personal branding pres sg meeting
TRANSCRIPT
Making Leaders Successful Every Day
Shaping Your ShadowEmily Mulloy, Talent Acquisition Coordinator- North America
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Personal Branding Defined
› Expression of professional mission, values, & aspirations
› Three stages of personal branding• Assessing, Strengthening, & Reassessing
› Strong Personal Brand (PB): Your Self-Impression=How Others Perceive you
› Both realistic and idealistic• Qualifies the present
• Guides toward the future
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Personal Branding Defined
› Present Success• Effective partnerships
› Trust, ease of access, & knowledgeable
• Professional growth & development
› Future Success• Employability
• Strides toward other career aspirations
› Onset of social media has made PB a concern for all
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Behavior is Core
› Impressions• First, ongoing, online, in person, appearance
› Relationships• How we treat people!
› Values• Trustworthiness, dependability, accessibility
› Performance• Level, coach-ability, self-starter
› Cumulatively results in a personal brand
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DiscussionPersonal Branding Assessment
What is my personal brand?
What do I want my personal brand to be?
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Discussion
› What is my personal brand?• I am a problem-solver who loves to jump into new
things, but often allows the stress of her job to dictate her mood.
› What do I want my personal brand to be? (realistic & idealistic)
• I am a fearless problem-solver bringing success through candidate experience initiatives and cultural awareness.
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Senn Delaney
› Centers around self-awareness• Recognition of how one can influence many
› Ex. Individual Co-worker Team Company
› Requires honesty & humility
› Fluid & dynamic process
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Shadow of a Leader
› Combination of behaviors & messages
• Influences others
• Affects our ability to lead
› How you:• Respond to crises
• Deal with conflict
• Treat those around you
› Can be reshaped by you at any time (with limits)
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Take-Away Challenge
› Set aside 5 minutes every morning and night• Morning: What is one thing I can do today to
strengthen my intended brand?
• Night: Did I strengthen or weaken my intended brand today?
› Must start with a vision
› Fluid process Requires patience & feedback
Thank youEmily Mulloy, Talent Acquisition Coordinator
@emulloy