personal branding - social media week são paulo 2016
TRANSCRIPT
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COACHINGCONSULTORIATREINAMENTOS
ALTA PERFORMANCE | LIDERANÇA | NEGÓCIOS
15/09 – 20:15
Social Media Week
São Paulo
2016
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Avisos Paroquiais
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Quem sou eu na fila do pão?
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De onde
veio isso?
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Hoje eu vim incomodar você
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Personal Branding:
gestão da sua marca.
Da sua REPUTAÇÃO.
Da SUA reputação.
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Reputação:
Percepção de Valor
Admiração
Respeito
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Mas que valor você quer criar?
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Visão
“Qualquer direção
serve?”
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“Lugar Mágico”
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PLANEJAMENTO!!!!
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Preciso conhecer onde estou
Preciso conhecer onde estou
E onde quero chegar
Pra traçar o caminho
AB
E onde quero chegar
Pra traçar o caminho
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Onde
estou?
Proposta de
valor!
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Business Model You - Canvas
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RECURSOS
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Quem eu sou?
Interesses
PersonalidadeCompetências e Habilidades
Ponto Central da Carreira
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Rede de Contatos & Stakeholders
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Seu currículo!
Conhecimento + Experiência
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ATIVIDADES
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CLIENTES & PROSPECTS
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PROPOSTA DE VALOR
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Sua REPUTAÇÃO
comunica sua
Proposta de Valor?
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Que sinais você está enviando?
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Plano 1:
Reputação
Dissonância
Identidade X Iimagem
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As pessoas sabem que você sabe
o que você sabe?
Então, como contar?
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Foco: Posicionamento
No que você é F###?
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Ocupar espaços vazios
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NUNCA engane sua audiência
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CANAIS
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RELACIONAMENTO
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Crie um plano
e EXECUTE!
Redes sociais
Relacionamentos
Eventos
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Conte a SUA história!
Você É
ou
Você ESTÁ
?
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5W2H
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PARCERIAS PRINCIPAIS
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RECEITAS
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CUSTOS
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Entendemos onde estamos.
E agora, onde quero chegar?
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O que te trouxe até aqui, serviu.
Mas o que vai te levar além?
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Propósito?
Interesses
PersonalidadeCompetências e Habilidades
Ponto Central da Carreira
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O que te dá muito prazer fazer?
O que você faz com facilidade?
Como você gosta de trabalhar?
Com quem?
Por quê?
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Futurologia!
Onde quero estar em 5 anos?
SMART!
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Provocações pra ajudar a
pensar:
Em Setembro de 2018, você
estará na capa de uma
revista.
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Provocações pra ajudar a
pensar:
Tio Roberto deixou 27 milhões.
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Plano 2:
Quais lugares possíveis em 5
anos?
Qual caminho pra chegar lá?
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Primeiro amplie a visão.
Depois afunile.
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Seu Canvas serve
pro seu plano?
Avalie cada
componente:
O que precisa mudar?
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05
04
03
02
01
Opção 1:
VP de Planejamento
Opção 2:
Professor
Opção 3:
Consultoria
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Trace o plano
Crie pontos de controle
EXECUTE!
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Revise a cada 6 meses...
Nada é pra sempre!
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Para saber
mais…
No que eu
sou bom?
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Para saber
mais…
Gatilhos
mentais!
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Para saber
mais…
TBC!
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54
CONTATO
COACHINGCONSULTORIATREINAMENTOS
(11) 96842-0808
www.dsgc.com.br
dgebenlian
linkedin.com/in/danielagebenlian
Daniela Gebenlian