"Personal Branding: 5 steps to business and career

success"

Greet Bunnens - http://www.linkedin.com/in/greetbunnens - www.GreetBunnens.be – www.YouBrandBuilder.com

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What is Personal Branding?

What is Personal Branding?

WIKI:

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance (offline), digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.

 The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

What is Personal Branding?

1st, 2nd, 3rd, 4th…

impressionyou

What is Personal Branding?

What is Personal Branding?

Why Personal Branding?

Personal Branding – For Whom?

5 steps – the BRAND© model

Become aware of the real YOU

Reach out to your target audience

Answer your target audience’s needs

Name and claim your personal brand

Deliver your message

1. Become aware of the real YOU

Strengths Weaknesses Opportunities Threats

Values Experience Talents & Competencies Passions

Success moments Down Moments YOUR UNIQUE YOU

2. Reach out to your target audience

Geographic: residence, region, neighborhood, city or country-side …

Demographic: gender, age, family, marital status …

Socio-economic: income, occupation, education, leisure or social class …

Psychographic: lifestyle, status sensitivity, leisure behavior …

Buying behavior: brand loyalty, impulse buying, internet …

Communication: reading, viewing and listening behavior and information-seeking behavior …

Social orientation: memberships in political organizations, environmental organizations…

Personality and values, likes & dislikes…

Fears, motivations, worries, ambitions…

3. Answer your target audience’s needs

YOU!

Who

What

WhereWhy you

How uniqu

e

4. Name & claim your personal brand

Strengths Weaknesses Opportunities Threats Target Audience

Values Experience Talents & Competencies Passions Differentiation

Success moments Down moments YOUR UNIQUE YOU Goals

Your Story Unique Selling Proposition Elevator Pitch Your Personal Brand

Statement

5. Deliver your message

Offline

CV/portfolio

Articles

Public speaking

Net-working

Workshop

TV

…

5. Deliver your message (2)

Online

Website

Blog

Webinar

E-zineSocial Media

Video

…

Your present

3 Free Personal Branding Scans:Telephone or skype session:

We analyse your actual Personal Brand

Identify your Personal Branding Goals

Close the gap

Action plan

Interested? Greet.bunnens@hr-vibe.be

Thank You!

Greet Bunnens

+32.478.39.02.69

Greet.bunnens@hr-vibe.be

Twitter: @greetbunnens

LI: http://www.linkedin.com/in/greetbunnens

www.GreetBunnens.be

www.YouBrandBuilder.com

www.hr-vibe.be