personal branding
TRANSCRIPT
What it is + how to do it.
HI. I’m Andrea. I’m a connector of people and opportunities.
I’m a go-to person for innovative ideas or an artistic touch.
I bring the insight of a boomerang Duluthian just on the edge of the Millennial generation.
HI. I’m Dave. I’m a matchmaker. I’m a public address announcer.
I am proud to keep talent in Duluth!
my motto is “Impact one person every day, change one life, change many.”
Every interaction is an opportunity.
the interview starts far before the interview itself.
in the parking lot
In the elevator
In the reception area
what kind of impression do you want to leave behind?
build your personal brand. know it and own it.
every moment is a chance to make it or Break it
What kind of impression are you leaving?
in the classroom?
in your social world?
in your workplace?
in your community?
Painting of Mayor Don Ness and Jim Carlson by Joe Kander
Online?
what kind of brand do you want to be giving off??
how do you differentiate yourself from your peers?
what is your unique value proposition?
skills and abilities
Interests and Values
Personality
10 ways to own and hone your personal brand:
1. understand your current message...
...and make change where change is due.
2. identify what sets you apart...
values/beliefs
interests/hobbies
skills/talents
strengths
roles/responsibilities
goals/purpose
...and articulate your brand.Make PERSONAL BUSINESS
CARDS that represent your
brand!
3. build an online presenceBlog
Comment
TweetFollow
Connect
Share
Pin Link in
Like
4. build a campus presence Get involved.
Take on a leadership role
Get to know your professors.
Ask for help.
Find joy.
Use your voice.
Try the uncomfortable.
Form relationships.
Show up.
Believe in something.
Believe in you.
Offer Help.
5. build a community presenceAttend Networking Events.
Volunteer.
Pay attention.
Join a board.
Join professional groups.
Build a support network.
Give back.
Be present.
Engage in your community.
6. write. write well. write often.Professional Emails.
Content. Resume and Cover Letters.
Thank you Notes.
7. master the basics
8. read. for fun.
9. adapt your brand as you evolve.
10. Remember that life is an interview.
every day is a chance to make it or break it.
WHat is the personal brand you want to leave behind?
if you want to connect with us Andrea Chartier, Career Counselor
The College of St. Scholastica
Dave Cook, Career Services Manager
Duluth Business University
...now get to it!