strategy | pr | social media | writingDavid Chow

Seventeen years experience in the TMT sector

• Senior roles at Motorola and Everything Everywhere

• Event organisation for Senior Market Mobile

• Consulted for Launch Group and Hotwire PR

• Contributing Editor for Wired UK

• Editor-in-Chief of What Mobile

• Founder member of Mobile Choice

Companies and big brands I’ve worked with

example editorial

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Words: David ChowPhotography: Bruce Mackie

26 My Origo_ Oct 03 9/4/03 4:11 PM Page 2

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w@mob is in a spin with the new MyDevice. Blessed withrevolutionary motion control and mirroring technology, wewonder if this the future we see before us?

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Gyrophone The MyDevice is a quirky new

smartphone that boasts arevolutionary user interface

based on motion control—the screenshifts whether you are holding

the device horizontally orvertically. Plus the ‘book

layout’ menustructure

creates anentirely

newuser

experienceand easier access

to mobile multimediaservices. The phone is

designed and built by MyOrigoin Finland but it’s doubtful that theywill sell the phone directly andprobably sign a deal with a networkto create an own brand phone, likeOrange has done with the SPV.

The phone we tested out was aprototype but it gives you a prettygood indication of what to expectwhen the MyDevice ships at the end

of the month. The standard packagewill comprise of a phone, stereoheadset, PC sync package and a coupleof games. The target price is around£150 to £250 with contract.

Measuring 124x59x23mm andweighing 149g, the MyDevice isgunning for the likes of the SonyEricsson P800 and Nokia 6600. Thestyling is clean and minimalist,combining the Nokia 7650’s classiclines with a flip-free Sony EricssonP800. At both ends of the 320x176pixel colour display there are touchsensitive buttons tipped off by sliversof aluminium. A camera is discretelyplaced at the back. Non slip feet at allfour corners ensure that the phonedoesn’t slide around on your desk.

Squeeze meYou switch on the MyDevice bysqueezing not one, but two buttonslocated either side of the phone and alittle green light appears briefly at thetop of the phone before the touchscreen flickers to life. The standbyscreen is reminiscent of the P800 witha virtual keypad and a strip of iconsabove. The battery and signal metersare tiny though.

Whilst the final specification willdepend on who takes the phone,MyOrigo has provisioned a tri-bandchipset, GPRS, 64Mb RAM, a digitalcamera and MP3 player as standard.There is a SD card slot for extra storageand music files. First release devices

26 My Origo_ Oct 03 9/4/03 4:02 PM Page 3

Portable Power: A is for Apple

The truly mobile office is no longer a pipe dream. We’ve put together three tantalising portable propositions for the mobile connoisseur to build. All parts are interchangeable, but in the spirit of the Airfix model kit tradition - some assembly maybe required...

But I’ve also written about everything from...

Electricity in motion: Tesla Model S

Building on the success of the Tesla Roadster (the electric car that added sex appeal to a market plagued by ugly golf buggies) the Model S is aimed at the more lucrative family market. Unlike its racy sibling, the more sensible Model S seats seven, does 0-60mph in 5.6 seconds and claims a 300-mile range.

£49,900 (base price) teslamotors.com

...and I’ve interviewed a few celebrities in my time!

Strong social media presence• Early adopter of tools such as LinkedIn

with a consistent /davidchow presence across popular social media channels

• Pre Twitter and Facebook, built up an online community of 21,000 users using bulletin board technology at What Mobile

• Effective user of tools such as about.me and Twitter to generate awareness and buzz on projects and events worked on

• Active on the London tech networking scene, e.g. Mobile Monday, UKTJPR, Centurions, OpenSoho, Swedish Beers

comms and events case studies

Case study 1: What Mobile 100th issue party

• Project: 100th issue party

• Compere: 5th Gear’s Tiff Needell

• Theme: Speed/100/Formula 1

• Location: BFI IMAX

• Budget: £35,000

• Guests: 350

Case study 2: Motorola Z8 launch and press tour

• Media interviews and hands-on demos at Mobile World Congress in Barcelona

• Interviews and demonstrations to European press at a product showcase held in London

• Specialist press tour with one-on-one demo and desk drop of review sample

• Coverage: Telegraph, Shiny Media, Phonearena, Mobile News, What Mobile, ZDnet, Mobile Choice, Mobile

“The perfect phone for film fans on the go”Claudine Beaumont, The Telegraph

“Unless you’ve got sticky-outey cheekbones the KickSlide fits

to the shape of your face”Susi Weaser, Shiny Media

Case study 3: Motorola Z10 roundtables

• Held a series of technology roundtables to promote thought leadership on Motorola Z10’s application ecosystem and online content store

• Invited strategic partners from Arc Soft, Paramount, Electronic Arts and NBC Universal to support Z10’s ‘media monster’ marketing credentials

• Used well respected analyst Ben Wood to chair sessions to create talking points and stimulate two-way dialogue with journalists in attendance

• Coverage: WSJ Europe, Mobile News, Pocket Gamer, Mobile Entertainment

Case study 4: Senior Market Mobile conference

• Project: one day conference

• Keynote speaker: Sir Stirling Moss (2010), Gadget Show’s Jon Bentley (2011)

• Location: RIBA

• Delegates: 150

• Coverage: TelecomTV, BBC Click, CCS Insight, MIR, Twitter #seniormarket11

• Comprehensive social media campaign for 2011 - Facebook, Twitter, LinkedIn

Questions or want to get in touch?

Phone: +44 7973 888888

Email: david@bobblehat.com

Skype: BobbleHatHQ

Thanks for your time