Personal branding: Can it help finding a

job?

A Bit About Myself• Humanist Technologist• Growth Rookie/Hacker• Product & Digital Strategist at Alpsquare/Talentsquare• Former President of AIESEC International• Blogger (www.hugopereira.me)• TEDx Speaker: The Questions That Moves Us Forward• Travelled to over 40 countries• Currently living in Brussels, Belgium

Ok, let’s start!

What do you want to take out of this workshop?

Personal branding is all about how we market ourselves to others.

Let’s take a deeper look at the concept of branding.

Branding is not about logos.

Brand is a collection of experiences and perceptions made by

consumers.

Hey! But these are company brands, not people.

Famous people should not count…

Branding is not about being worldwide famous.

It’s about branding yourself to people on your field, or people to that matter

to you.

Your personal brand is all about who you are, what you do and how you

communicate it

REMEMBER: If you’re not branding yourself, others will be doing it for

you.

Personal branding is all about finding yourself. It’s not about

finding a job.

Everyone can find a job. Not everyone can find what they’re

really passionate about.

Ok, let’s do an exercise

If you were to be an animal, which animal would you be and why?

If you were to be a product, which product would you be and why?

If you could live someone’s else life for a single day, whom would you

choose?

Sorry, time’s running out, so we will have to stop with the questions now.

But point being:

Get to know yourself. And knowing yourself is not about listing strengths and weaknesses.

Ok, once I find what I am really passionate about, what I would

love to do in life and what can be my biggest contribution, how do I create awareness about my brand?

Get to know who’s on the field• Follow the blog of experts• Engage in conversations with them• Find which are the social networks that can bring you closer to

influencers

Talk about what you are passionate about• Create a blog• Write article for other magazines (guest blog)• Engage in conversations with peers and colleagues• Find groups, meetups of like-minded people

Activate your network• Know who’s who in your network• Ask friends, colleagues or peers to connect you with different people• Don’t forget their birthdays (Facebook wall post does not count :P)• Go to events related to your field and network

Keep on learning• Invest on online courses, on your personal development

• Go to learning events.

• Keep an open mind to bring new ideas and insights and leverage your expertise.

Food for thought• Your personal branding is also generated by what others say about

yourself.

• Your accomplishments will speak for themselves. Be great at what you do

• Personal branding is not about being famous. Find out to whom you want to matter.

Thank you!

Hugo Pereirahugo.pereira@talentsquare.comwww.hugopereira.mewww.talentsquare.com