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PERSONAL BRANDING

Hi, I’m Fenella Amarasinghe @famarasinghe1

Personal Branding

Personal Branding

Personal Branding

Personal Branding

What is personal branding?

“Personal brand is what people say

about you when you leave the room.”

- Jeff Bezos, Amazon.com founder and Washington Post

owner

Define

Differentiate

Deliver

THE IMPORTANCE OF PERSONAL BRANDING

6 STEPS TO BUILD YOUR BRAND

Self-Assessment Research Audit

Identify Platforms Engage Be Consistent

Self- Assessment

Know thyself.

SELF-ASSESSMENT

Personality Values Skills

Relevant Experience Qualifications Achievements

Activity: Creativity Flowchart

Research Know your industry and its needs.

RESEARCH

➜ www.jobbank.gc.ca ➜ News ➜ LinkedIn profiles + company pages ➜ Social Media ➜ Professional association websites ➜ Informational interviews

Audit Know what to keep.

55% of recruiters have reconsidered a candidate after reviewing their social profile

Source: Jobvite Social Recruiting Survey 2014

61% were negative reconsiderations

What is personal branding?

AUDIT

AUDIT: WHAT RECRUITERS LOOK FOR

➜ Professional experience

➜ Professional tenure

➜ Industry-related posts

➜ Mutual connections

➜ Specific hard skills

➜ Cultural fit

➜ Examples of written or design work

Source: Jobvite Social Recruiting Survey 2014

Identify Platforms

Know the best fit for your needs.

IDENTIFY PLATFORMS

92% Employers use social media in recruiting process

55% Used Facebook

87% Used LinkedIn

(Jobvite, 2015)

47% Used Twitter

Components of an effective SoMe Brand ➜ Consistent photo ➜ Target audience ➜ Tell a story ➜ Create content ➜ Join groups, follow

relevant companies and professionals

Components of an effective SoMe Brand ➜ Engage in conversations ➜ Showcase knowledge,

values, achievements and results

➜ Celebrate others ➜ Authenticity

Content

Content

NO!

Content

YES!

Images

Video

http://www.youtube.com/watch?v=c_PZTAW5piQ

Presentations

Engage Know how and when to connect.

Activity: How can you spread your personal brand?

SPREADING YOUR PERSONAL BRAND

➜ Elevator pitch

➜ Networking events / conversations

➜ Informational interviews

➜ Online posts

Be Consistent

Know your voice.

Discussion

What challenges or barriers might some students/clients face in developing an online Personal Brand?

Thanks!