personal branding

Personal Branding

Mirza Shakeel

Introduction to Personal Branding

Social Media & Personal Branding

Interviewing & Resumes

Presenting with Impact & Personal Branding

Why brand?

differentiation

Personal Branding Stategy

What do you

have to offer

Who do you

want to reach

What are your

marketing goals

How do you know

you have succeeded

What do you

want them to do

Why do you

want to Reach

Not so long ago

C O M M U N I C A T I O N W A S M U C H S L O W E R T H A N I T I S N O W

information was hardly accessible

But suddenly a BIG

happened…

people are c l o s e r to you now

if you start writing

more people will read

if you start leading

more people

will follow

because we live in networking times

so GR B it! Aso GR B it! A

We will be focusing on LinkedIn

Contact Manager

Industry Information Source

Job Hunting Site

Referral Generator

Online Resume

Social Media Platform

And much

more…

What is LinkedIn ?

ABOUT

147 MILLION* LINKEDIN MEMBERS WORLDWIDE

LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012

* This number is an approximation of total member registrations

Credits: Amodiovalerio Verde

MEMBERS BY COUNTRY



More than 1 Million Professional From Pakistan

& Growing …

MEMBERS GROWTH BY COUNTRY JAN 2011 – JAN 2012



Pakistan Among Top Growing Countries

63% more members in one year

Gain More Visibility By Adding Friends

LinkedIn Groups Why join Groups? • Find people with similar

careers, businesses or interests

• Keep up on news related to that specific group’s focus

• Engage in discussions specific to that group – gain insight & credibility

• You can use them to connect with local & regional groups for networking & job finding

• Most groups have a “Jobs” section where relevant jobs are posted

Resumes …

Word Resumes vs. Visual Resume

http://www.slideshare.net/mirzashakeel/visual-resume-mirza-shakeel-updated-2012













Preparing a Day Before Interview

Study Company’s Web Site

Study Annual Financial Report

Prepare Most Frequently Asked Interview Questions & Questions

You will Ask

Frequently Asked Interview Questions

Tell me about yourself

Where do you see yourself in next five years

What are your 3 strengths and weaknesses

Why do you want to work for us

Tell me a project which went very well or didn’t go well

How long do you see yourself with us

Why should we hire you

During Interview …..

Eye Contact

Be On Time

When Interview is Finished…

Ask when you can expect a decision

Thank for their time

Analyze your performance for future

But Most Importantly ! Don’t get discouraged …

Presentations Matter

Firstly I want to talk about why presentations matter

A person can have the greatest

idea in the world.

But if that person can’t convince enough other people it doesn't

matter.

Gregory Berns

“Ideas that spread... Win”

First impressions count

Show and tell!

Spread the

w o r d

Teach people

Make a good presentation and you will stand

out from the crowd

And inevitably... You will get a big bag of cash!

Presentation tips

1.

Get rid of the logo

Have you ever bought a product/service based on the

Prettiness of a logo used in a preso?

Logo

Would stamping a logo in the corner of your forehead help

you convince a client/investor of your case?

Have you ever given a presentation so long that by the

end of it the audience has actually forgotten who you were

and what company you are representing?

2.

Keep it simple

It is important to keep things as

simple as possible

• When in doubt try and make things as

simple in possible.

• Simple things are remembered better and

can be more engaging

– In the words of Jazz-great Dizzy Gillespie

• “It’s taken me all my life to learn what not to play”

Get rid of slides like this one...

It’s taken me all

my life to learn

what not to play

Dizzee Gillespie

And get to the core message

Simple Structure

3.

Use the right charts for your data

Keep it simple

A

B

C

D

E

People seem to love 3d charts, like this exploded 3d pie

chart

Series1

0

10

20

30

40

50

60

70

AB

CD

E

A

B

C

D

E

And this 3d cone bar chart. The fact is it actually makes it

harder for the viewer to interpret the data.

Q: Which team had

greater sales?

Team B or Team E

For an example let examine the question above...

A

B

C

D

E

Which team had a greater proportion of sale, B or E...

Takes a few seconds to be sure

A

B

C

D

E

2d makes it a bit easier to tell, but in reality it is the

WRONG chart

A B C D E

A

B

C

D

E

The bar chart suits this better

A B C D E

A

B

C

D

E

And for the comparison we are trying to show, highlighting

the relevant data can help even further.

It really happens

This really does happen

•The Big Plan •Plan A

Name of Business

Big Logo

Customer

Customer A 37.7%

Customer B 22.5%

Customer C 9.9%

Customer D 8.0%

Customer E 7.1%

Customer F 5.9%

Customer G 2.0%

Customer H 1.8%

Customer I 1.5%

Customer J 1.0%

Customer K 0.8%

Customer L 0.2%

Customer M 0.2%

37.70%

22.50%

9.90%

8.00%

7.10%

5.90%

2.00%

1.80%

1.50% 1.00%

0.80%

0.20%

0.20%

%

Customer A

Customer B

Customer C

Customer D

Customer E

Customer F

Customer G

Customer H

Customer I

Customer J

Customer K

Customer LHere’s a slide I worked on a while back, looks

complicated, but all they were trying to communicate

was...

0.2%

0.2%

0.8%

1.0%

1.5%

1.8%

2.0%

5.9%

7.1%

8.0%

9.9%

22.5%

37.7%

M

L

K

J

I

H

G

F

E

D

C

B

A

Cu

sto

me

r Sales Shares for Quarter 2 by customer

Name of Business

4.

The right images

NO Clipart

Only use clipart when making fun of clip art,

like in this slide!

NO Low-Res

NO Low-Res

Try and find high-res like this one, they are nice and crisp

even when blown up large!

NO Watermarked

Where?

www.flickr.com

Here’s one I found on Flickr, even then blown up it looks

good

www.Canstockphoto.com

Or you can Google images

5.

Step away from the effects!

Transitions

Just cause you CAN use them doesn’t mean you should!

Pow! They are like Batman effects from the old series with

Adam West!

Fade

Try to stick to Fade

Push

Or push – for special occasions!

6.

Follow the leaders

Garr Reynolds (www.presentationzen.com)

Steve Jobs (www.apple.com)

7.

Practise, practise, practise

Steve Jobs practises for days before a big presentation.

He leaves NOTHING to chance!

8.

Have passion (but not too much)

Hans Rosling (www.gapminder.com)

An example of an APPROPRIATE and effective

level of passion!

Jim Kosek Generally crazy man

An example of an a totally over the top level of passion

that might just do more harm than good!

Keep these things in mind So Next Time You are...

• Why presentation Matters www.clearpreso.com • Brand You ® Kristein Andersan & Associates • LinkedIn demographics & Statistics 2012 Source LinkedIn Ad Platform • Thanks to the contributors at Flickr • Google Search • Effective job interviewing from both sides of desk • The world is in your hands - Hristo Radichev

http://www.clearpreso.com/

personal branding

Marketing

friends linkedin groups

t i o n w

t i s n o w information

specific groups

amodiovalerio verde

o s e r

u c h s

discouraged introduction