personal branding for young to mid-career professionals · 2018-04-18 · ruma samdani 1 personal...
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Ruma Samdani
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Personal Branding for Young to Mid-Career Professionals
Apr 11th, 2018, 4:15 PM - 5:30 PM, Carr Conference Room, Rubenstein Building, Room 229
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Ruma Samdani HKS MC/MPA 2012 Innovation Design Thinking Practitioner
I am a certified Design Thinking and Innovation coach. I have trained 270+ design thinkers and led projects around live business challenges. I have taught an education design thinking workshop at the prestigious Tokyo University of Sciences and at leading technical university in Santa Domingo. I practice with leading with consumer first.
I led foundational innovation work at the largest American nonprofit and embedded innovation first for the emerging demographic of multicultural segments, followed by creating a grassroots education effort throughout the organization. My expertise is a trifecta of business innovation, digital transformation and change expertise. I am a certified Innovation Trainer well versed with Design Thinking, Lean Start-up, and Business Model Canvas.
I serve on Harvard Kennedy School’s Alumni Global Board of Directors and provides coaching, mentorship and advice to start-ups and am partner at Mentor’s Fund Silicon Valley.
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Workshop Outline
This hands on session will focus on refining your "what" and career
branding with employers.
We will work on crafting:
• Personal Brand Vision Statement
• Outline your “what”
• Narrow your “what” outline
• Know your industry
• Adapt to your audience
• Update your online presence
• Clean up your digital footprint
• Must Have
• Parting Tips
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Introductions
Lets write one.
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!5
1- Who are you?
2- What is your passion?
3- Do your values align?
4- Why do you want to do it?
Outline your Elevator Pitch.
Personal Brand Vision Statement
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!6
I want to be the best design thinking practitioner, by teaching design principles in simple, accessible and repeatable ways, so my clients can solve their problems and create value.
Outline your Elevator Pitch.
My Personal Brand Vision Statement
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!7
I want to be the best design thinking practitioner,
By teaching design principles in
How simple, accessible and repeatable ways,
Why so my clients can solve their problems and create value.
Outline your Elevator Pitch.
My Personal Brand Vision Statement
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Be prepared to talk about yourself.
Lets break it down.
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!9
Breakdown your “what” statement by writing down skills you want to brag about and are good at. Here is my list:
• Design Thinking enthusiast for 5 years
• Change Management expert for 7 years
• Digital transformation for 4 years
• Graduate of Business & Public Policy School
• Adjunct Faculty at GWU
• Interest in deep tech: ioT, AI, cryptocurrency
• Chocolate enthusiast
Outline your “what”
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!10
Breakdown your “what” statement in by writing down your skills you want to brag about and are good at. Here is my list:
• Design Thinking enthusiast for 5 years
• Change Management expert for 7 years
• Digital transformation for 4 years
• Graduate of Business & Public Policy School
• Adjunct Faculty at GWU
• Interest in deep tech: ioT, AI, cryptocurrency
• Chocolate enthusiast
Narrow your “what” outline
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!11
Demonstrate your value. Only you can pitch your “Why You”.
• Be current
• Know industry trends
• Know thought leaders
• Research well
Know Your Industry
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Tips sheet
Be authentic
Be transparent
Be current
Stay focused
Tailor message
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Breakout 1
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Breakout 1
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Volunteers to present who they are in 60 secs.
Take 3 mins to prepare your outline.
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Take Away
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Practice your pitch with a friend, in front of a mirror or by recording yourself.
Chances are your interviews and informational sessions will include a video session.
Get comfortable watching yourself and tailoring your body language to match your online presence.
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!16
• Know who you are talking to
• Do your research
• Adapt your message
• Make your message compelling
Adapt to your Audience
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!17
• Appropriate social mediums
Update your online presence
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!18
• Other social mediums
Clean up your digital footprint
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Tips sheet
Match messaging to social media
Mirror language from JD
Be current
Conduct a “friendly” audit
Be authentic
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!20
• Personal Brand Statement aka Elevator Pitch
• Short tailored bio
• Cover Letter **
• Updated resume
• Enthusiasm
• Passion
• Personality. Be yourself.
Must Have
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!21
• Don’t embellish
• Don’t inflate facts
• Avoid little white lies
• The only thing you can fake is confidence
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!22
1.Craft a clear Personal Brand Vision Statement
2.Keep LinkedIn current and updated
3.Craft a short tailored bio
4.Updated resume
5.Know your industry, thought leaders and trends
6.Adapt pitch to your audience
7.Update your online presence
8.Clean up your digital footprint
9.Stay authentic
10.Stay focused
Handout: Top 10 Personal Branding Tips
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