45% of Super Socials have.
11% of all job seekers have searched for jobs on Twitter
48% of Super
Socials have.
How to Clean Up Social…
(How not to be this guy)
What Do Recruiters Not Like Seeing?
Illegal Drug Use -78%
Sexual Posts -66%
Profanity -61%
Spelling/Grammar Errors -54%
Alcohol Consumption -47%
YES,54% of recruiterssaidpoor spelling & grammar were negative.. and only
said that photos consuming alcohol were.
47%
Clean Up Your F’in Language
And learn you’re grammar.
LearnHow
To Spell
Religious Posts – 53% Neutral
Political Posts – 62% Neutral
BUT.. That was a survey
Try not to be “offensively political or religious”
Professional Orgs – 80%
Non-Profit Involvement – 66%
Does this mean
you can never
have fun again?
What You Need to DoRight Now!
Settings
Untag or Secure Your Photos
Get Rid of Facebook Drama
Check Out Your Groups
More Facebook Tips…
Ask Friends to Remove content.
Contact Facebookto remove content.
When You Think You’re Done… “View As” Public.
Update Your Work &
Education Info
Yourself.
Yes, Images Too.
Check Links for professionalism.Look several pages deep.Remove Pages from Google.
(Google “Remove Pages from Google”)Bury The Info.
Get more pages that talk about you (LinkedIn, YourName.com, etc).
Yourself.
Yourself.Use Google “Me On The Web”
”If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.”- Eric Schmidt,
Google Chairman
Going the Extra Mile
Get on LinkedIn.
1.Build Your Network2.Opportunities Come To You
3.Industry Group Connections4.Keep Resume Up to Date
5.Read Industry News6.Get Noticed on Google
“Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from,
not your online resume. - @KokaSexton, LinkedIn
Regularly one of the top 2-3 search results for your name.
Setting Up The Perfect Profile1. Your name should only contain your name
2. Catchy headline with keywords you want to be found for
3. Professional Photo
4. Reach at least 501 connections for social proof
5. Add all relevant contact info.
6. Customize website names
7. Customize your profile URL
10. Add a video or slideshow using LinkedIn’s new multimedia feature.
8. Use keywords you want to be found for throughout your summary and profile
9. Write in the first person – this is not your resume or CV.
11. Keyword load your Skills with terms you want to be endorsed for. Use branded terms when available.
Expand Your ConnectionsUse “People You May Know” on your Home Feed Screen
Add your email address to search for personal contacts on LinkedIn.
Get on #Twitter.
1.Stay on top of news & trends2.Follow People in your field
3.Develop your Voice/Following4.Connect with Brands5.Connect with Celebs
Setting up the Perfect Twitter Profile
1. Interesting header image
2. Photo, clear, centered.
3. Complete Name, Bio
4. Include Something Fun
5. Location listed6. Posts regularly
Find Twitter Connections
From Discover tab, click on “Who to follow” to find Twitter users similar to ones you currently follow.
From Discover Tab, click on “Find Friends” to connect email address. From mobile app, import contacts to find friends.
3 Ways To Use Twitter1.Learning: Utilizing Twitter as a daily news
feed of critical and curated information2.Helping: Adding back to that community
with frequent engagement and helpful responses to friends, industry professionals and influencers.
3.Promoting: Promoting your work, of others in the industry.
Establish a voice. Make connections.
Great for Search Engines.
Amazing for Job Applications.
Blog.
Show The World You Mean Business.
Register Your Domain.
If You’re Looking For a Job, Get Creative.
Meet Alec Brownstein
In 2010, He was looking for a
job…
He figured that ad execs googled themeslves…
When they did, the first ad they saw was from Alec.
Did it work?Targeted:
Interviewed:
Offers:
David Droga Tony Granger Gerry Graf Ian Reichenthal Scott Vitrone
David Droga Gerry Graf Ian Reichenthal Scott Vitrone
Ian Reichenthal Scott Vitrone
What You Should Do.
Check Facebook Privacy SettingsCheck Posts, Photos, ProfileGoogle Yourself.Sign up for Twitter, LinkedIn, and your domain.Blog, blog, blog.Provide Value. Be Yourself.
