Personal branding in social media

Zaki Azedani27.1.2016

What is personal branding?

You

AppearanceCommunicationValuesBehaviourWhat others talk about youPublications/UpdatesSocial media profiles

Zaki’s story

Zaki the skateboarder

Why I should do personal branding?

• Beneficial image• Appreciation• Competitive advantage• Collaboration opportunities• Peace of mind

What is the first association that comes up

when your name is mentioned?

Everyone of us is a personal brand in our own circle of family and

friends

What is the thing you want to be known for in

your network?

Personal branding through networks

You

Facebook friends Twitter followers LinkedIn contacts Offline contacts

Your special skill and personal brand

”Get customers, collaborations and job offers”

Where do I start?• Figure out your starting point• SWOT analysis• What activity do you want to do more of?• Values• Do’s and Dont’s

1The 3 levels

of personal brandingin social media

First Level• In every social media channel have

o The same usernameo Nice profile pictureo A Cover photo that tells about you or about a thing you’re interested in

• Social media profiles cross promote each other

Second Level• Have a website, blog or both• Defined topics to communicate about

o Hashtags• Have all your social media profiles listed in one

place• Have a Team

Third level• Written set of values• Business cards and email signature• Posting schedule• Measurable goals

1Personal branding ideas

Blog• LinkedIn• Facebook notes• Tumblr• Blogger• Wordpress• Company blog• Blog communities

Have your own hashtag#Jenitallepehmolelu

#AleHoitaa

#theMARTTI

#KokoSuomenIgor

#KiraDuuniin

Portfolio1

• Choose carefully the topic for your projects

• Include those projects in a visual way to your portfolio

• Upload the portfolio to Slideshare and add it to your LinkedIn profile

Personal branding suits everyone!

Zaki Azedani

www.zakisome.fiwww.pikaopassome.fi

/Zakisome/Zakisome

Thank you!