personal data and health: a pov on the google health revamp
DESCRIPTION
In September 2010, Google announced revamp to Google Health, a significant update that repositions the service with a broader health and fitness focus, including the ability to integrate data from multiple sources. Luminary Labs offers this POV, addressing how the emphasis on data integration creates an opportunity for consumers, technology and health care.TRANSCRIPT
LUMINARY LABS POINT-OF-VIEW
GOOGLE HEALTH RELAUNCHA GUIDE FOR TECHNOLOGY & HEALTHCARE PLAYERS
September 20, 2010
THE ESSENTIALS
1. Google released a significant re-launch of Google Health on 9/15/10
2. Google is taking a broad health and fitness approach
3. Data integration is at the core, with multiple new partners:– Import medical records– Explore medications and treatments– Convert paper records– Find personalized tools (PRH)– Copy and share your records
1. Pharma companies are absent from the partner lists
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GOOGLE HEALTH OVERVIEWDATA IMPORTS – SAMPLE PARTNERS
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IMPORT MEDICAL RECORDS
EXPLORE MEDICATIONS & TREATMENTS
FIND PERSONALIZED TOOLS
CONVERT PAPER RECORDS
COPY AND SHARE YOUR RECORDS
23 PARTNERS
9 PARTNERS14 PARTNERS
16 PARTNERS 2 PARTNERS
GOOGLE HEALTH OVERVIEWNEW FUNCTIONALITY GOOGLE IS TOUTING
1. New Easier to Use Dashboard. Google Health’s easier to use, customizable dashboard makes it simple to track and act on your health and wellness data.
2. Set Personalized Goals. By creating personalized trackers, you can track your progress and compare your results easily, whatever goal or issue you’re interested in keeping tabs on.
3. New Wellness Focused Partners. We’ve integrated with a number of wellness-focused partners, including Fitbit, CardioTrainer and Withings to help you import information into your Google Health profile.
4. Keep a Progress Journal. Take notes and keep a diary to track your individual experience with medications or health conditions. Quickly reference this personal record alongside charts and personalized web content.
5. Improved Content Personalized for You. Whatever you’re tracking and managing, we’ve added content better personalized to fit your particular situation. Select a wellness goal, condition, medication or topic you’re tracking, and alongside your other data, you have access to more relevant and customized news and information from Google Search results and other trusted content.
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LITMUS TESTDO CONSUMERS CARE ABOUT DATA INTEGRATION?
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KEY OBSERVATIONSFOR TECH AND HEALTHCARE COMPANIES
The new customer promise is integration. The new promise moves beyond health record storage, and toward health data integration. Seven percent of consumers are using some type of personal health record. Expect this number to grow with smartphone penetration and easy-to-use health applications and devices. The more personal data that consumers collect, the more likely it is that consumers will seek the lowest barrier means of integrating various data sources.
Google and Microsoft are pushing the envelope. Google Health and Microsoft Healthvault are going head-to-head to become the preferred point of data integration for consumers. Both Google and Microsoft will lean on their existing brand equity, which allows consumers to trust each giant to store and manage vast amounts of personal data. From a tech perspective, Google and Microsoft offer experience in devices, consumer-facing applications and cloud computing. Like all industries, we expect continued competition.
Consumer expectations to will follow. Companies such as Apple and Google frequently raise the online expectations of consumers by simply launching new features and functionality. Once consumers are able to integrate various health data points online, they will expect their physician, clinic, hospital, devices and even their drug makers to follow suit.
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DETAILED SUMMARY
Google announced today a revamp to Google Health, a significant update that repositions the service with a broader health and fitness focus, including the ability to integrate data from multiple sources, including the popular fitbit device, the Wi-Fi-enabled scale from Withings, the CardioTrainer Android app and mobile PHR ZipHealth. The user interface has likewise been upgraded with an easier to use, more customizable dashboard of health and wellness information.
At the same time, Google has not abandoned its earlier emphasis on the Personal Health Record (PHR) segment. It also announced new partnerships with Lucille Packard Children’s Hospital, UPMC and Sharp Healthcare and added new pharmacy chains, including Hannaford and Food Lion. Absent, however, was any mention of new partnerships with pharma companies.
The broader focus should give Google Health greater appeal, and possibly enhanced traction in the market, particularly if Google is able to a) partner with corporations interested in promoting wellness programs among their employees; b) incorporate more health monitoring devices; and c) market Google Health more aggressively and proactively in both the consumer and enterprise space. Gaining traction with enterprises is indeed a sizable “if,” as Google has been slow to achieve scale in the enterprise space for any of its services outside of its core advertising business.
Bottom line: Google’s reset of Google Health gives the service greater appeal. However, with both consumers and corporations, Google needs to do a better job of communicating the value proposition.
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DETAILED LOOK AT THE PARTNERSHIPS
GOOGLE HEALTH OVERVIEWPARTNERING FOR DATA IMPORTS
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IMPORT MEDICAL RECORDS
EXPLORE MEDICATIONS & TREATMENTS
FIND PERSONALIZED TOOLS
CONVERT PAPER RECORDS
COPY AND SHARE YOUR RECORDS
23 PARTNERS
9 PARTNERS14 PARTNERS
16 PARTNERS 2 PARTNERS
GOOGLE PARTNERSIMPORT MEDICAL RECORDS
1HealthRecord
Allscripts ePrescribe
APWU Health Plan
Beth Israel Deaconess Medical Center
Blue Cross Blue Shield of MA Body Scale by Withings
Citizens Memorial Healthcare
Cleveland Clinic MyChart
CVS Caremark
CVS/pharmacy
Hannaford Pharmacy
Harvard Pilgrim Health Care
Kmart Pharmacy
Medco
Meijer
MinuteClinic from CVS Caremark
Quest Diagnostics
RxAmerica
Sharp HealthCare
Shopko Pharmacy Sweetbay Supermarket Pharmacy
Union Hospital
Walgreens Pharmacy 10
GOOGLE PARTNERSCONVERT PAPER RECORDS
MediConnect Global
yourHealth™ by UNIVAL™
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GOOGLE PARTNERSFIND PERSONALIZED TOOLS
CardioTrainer
CareOpinion
Diabetes Risk Assessment
Fitbit Tracker
Go Red Heart CheckUp
Health Butler
Heart Attack Risk Calculator
iMedix
IZaware
LIVESTRONG.COM
My Diabetes Health Assessment
My Epilepsy Diary
MyCareTeam MCT-Diabetes
MyDailyApple
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GOOGLE PARTNERSCOPY AND SHARE YOUR RECORDS
Basic MedCard
Epocrates Patient Snapshot
HealthPAL by MedApps
iHealth, powered by Medem
Lifestar
MiCARD Device
MyMedicalRecords.com
NoMoreClipboard
SeeMyRadiology.com
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GOOGLE PARTNERSEXPLORE MEDICATIONS AND TREATMENTS
Blueprint for Wellness
Cleveland Clinic MyConsult
Community Nursing & Rehabilitation Center
DestinationRx
Drug Comparison Tool
ePillBox.info
ePREOP
Hello Health
MDLiveCare
MedNotes by Drugs.com
MyMedSchedule.com
Patient Assistance
Physicians Wellness Network
RxCut Savings Program
TrialX
Wesley Commons
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THE CONSUMER EXPERIENCE
GETTING STARTEDBASIC PERSONAL INFORMATION
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ADD A TRACKERFULL LIST
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ADD A TRACKERBLOOD GLUCOSE (MANUAL)
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ADD AN INSURANCE POLICY
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LINK GOOGLE HEALTH TO A DEVICEFITBIT (AUTOMATED)
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