personal branding by example
DESCRIPTION
Personal branding from a branding expert point of view. Your personal brand hinges on the work you do, not on the expertise you think you have. Learn by example, and see how consistency, interconnection, and exploration of all mediums can bring you into the public eye. In retrospect I regret there are no female examples on here. Among my favorites (though indeed VERY different examples) are: Amanda Palmer https://twitter.com/amandapalmer https://www.facebook.com/amandapalmer http://amandapalmer.net/blog/20121015/ http://en.wikipedia.org/wiki/Amanda_Palmer And Nicole Simon: https://twitter.com/nicolesimon https://www.facebook.com/nicole.simon https://www.linkedin.com/in/nicolesimon http://nicole-simon.eu/ In September 2014 I did this keynote and workshop with colleague Raffaela Rein for Social Media Week in Berlin, Germany. I had a great time walking through some of my favorite examples in the personal branding world, comparing advantages and disadvantages and passing on what I've learned from them. Ultimately my approach to personal branding is exactly the same as branding. This entire presentation is built on the idea that you can break down your own brand the same way you do a company brand, which for many traditionally educated marketers is much easier to swallow. However, it is important to note that PERSONALITY, PERSONABILITY, and KEEPING IT REAL are essential elements to building a fantastic and modern brand (of any kind) from the ground up. Its not just hustle, its how you bring that hustle to others on the back of your accomplishments. A self proclaimed expert is no expert at all!TRANSCRIPT
PERSONAL BRANDINGAn exercise in self promotion
Presented By
RAFFAELA REINCEO, Co-Founder at CareerFoundry
EMIL LAMPRECHTCMO and Creative Director at CareerFoundry
Mentored. Training. Online.
An online, blended learning solution for new technologies. Mentored education for upgraders and careerists.
RAFFAELA REINCEO, Co-Founder at CareerFoundry
EMIL LAMPRECHTCMO and Creative Director at CareerFoundry
KEYS TO GREAT BRANDING
•Consistency •Visibility •Mission
CONSISTENCY
CONSISTENCY
•Stories •Coined Phrases •Appearance
VISIBILITY
VISIBILITY
•Be everywhere •Break new ground •Do it for them, not you
VIDEO = OPPORTUNITY
Mike Rugnetta - The Idea Channel Kevin & Alex - Diggnation
MISSION
MISSION
•Your goal •Your war cry •Your contribution
WHAT IS IT ALL ABOUT?
What do you have to offer?
LEVERAGING YOUR BRANDJob Seekers, Founders, Entreprenuers, Freelancers and more…
LEVERAGING YOUR BRAND
Your network is key
JOB SEEKERS
•Stay focused •Degrees of separation •Be savvy (LinkedIn etc)
FOUNDERS
•Investors •Hiring •Reputation/Sustainability
FREELANCERS
•Easy to find •Easy to remember •Good to know
KEYS TO GREAT BRANDING
•Consistency •Visibility •Mission
@garyvee @tferriss
@chrisguillebeau
MY KEYS LEARNINGS
•It’s about quality, not quantity •Keep it real, very real •Be Fearless
RAFFAELA REIN
EMIL LAMPRECHT
@raffaelarein
@emillamprecht
Presented By
WWW.CAREERFOUNDRY.COM
!
@CAREER_FOUNDRY
FACEBOOK.COM/CAREERFOUNDRY