personal branding

Download Personal branding

Post on 20-Aug-2015

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  1. 1. Establishing Your Personal Brand
    Applying the
    Pillars of Brand Marketing
    To Daily Living
  2. 2. Jules Rulesfor Building Brand Loyalty and Retention
    RECAP
    • Know Your Customer
    • 3. Brand Loyalty Is Built From The Bottom Up
    • 4. Operationalize Your Brand
    • 5. True Brand Programs Share Brand DNA
    • 6. Make Your Brand Iconic
  3. Brands have personalities.
  4. 7. Marketers build brands everyday.
  5. 8. 5 PILLARS
    FOR BUILDING BRAND LOYALTY AND RETENTION
    3
    1
    2
    4
    5
    BRAND LOYALTY
    IS BUILT FROM THE
    BOTTOM UP
    OPERATIONALIZE YOUR BRAND
    TRUE BRAND PROGRAMS SHARE BRAND DNA
    MAKE
    YOUR BRAND ICONIC
    KNOW
    YOUR
    CUSTOMER
  6. 9. What if you were a brand?
  7. 10. How would you build your
    brand persona?
  8. 11. Meet B. Rand
  9. 12. 5 PILLARS
    FOR BUILDING BRAND YOUR BRAND PERSONA
    1
    3
    2
    4
    5
    1
    KNOW
    YOUR
    CUSTOMER
    KNOW
    YOUR
    AUDIENCE
    Always consider who you are speaking with and the context in which they view the world. People relate to people like themselves. Always attempt to demonstrate ways that they can say...this guy gets me.
  10. 13. 5 PILLARS
    FOR BUILDING BRAND YOUR BRAND PERSONA
    1
    3
    4
    5
    2
    1
    BRAND LOYALTY
    IS BUILT FROM THE BOTTOM UP
    ITS WHATS
    BEHIND THE SCENES
    You wont fool people for long if how youre presenting yourself doesnt match who you really are.
  11. 14. 5 PILLARS
    FOR BUILDING BRAND YOUR BRAND PERSONA
    1
    4
    5
    2
    3
    1
    OPERATIONALIZE
    YOUR BRAND
    CONSISTENCY
    COUNTS
    Twitter. LinkedIn. Text Messaging. Email. Facebook. Your own web page. There are so many ways to stay connected to people and prospects, BUT you have to be consistent with who you are.
  12. 15. 5 PILLARS
    FOR BUILDING BRAND YOUR BRAND PERSONA
    1
    1
    4
    2
    3
    5
    GOTTA HAVE
    A SCHTICK
    MAKE YOUR BRAND ICONIC
    FInd something that is your thing. A visual hook, a saying, an interesting piece of technology, anything that makes somebody remember an encounter with you.
  13. 16. Dont be afraid to reinvent your brand.
  14. 17.
  15. 18.
  16. 19.
  17. 20. Even celebrities reinvent themselves
    and their brands.
  18. 21.
  19. 22.
  20. 23. Closing Thoughts
    If You Are Going to Create or Reinvent Yourself
    Remember the Pillars of Brand Marketing can apply to your brand as well.
  21. 24. jccarcamo616@gmail.com
    @jccarcamo
    Juliacarcamo.wordpress.com
    linkedin.com/in/juliacarcamo