Building a Personal Brand

Using Social Networks to Extend Your Reach…

For You or Your Business

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Why?Your business is no longer local

Your friends are no longer local

Your opportunities are no longer local

YOU, ONLINE = YOUR BUSINESS!

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Fundamentals for Success

Be generous with advice and friendship

Be yourself

Add value to the conversation

Comment constructively Play nice with others

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Be Your Brand: Gary Vaynerchuk

http://garyvaynerchuk.com/http://www.flickr.com/photos/10821273@N07/2404968161/

Be Your Brand: Jeff Pulver

http://pulverblog.pulver.com/

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Be Your Brand: Richard Branson

http://entrepreneur.virgin.com/

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Define Who You Want To Find

ContactsCustomersCollaboratorsExpertsConnectorsAdvocates

Where are they online?http://www.flickr.com/photos/82947750@N00/444006554/

Use Social Networks to Find them…and Make

Connections

B2B, B2C networkingGroups – engage and give frequently Form a group!

Complete your profileGet recommendationsMake connections! (at least 50)

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Direct connections to contactsRapid responseGreat for information/news sharingGreat for customer serviceVERY time consuming – but good rewards

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Mixes personal with professionalForm groups to manage professional/personalCreate a business pageOffer news and information along with personal storiesEasy to create viral content

Google groupsYahoo groups

XingPlaxoNIng

Directed Search

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Connections Amplify Reach

More connections = more opportunities for your business

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Blogging: Become the Expert

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Helpful Tips

1. Be consistent: profile description, email, info2. Be personal: share and connect3. Interact on each platform: comment, connect4. Google remembers all remarks!5. Building networks and your brand takes

TIME!

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Your Connections are Your Fan Club

They recommend youThey write about youThey connect you with others

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debra@communityorganizer20.comwww.communityorganizer20.com

Questions?Debra Askanase

twitter: @askdebra

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