personal branding presentation to north florida women's expo march 2011
DESCRIPTION
Establishing your digital brand. Did you ever hear the expression "dress for the job you want". Today, your social media brand should follow the same philosophy. Learn nuances for job seekers versus business development. Use advance data research skills to target your audience and deepen your relationshipTRANSCRIPT
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Personal Brandingin a digital world
It’s time to get started…
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Setting up your profile
• Find your old resume
• Headshot – Dress
– Status– Background
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Add Your Company Profile
Determine if your company is already setup on Linkedin
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Keywords are importantFill in all blanks and address information
Add each office location and phone number
How descriptive are you about your company?
Check out others in your industry.
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It about your profile
• Job Seeker
• Expand your business contacts
• Business development• Recruiting
• Business owner
• Want to climb the corporate ladder
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Tips for your page
HeadshotYour “one liner”!
Make sure your dates are accurate
Number of Connections
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Let’s get startedIt’s all about you
Use the other button to name your
websites
Number of Connections
Use the other button to name your
websites
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Be Descriptive
Sell yourself!
Accomplishments & company description
Use keywords
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Groups
• School• Geographic
Area• Trade
Associations
• Professional Growth
• Personal Interest
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Linkedin Supports Applicationsand Data Feeds
Use keywords
One of my favorites
www.slideshare.net I
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Time Commitment
• Initial Set up – 3 Hours
• Connections – 2 Hours
• Groups• Questions and Answers
• Job Seeking
• Job PostingsCAUTION:
wait until your profile is completeSpell check and proofread
Share with a friend or colleague
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Post your QuestionsSocial Media
Marketing Strategy
Direct Mail
Design
Branding
Printing