personal branding pronet reno
DESCRIPTION
Presentation to Pronet Reno, May 11,TRANSCRIPT
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Personal BrandingBret L. Simmons, Ph.D.
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Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks
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Introductions • Name• Three words
1. Professional ($$)2. Personal (how you describe
yourself)3. Relational (how others describe
you)
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Four Course Series1. Principles2. Platforms3. Practices4. Progress
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Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. Being searchable and shareable is good for your career
3. Proper operating principles are the key to success
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Disclaimers
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Are You Remarkable?
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Excellence is a form of deviance
DO things your peers are not willing to do
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Permission
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Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
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Brand Value
The reasons why people spread the word about your value.
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Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
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Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
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Why You?Why Now?
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New business card
www.namecheap.com
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New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
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My Brand
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My Brand (partial)• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
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Web 1.0, 2.0, 3.0
Informational
Relational
Anticipatory 3
2
1
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One-to-One
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One-to-One
One-to-Many
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Many-To-Many
Clay Shirky, 2009
New technologies areradically transformingthe way we communicate
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Content MarketingInbound Marketing
Asset Marketing
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Interruption vs.
Permission
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ContentConversationCommunity
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Consistently Contribute
Value
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Transparency
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Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other Social networks form around social objects, not the other way around
Hugh MacLeod
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Social Objects
• Documents• Video• Audio• Pictures• Presentations
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Social objects are most trusted when they are shared among friends
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Is your cart before your horse?
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Social MediaYou must be personal and conversant
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Lead with valueWrap the personal around your value
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Remarkable
Value
Not
Personality
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Name - Picture - Purpose
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Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
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FLOWActive• Twitter:
River• Blog:
Rain
Passive• Linkedin:
Lake• Facebook:
Stream
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Integrate
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How to not suck at Facebook
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Twitter is a broadcast medium
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•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
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Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free• Video
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Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
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What to blog about?
• Own your own business• Work for someone else
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Examples• Cody Witt• Lisa Drake• Jessica Torres• Tiffany Brown• Kati Nelson• Samantha Conway• Kristin Stith• Tahoe Mountain Sports
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DO IT!
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Questions?