personal branding masterclass for coaches, consultants, solopreneurs & small businesses
TRANSCRIPT
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
For Coaches, Consultants, Solopreneurs & Small Business Owners who want to cut
through the clutter and stand out in the marketplace while staying true to their
values, convictions and visions.
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Why Personal Branding?
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
A strong personal brand provides MEANINGFUL INPUT for your marketing.
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Everything you say, do and write affects how others perceive you and your business.
Are you intentionally curating your presence, or
are you leaving it up to chance?
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Unique Positioning Memorability
Top of Mind
Trust Credibility
Conversion Premium Pricing Loyal Clients
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
In this Masterclass, you’ll learn: 5 CRITICAL LAYERS of a powerful personal brand that builds trust, credibility and relationships to get more clients. 3 COPYWRITING STRATEGIES for content that boldly and unapologetically expresses your personal brand.
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
To access complete video training, visit business-soulwork.com/personal-branding-masterclass/
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Intuitive Brainiac
Copywriting Alchemist
Creativity | Individuality No BS | Do What Matters
Create Meaning in Business Cyclist | Runner | Chocoholic
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#1. The Essence
Values | Convictions | Personality
The Anchor
Create Meaning Do What Matters
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#2. The Message
Your Golden Thread Expression of your Identity
What’s the ONE thing you want to be known for?
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#3. The POV
In alignment with your ESSENCE & MESSAGE
What are your BOLD statements?
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#4. The Expertise
Layer subject matter on top of your ESSENCE & MESSAGE, then position it through the lens of your POVs
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
#5. The Expression
Your Strength
Give voice to your values, convictions & personality Embody your message & POVs
Your Audience Your Subject Matter
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
The Challenges
Loss in Translation
Turning the clarity into content that converts Copy that sounds like everyone else
Plain vanilla stuff with no personality
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
To access complete video training, visit business-soulwork.com/personal-branding-masterclass/
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
1. Be Original
If you don’t have 130% conviction about what you say or write, how can you expect your audience to be convinced?
Discernment Sell It Like You Mean It Discipline
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
2. Be Human
Honor every piece of your life experience by putting it in the proper spotlight.
Storytelling Confidence & Trust Vulnerability
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
3. Be Offensive
How would you express your Truth when you remove your fears and conditioning?
Inevitability Stand up for your beliefs and convictions
Clarity
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
To access complete video training, visit business-soulwork.com/personal-branding-masterclass/
© ling wong | business-soulwork.com/copywriting/
Personal Branding Masterclass
Your Turn
Uncover the critical layers of your personal brand for meaningful, impactful and effective marketing.
50 minutes can save you from 50 weeks of running in circles... Trying to figure it out in your own head.