personal selling and sales management: a relationship ... · pdf filepersonal selling and...
TRANSCRIPT
![Page 1: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/1.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Personal selling and sales management: A relationship marketing perspectiveBarton A Weitz; Kevin D BradfordAcademy of Marketing Science. Journal; Spring 1999; 27, 2; ABI/INFORM Globalpg. 241
![Page 2: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/2.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 3: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/3.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 4: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/4.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 5: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/5.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 6: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/6.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 7: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/7.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 8: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/8.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 9: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/9.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 10: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/10.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 11: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/11.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 12: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/12.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 13: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/13.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 14: Personal Selling and Sales Management: A Relationship ... · PDF filePersonal Selling and Sales Management: A Relationship Marketing Perspective Created Date: 04/30/07 17:08](https://reader030.vdocuments.mx/reader030/viewer/2022021509/5a78880e7f8b9ae91b8ba659/html5/thumbnails/14.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.