personal branding

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Personal branding

1. The concept: the theory

How do you see you?

How do people see you?

How do you want that people see you?How are you related with others?

Self-KnowledgeGnosce te ipsumScrates

1. MeaningPersonal Brandingis the practice of people marketing themselves and their careers as brands.

The term is thought to have been first used and discussed in a 1997 article byTom Peters. Source: wikipedia

Jeff Bezos, CEO de Amazon. Your brand is what people say about you when you are not in the room

Here you have a list of items to improve your Brand:

Great teammade/ be a supportive colleagueAnd exceptional expertA broad-gauged visionary, a leader a ImagineersA business person: be obsessed with practicalYour future is no vertical no more laddersYour carrer is full of moves that go sideaways, forward, slide, even go backward has sense


VisibiliityBe present and be remarkable Be different CredibilityExpertise+ leadership


Influence powerLoyaltyTo your principlesTo your collegauesTo your communityThe key is Word of mouth marketingYou become the CEO of ME inc

The good news and it is largely good news is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.

2. How to build your personal Brand: the praxis

Have you tried to put your name in google?

World has changed!! It is an evidence

Markets are conversationsThe conversations are on the netSocial networks are an excellent displayIf you are not in internet you dont existYou are a world citizen.

Erik Qualmanis an American author ofSocialnomics

Social media in plain English

Do you have an account?

In twitter?In facebook?In linkedin?

1. Choose networks that support your brand image.

Facebookis by the far the best platform for promoting brand awareness, due to its very heterogeneous user base.Instagram for brands that rely heavily on imagesGoogle+hasnt taken off as well as many people predicted, it can be a great platform to reach men in the technology industry, as two-thirds of the networks users are men, most of whom work in engineering or other technical professions.Pinterestis an excellent social network to reach women,If you operate a business-to-businesscompany,LinkedInis a stronger choice for promoting business-related content and connecting with other corporate influencers.YouTube has over a billion users almost one-third of all people on the Internet. Twitter: Microblogging platform that permits you build your community and be updated by second. RT

2. Provide valuable and shareable content.

Focus on creating useful content that viewers will want to Every content you share should support your brand image.

Remember, humor can be difficult to pull off. If you can use memes effectively, they can be powerful brand-building tools.

Dont be afraid to use visual content. Articles with images receive 94% more viewsTwitter content with images receives nearly twice as many views as text posts.

See what types of posts others have been successful with and put together your own, better versions.To find the content pieces that are performing well in your industry, use tools such as Buzzsumoand sort based on past social engagement.

3. Leverage influencers.

There are a few different ways you can do this:Mention their names or cite their websites in your content pieces. Influencers with Google Alerts or other notifications set up on their names will see your content after its published.Tag any influencers youve referenced when sharing content to your social media profiles.Email influencers after youve published your content to let them know theyve been referenced in your work.Share your content piece with their followers via social networking.It

4. Use social campaigns to promote content.

Use strategies such as contests and other social media campaigns to successfully gain visibility and generate leads. Provide your audience with valuable incentives that encourage user participation and makesure that your campaigns offers value to all participants.

The traditional recruitment process has died

The Candidate: Heineken

LINKEDINURL: Write a good summary: tell your story2,000 characters is a good opportunity Choose a good PictureProfesional+personal ( try to add passions and things you like to do in your spare timeDefine your keywords ( headline, position, skills)Ask for testimonials/recomendationsBuild your contact networksSuscribe groups that interest you and take part in them Be participatif!Share content with your net Be consistent: try to have your profile updated

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