Building Your Brand Using Social Media

nova shrm, sept 22, 2011

jodi gershsdirectorssocial mediasgannett

@jodiontheweb

What is your brand?

[not your company or

business, but YOUR brand]

1997

Who Are You?

Who Do You Want To Be?

Decide and Become.

2007

Let’s Talk About You, Inc.

What do people think about when they think of you?

What do you want them to think about?

YOU are already a brand.

The New First Impression

Me

What do you believe in?

What is your message?

What makes you unique?

What do you have to offer?

What would your slogan be?

Brand Your Brand

Colors

Fonts

Photo

Logo

Photo Credit Business Strategy Innovation.

where can your brand live?

WorldWideWeb

–Twitter

–Facebook

–LinkedIn

–YouTube

–Blogs

Monitor Your Brand [Reputation]

Marketing/Promoting

vs. Engagement

Consistent Messaging Authentic You

Personal Brand vs. Professional Job

• one and the same?

• privacy settings

Become an Expert

• Blogs

• LinkedIn Groups

• Tweetchats

Human Resources

• Recruiting

• Guidelines and Policies

First Steps

• Google Yourself

–First screen of results

• Secure your brand

–usernamecheck.com

• Create some accounts

–Twitter, LinkedIn, Facebook

I’m jodiontheweb

• www.jodiontheweb.com

• Facebook.com/jodiontheweb

• Facebook.com/jodionthewebdotcom

• Twitter.com/jodiontheweb

• About.me/jodiontheweb

thank you!