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  • PERSONAL BRANDING

  • Hi, I’m Fenella Amarasinghe @famarasinghe1

  • Personal Branding

  • Personal Branding

  • Personal Branding

  • Personal Branding

  • What is personal branding?

  • “Personal brand is what people say

    about you when you leave the room.”

    - Jeff Bezos, Amazon.com founder and Washington Post

    owner

  • Define

    Differentiate

    Deliver

    THE IMPORTANCE OF PERSONAL BRANDING

  • 6 STEPS TO BUILD YOUR BRAND

    Self-Assessment Research Audit

    Identify Platforms Engage Be Consistent

  • Self- Assessment

    Know thyself.

  • SELF-ASSESSMENT

    Personality Values Skills

    Relevant Experience Qualifications Achievements

  • Activity: Creativity Flowchart

  • Research Know your industry and its needs.

  • RESEARCH

    ➜ www.jobbank.gc.ca ➜ News ➜ LinkedIn profiles + company pages ➜ Social Media ➜ Professional association websites ➜ Informational interviews

  • Audit Know what to keep.

  • 55% of recruiters have reconsidered a candidate after reviewing their social profile

    Source: Jobvite Social Recruiting Survey 2014

    61% were negative reconsiderations

  • What is personal branding?

    AUDIT

  • AUDIT: WHAT RECRUITERS LOOK FOR

    ➜ Professional experience

    ➜ Professional tenure

    ➜ Industry-related posts

    ➜ Mutual connections

    ➜ Specific hard skills

    ➜ Cultural fit

    ➜ Examples of written or design work

    Source: Jobvite Social Recruiting Survey 2014

  • Identify Platforms

    Know the best fit for your needs.

  • IDENTIFY PLATFORMS

  • 92% Employers use social media in recruiting process

    55% Used Facebook

    87% Used LinkedIn

    (Jobvite, 2015)

    47% Used Twitter

  • Components of an effective SoMe Brand ➜ Consistent photo ➜ Target audience ➜ Tell a story ➜ Create content ➜ Join groups, follow

    relevant companies and professionals

  • Components of an effective SoMe Brand ➜ Engage in conversations ➜ Showcase knowledge,

    values, achievements and results

    ➜ Celebrate others ➜ Authenticity

  • Content

  • Content

    NO!

  • Content

    YES!

  • Images

  • Video

    http://www.youtube.com/watch?v=c_PZTAW5piQ

  • Presentations

  • Engage Know how and when to connect.

  • Activity: How can you spread your personal brand?

  • SPREADING YOUR PERSONAL BRAND

    ➜ Elevator pitch

    ➜ Networking events / conversations

    ➜ Informational interviews

    ➜ Online posts

  • Be Consistent

    Know your voice.

  • Discussion

    What challenges or barriers might some students/clients face in developing an online Personal Brand?

  • Thanks!