personal branding
TRANSCRIPT
PERSONAL BRANDING
Dr. Kwasi Baffour Gyimah.
“People will forget what you said, people will forget what
you did, But people will never forget how you made them
feel”.
The What???
A personal brand is a unique identity, well designed & deliberate.
It’s not wholly dependent on the career or business.
It a self-projecting tool that is meant to put the BEST version of
YOU out there.
There are some differences between a commercial brand and a
personal brand though both share a common principle of image.
Setting a brand image – Personal & Commercial
Differences! Commercial & Personal
Name
L o g o
Ta g l i n e D e s i g n
Awareness
Reputation
Perception
Trust
What it isn’t.
A personal brand isn’t an alter ego
Neither is it a “fake” personality / Image.
It’s not meant to be static;
it evolves with the persona.
Be minded; it won’t make you popular!
Building an Effective & Compelling Personal Brand
Be yourself….cliché??? Certainly not!
Be honest
Be confident
Be adaptable _ “It’s not the strongest of species that survive;
it’s the most adaptable”- Charles Darwin.
Understand your terrain and market - depending on what your
brand targets.
Learn to introduce yourself
Develop tools of the trade; email, resume, cover letter, online
profile, voicemail message, caller ring back tunes, blog and
websites.
Be professional and measured
Business cards
Dress appropriately and within YOUR budget!!
Analyzing your brand. Brand identity analysis: SWOT Analysis Assets:
Do people have a positive awareness about you? Are you associated with effectiveness and quality? Are you trustworthy? Do you understand you? Believe in your talents? Experienced in your field / Willing to learn.
“Mastering others is strength; mastering yourself is true power”.
Lao Tzu
Define yourself in 3 words!
Your “Shuttle” Pitch! Imagine getting on a campus shuttle at the academic area
shuttle stop and sitting next to you is the Head of Human
Resource of your dream company – who is about to give a talk
on campus about new vacancies.
He indicates that he’ll get off at the next stop at the universities
administration block.
You have less than 1 minute to pitch brand “YOU”……………GO!
4 Simple Steps! KNOW YOURSELF
Past experiences Strongest skills Career goals Jobs/ company’s you are pursuing What sets you apart
CRAFT YOUR PITCH Who are you? Major accomplishments Where are you going What do you want to achieve
BODY LANGUAGE Are you appropriately dressed?
Do you exude confidence in your speech and manner
Do you sound confident and not arrogant
Practice, practice and practice some more
Whatever you consistently attach to the words “ I am”, you will become.
Zig Ziglar
SOCIAL MEDIA & PERSONAL BRANDING
It’s a jungle out there…
The Essentials…
Google your name
Email and text impeccably
Edit your social networking profile
Sign up to LinkedIn!!!
Create a professional email signature
Stay diligent about your online presence
Professional social networking site
Build a 100% profile.
Attach an appropriate picture
Include all your relevant experience
Upload your contacts
Join relevant groups
Personalize your “add me” message
Its important to be brand positioning conscious on Facebook.
The DO’S are as important as the DON’TS!
Privacy settings - - Extremely important!
Delete and un-tag yourself in inappropriate photos
Join professional groups
Become fans of relevant companies
Put up relevant posts often.
JOIN GRAMMERLY!!!!
There are several other social networking sites as twitter,
researchgate, google + etc.
The most important attribute of these social tools is that they project
the exact image you create and are likely to associate you with a
certain image.
It is IMPORTANT that you manage your virtual self on social media as
actively as you do your “real” self.
Summing up.
Personal brand building is IMPORTANT.
Project a COMPELLING POSITIVE IMAGE.
GROW and ADAPT with your brand.
Get PROFESSIONAL branding help, if you cannot do it yourself!
SOCIAL MEDIA is more than meets the eye.
Practice! Practice!! Practice!!!
“A brand’s strength is built upon
its determination to promote its
own distinct values and mission”
Prof. Jean Noel Kapferer
THANK YOU
Dr. Kwasi Baffour Gyimah
email: [email protected]
Facebook: Kwasi Baffour Gyimah
LinkedIn: KWASI GYIMAH
Skype: drqweci