personal branding mastery program - cloris kylie llc · pdf fileof a solid personal brand....
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Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 1
ALL OF THESE ingredients of success also are the building blocks
of a solid personal brand.
Personal branding defines the level of success in your
career.
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 2
However, if you lack any of the 4 key elements below, challenges
might prevent you from achieving the success and fulfillment you
desire…
Accountability
Feedback
Peer support
Learning / growth
When you feel that someone cares about your progress…
…when you are uplifted by the positive feedback from those who
appreciate your hard work…
…when there’s someone who helps you overcome setbacks…
…when you receive honest feedback that allows you to grow…
That’s when a DEEPER, long-lasting
TRANSFORMATION starts to occur.
That’s when you start to gain UNSTOPPABLE
MOMENTUM.
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 3
This is why I created Personal Branding Mastery, a 6-month
program that blends strategic personal branding concepts with
performance coaching and peer support.
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“There’s so much I didn’t realize I could do to improve my career. I thought my work spoke for itself and that branding wasn’t really that important. Now I know that it pays to be active and
manage my brand. Branding is a must! I’m looking forward to using these strategies to strengthen my brand!”
--Nicole Kowalchik, Marketing and Real Estate
“I knew I wasn’t projecting the image I wanted to create for myself, but I didn’t know what changes to start with. Same with my communication skills; I knew they were important but I
wasn’t sure how to start. I’m glad I decided to sign up for this program. Now I know what I need to do!”
--Shiamala Palani, Finance Manager
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Do you feel that your efforts and long hours aren’t paying off?
Do you wish you would be fairly recognized and compensated
for the value you deliver?
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 4
Are you aware that your personal brand isn’t as strong as you want it to be?
Are you in search of a supportive community of professionals
who understands your struggles and wants you to succeed? Are
you excited about finally connecting with “your tribe”?
Do you wish you had clear guidance to decide the next steps in
your professional life?
Are you ready to reinvent your career?
If you answered yes to one or more of the previous
questions, the Personal Branding Mastery Program is
for you.
Personal Branding Mastery blends:
The engaging learning environment of group coaching
programs
The action-packed curriculum of specialized workshops
The dynamism, feedback, and support of masterminds
The impactful enrichment of tactical lectures
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 5
Personal Branding Mastery provides a perfect
environment to simplify your brand design process,
which you might have thought was overwhelming or
excessively complex.
When you join us, you will realize that:
Yes, you can create a winning brand
Yes, you can be recognized for your hard work
Yes, you can be fairly compensated
Yes, you can be successful doing what you love
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Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 6
Frequently-Asked Questions
How long is the program?
Personal Branding Mastery is 6-months long, which is enough
time to initiate high-impact changes in your career.
How many people can enroll?
This exclusive program is limited to only 25 participants.
Enrollment is contingent on the approval of your application.
Please note: Participants of “Personal Branding by Design” (6-
week comprehensive online course in personal branding) enjoy
guaranteed enrollment in Personal Branding Mastery.
What is the format of the program?
When you join Personal Branding Mastery, you will participate in
six monthly, 2-hour web meetings with coach Cloris Kylie and
your group of peers. Each 2-hour meeting will explore a personal
branding topic in depth.
You will also join the Personal Branding Mastery Group on
LinkedIn, in which you’ll be able to communicate with your peers and expand your network of connections.
What personal branding topics are covered?
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 7
A solid and long-lasting brand is composed of both tangible and
intangible success factors. Personal Branding Mastery centers on
tools to:
1. Create intangible value
2. Overcome roadblocks to create tangible value
A preliminary sample of the topics you will explore in depth is:
Elevator pitch
o Mission and goals
Networking skills
o Leadership, listening skills, negotiation (salary /
responsibilities / projects), creating new connections,
nurturing existing connections, maintaining your
professional network
Public speaking: message, voice, and body language
Written communication skills
o Practical application to emails, texts, social media posts,
articles, and projects
o Strategies to write compelling copy
Website
o Role of websites in personal branding
o Website content / structure
o Domains / URL’s
o Website hosting
o Website design / Wordpress templates
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 8
o Tools for simplified graphic design
o Video creation / strategies for branding videos
o Blogging
o Guest posting fundamentals
Social Media
o Role of social media in personal branding
o LinkedIn strategies
o Facebook and Twitter strategies
Integrated communication suite
o Resume writing
o Business card creation / resources
o Online presence monitoring tools
o Portfolio creation
o Podcasting role / tools / strategies
When are the meetings held?
Starting in October, the meetings are scheduled for the first
Thursday of every month.
What if I miss a meeting?
Recordings of the meetings will be available to you and shared on
the Personal Branding Mastery private LinkedIn group.
How do we meet?
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 9
The meetings are web-based, with an interactive platform that will
allow you to communicate with Cloris and the rest of the group via
chat, voice, or screen sharing.
What can I expect when I enroll?
This program combines lectures, hands-on learning, discussions,
and live evaluations.
1. Strategy-Based Curriculum
You will learn easy-to-implement strategies to create a personal
brand that leads to success.
2. Practical Applications / Projects
Each month, you will complete a project that requires the
application of the personal branding strategies you’ve learned in
the program.
If you are interested in having your project evaluated by Cloris
and the rest of the group, you can either share a link to the
assignment on the Personal Branding Mastery private LinkedIn
Group or present it live during the monthly meeting.
Examples of assignments are:
Record yourself presenting your elevator pitch. If you wish to
have your video evaluated, you would upload it to YouTube and
share the link with the rest of the participants on the private
Personal Branding Mastery Program
Copyright Cloris Kylie, LLC 2015 – Current www.cloriskylie.com Page 10
LinkedIn group or, if time allows, give your presentation during
the meeting.
Write a 500-word article for a blog or company newsletter.
To have your article evaluated, you would upload the Word
document to Google Docs or Dropbox, and share the link with the
rest of the participants on the private LinkedIn group.
3. Direct Feedback from Performance Coach Cloris
Kylie
Cloris will evaluate live as many projects as possible within the
time allotted for the meeting. Each evaluation will take 5 minutes
on average. Even if there is not enough time to evaluate your
project, you will learn from the process. This is similar to learning
through case studies, the most prevalent method of learning
within the most prestigious MBA programs.
4. Direct Feedback from Your Peers
The rest of the group will also have the opportunity to participate
and provide feedback on the shared assignments, which will
enrich the value delivered to you on each session.
5. Opportunity to Ask Questions
Every meeting is designed to have a Q&A segment with Cloris.
STAY TUNED…MORE DETAILS COMING UP SOON!