personal trainers can help move the needle...call-in toll-free number: 1-866-410-6539 conference...

PERSONAL TRAINERS CAN HELP

MOVE THE NEEDLE

Day 3: Peer-to-Peer Boot CampPeer-to-Peer Boot Camp

November 8, 2012

Call-in toll-free number: 1-866-410-6539Conference Code: 364 005 6

INSTRUCTIONS

The audio for this webinar will be broadcast through your computer. Once youjoin the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer speakers.

To join an Audio broadcast in WebEx, click on the Communicate menu in your WebEx screen and select Join Audio Broadcast. If you are having problems connecting with the audio broadcast server you can still join using the teleconference. To join the teleconference follow the steps below:


1. Leave the audio broadcast by clicking on Communicate > Leave Audio Broadcast.2. Get the teleconference number, click on Communicate > Join Teleconference.

If you are unable to listen to the audio through your computer and wish to dial into the conference line, please use the information below: Teleconference information:Call-in toll-free number: 1-866-410-6539 (US) Call-in number: 1-660-4225471 (US) Conference Code: 364 005 6

LET’S TALK FUNDRAISING STRATEGY


KatieBeth DeSchepperManager, Marketing [email protected]

Nancy PaloSenior Consultant, Interactive [email protected]

Define Your Most Valuable Fundraisers

Cultivate Them

TODAY’S OBJECTIVES


Cultivate Them

Reward Them

DE F IN ING Y OUR M OS T VAL UABL E

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DE F IN ING Y OUR M OS T VAL UABL E

F UNDRAIS E RS

Vilfredo Pareto was an economist inItaly around the turn of the century.One of his greatest legacies to uswas his finding that 80% of the landin Italy was owned by 20% of the

THE 80/20 RULE: THE PARETO PRINCIPLE


in Italy was owned by 20% of thepopulation. This became known asthe Pareto Principle, also knownas the 80/20 Rule.

The 80/20 Rule is a common best practice in fundraising!

WHAT IS YOUR NUMBER?


• Builds your cultivation roadmap

• Helps with goal setting

THE BENEFITS OF DEFINING YOUR NUMBER


• Identifies staffing opportunities

• Projects future revenue opportunities

THE COMPOSITION OF YOUR NUMBER


TOP FUNDRAISERS TEAM CAPTAINS

• Demographics

• Connection to Cause

• Relationship With Your Organization

GETTING TO KNOW YOUR MOST VALUABLE

FUNDRAISERS


Your Organization

• Level of Influence

• Wealth Score

• So much more!

T HE T RAIN ING P L AN: CULT IVAT ING Y OUR

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T HE T RAIN ING P L AN: CULT IVAT ING Y OUR

M OS T VAL UABL E F UNDRAIS E RS

• Custom Resources

• Staff Relationships

SEGMENTING YOUR CULTIVATION:

IT IS MORE THAN EMAIL SEGMENTATION


• MVF Networking

BALANCING YOUR CULTIVATION

Technology


Personal Relationships

MONITORING YOUR CULTIVATION RESULTS


• Review Effectiveness of Cultivation Plan

• Solicit Feedback

TESTING STRATEGIES FOR FUTURE


• Make Adjustments to Threshold (if needed)

KE E P ING T HE M OM E NT UM : M AINTAIN ING

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KE E P ING T HE M OM E NT UM : M AINTAIN ING

Y OUR M OS T VAL UABL E F UNDRAIS E RS AL L

Y E AR L ONG

KEEP YOUR MVFS ENGAGED

Recognition Special Events

Donor Opportunities

VIP Meet the


Social Media VIP Experiences

Meet the President

Volunteer Focus Groups Networking

• Event Day Reconigtion

• Post Event Recognition

RECOGNITION IS MORE THAN PRIZES


• Forward Thinking Recognition

FUTURE STRATEGIES


QUESTIONS


Learn More • Luminate Online Product Tour

November 8th & 29th

Looking for more ideas? Check out npENGAGE.com, the premier

NEXT STEPS


Looking for more ideas? Check out npENGAGE.com, the premier nonprofit resource for need-to-know news, trends, and best practices

Sign up online at Blackbaud.com• Events: Webinars• Search: Internet Solutions & Fundraising

personal trainers can help move the needle...call-in toll-free number: 1-866-410-6539 conference...

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