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PERSONAL BRANDING
Hi, I’m Fenella Amarasinghe @famarasinghe1
Personal Branding
Personal Branding
Personal Branding
Personal Branding
What is personal branding?
“Personal brand is what people say
about you when you leave the room.”
- Jeff Bezos, Amazon.com founder and Washington Post
owner
Define
Differentiate
Deliver
THE IMPORTANCE OF PERSONAL BRANDING
6 STEPS TO BUILD YOUR BRAND
Self-Assessment Research Audit
Identify Platforms Engage Be Consistent
Self- Assessment
Know thyself.
SELF-ASSESSMENT
Personality Values Skills
Relevant Experience Qualifications Achievements
Activity: Creativity Flowchart
Research Know your industry and its needs.
RESEARCH
➜ www.jobbank.gc.ca ➜ News ➜ LinkedIn profiles + company pages ➜ Social Media ➜ Professional association websites ➜ Informational interviews
Audit Know what to keep.
55% of recruiters have reconsidered a candidate after reviewing their social profile
Source: Jobvite Social Recruiting Survey 2014
61% were negative reconsiderations
What is personal branding?
AUDIT
AUDIT: WHAT RECRUITERS LOOK FOR
➜ Professional experience
➜ Professional tenure
➜ Industry-related posts
➜ Mutual connections
➜ Specific hard skills
➜ Cultural fit
➜ Examples of written or design work
Source: Jobvite Social Recruiting Survey 2014
Identify Platforms
Know the best fit for your needs.
IDENTIFY PLATFORMS
92% Employers use social media in recruiting process
55% Used Facebook
87% Used LinkedIn
(Jobvite, 2015)
47% Used Twitter
Components of an effective SoMe Brand ➜ Consistent photo ➜ Target audience ➜ Tell a story ➜ Create content ➜ Join groups, follow
relevant companies and professionals
Components of an effective SoMe Brand ➜ Engage in conversations ➜ Showcase knowledge,
values, achievements and results
➜ Celebrate others ➜ Authenticity
Content
Content
NO!
Content
YES!
Images
Video
http://www.youtube.com/watch?v=c_PZTAW5piQ
Presentations
Engage Know how and when to connect.
Activity: How can you spread your personal brand?
SPREADING YOUR PERSONAL BRAND
➜ Elevator pitch
➜ Networking events / conversations
➜ Informational interviews
➜ Online posts
Be Consistent
Know your voice.
Discussion
What challenges or barriers might some students/clients face in developing an online Personal Brand?
Thanks!