personal branding 247 book launch
TRANSCRIPT
PersonalBranding247MediaLaunch
Malaysia
16thMay20173pm-5pm
BerjayaTimesSquareHotel
@ideasandrew1 handle
2 Books
5 DifferentCareersin30years
1987-1993 1993-1998 1999-2005
2005-2009 2010-
7 TeachinCPEsorAdultLearningInsEtuEon
8 Client
PersonalBranding=
UniquenessMadeVisible
UniquenessMadeVisible#personalbranding247@ideasandrew
Substance+PosiMoning+Form#personalbranding247@ideasandrew
TheFormisWhatotherscansee(Visible)
#personalbranding247@ideasandrew
TheSubstanceisUniquenessothershavetodiscoveraboutyou(Invisble)
#personalbranding247@ideasandrew
“Made”isWhatyouneedtodotoensureyoursubstancehastherightform
#personalbranding247@ideasandrew
SubstancePersonalityVisionMissionValuesStrength
#personalbranding247@ideasandrew
FormProfile,PlaWormsPartnership,Publicity,Publishing,PublicSpeaking,PublicServicePrize
PosiMoningUSPRelaMonshipArchitectureDifferenMaMon
IntroducMonDefiniMonBenefitsMyths
ChapterStructure– Title– Sub-Mtle– Quote:Author’sbelief– Synopsis:Mainoutline– ParMngShot:Conclusion– Author’sStory:Sharing– PointstoPonder/ThingstoDo
#personalbranding247@ideasandrew
HowtoknowyourSubstance?
IdenMty:Whoyousayyouare=WhoOtherssayyouare#personalbranding247@ideasandrew
WhoareYou?
Helper
Achiever
Creator
Observer
Loyalist
Adventurer
Challenger
Peacemaker
PerfecMonist
Type1:StrictPerfecMonist/Reformer
“Imustbeperfect.”PosiMve DisciplinedConsistentConscienMousHardworking
HighStandardsExactRighteousPrincipled
Average OrderlyImpersonalCriEcalOrganized
StrictLawfulRigidExact
NegaEve InflexibleSelf-RighteousObsessiveJudgmental
LegalistUpEghtCorrecEon-SeekingResenYul
Type2:ConsiderateHelper/Giver
“Imusthelpothers.”PosiMve CompassionateGivingSympatheMcHumorous
AienMveCaretakerNurturingToughSkinned
Average GenerousEncouragingPeopleFocusedHelpful
BehindtheSceneComforEngSo\heartedSupporEve
NegaEve ManipulaEvePossessiveIntrusiveSufferinSilence
PleasingSelfforgeYulFla]eryDependent
Type3:CompeMMveAchiever/Performer
“IamwhatIdo.”PosiMve Goal-orientedSelfStarterEnergeMcPerformer
AccomplishedExcellenceIntheSceneZealous
Average AdaptableCompeEEvePragmaEcCharismaEc
LeverageLookingGoodSmoothOperatorMarkeEng/Entrepreneur
NegaEve ApprovalSeekingDefensiveLacksSelfAwarenessOpportunisEc
EmoEonallyshutdownDifficulttoreceiveSpotlightSeekingApprovalSeeking
Type4:IntenseCreator/Individualist
“Imustbedifferent”PosiMve InspiredCreaMvePersonal/RevealingIntuiMve
EmpathicFeeldeeplyAestheMcArMsMc
Average SelfAbsorbedFeelsDifferentEmoEonalDreamer
FantasyRitualMakerMelancholySensual
NegaEve SelfPityingImpracEcalAlienatedSelfDestruct
LifeasDramaLongingSelfIndulgentSenseofTragic
Type5:QuietSpecialist“Idon’tknowenough.”PosiMve PercepMve
ThoughWulWiseInvesMgaMve
IntellectualGuruInsighWulSynthesize
Average SelfReliantIntensePrivateQuesEoner
KnowledgeableIsolatedReservedQuiet
NegaEve EccentricCompartmentalizesCynicalAnESocial
Don’tdisplaywarmthInvisibleLonerMoveawayfromothers
Type6:LoyalSkepMc“Iamalwaysdu;ful.”PosiMve Responsible
LoyalEngagingTeamwork
AccountableVigilantContentedCommiied
Average IndependentCauEoningObedientFollower
CarefulHesitantEnjoysRouEneFaithful
NegaEve IndecisiveContradictoryParanoidDevil’sAdvocate
AbandonedDoubEngLacksConfidenceImaginetheWorst
Type7:EnthusiasMcVisionary“Iwanttobehappy.”PosiMve Spontaneous
FunVersaMleSeetheBigPicture
FlexibleExcitedWowManyPossibiliMes
Average LivelyExperienEalAdventure–seekingHappy
EntertainingOntheGoTalkaEveCarefree
NegaEve HyperacEveSuperficialImpulsiveLackofFocus
ImpulsiveDislikeRulesIna]enEvePleasure-Seeking
Type8:AcMveController“Mystrengthprotectsme.”
PosiMve ConfidentInspiringLeaderTakinginiMaMves
JustDoItSelfDirectedPioneeringStandUpforRight
Average DominantForthrightFightforfairnessChallenger
DirectToughMindedTakeChargeStraightForward
NegaEve InEmidaEngConfrontaEonalControllingCurt
ForcefulBluntOverProtecEveVengeful
Type9:AdapMvePeaceMaker“Iamagreeable.”PosiMve Easygoing
UnpretenMousPaMentGentle
FacilitatorPeaceMakerReassuringMrNiceGuy
Average AccommodaEngPeacefulGenuineNegoEator
LetitBeConsensusSeekingUnassumingSe]led
NegaEve DisengagedStubbornObliviousProcrasEnate
ComplacentIndifferentLazyWithdrawn
Vision.Mission.Values#personalbranding247@ideasandrew
PersonalLifeVision=
WhatyouSEEinthefuturefortheworldwhereveryliileinvolvedyou
#personalbranding247@ideasandrew
PersonalLifeMission=
WhatdoyouneedtoDOinordertoreachyourvision
#personalbranding247@ideasandrew
PersonalValues:
ThePillarsofyourIntegrityandhowwillpeoplerememberyoufor
eventually.
#personalbranding247@ideasandrew
“Everyoneisabrand,whetheryoulikeitornot.
Ifyoudonotbrandyourself,otherswilldoitforyou”
#personalbranding247@ideasandrew
PersonalBranding
HowtoPosiMoningYourself&Strategize?
#personalbranding247@ideasandrew
UniqueSellingProposiMon:Knowwhoyouareserving
#personalbranding247@ideasandrew
Chooseatleast10peopleinyourlifeinyourinnercircle
(BrandTribalCouncil)
#personalbranding247@ideasandrew
Workonyourweaknessinsteadofyourstrength
#personalbranding247@ideasandrew
BeaGiver.
#personalbranding247@ideasandrew
Collaborateatdifferentlevels.Collaborateevenwhenyoudon’thaveto
#personalbranding247@ideasandrew
Competewithonlyyourself.
#personalbranding247@ideasandrew
HowtobeMostVisible?
#personalbranding247@ideasandrew
#1 : Profile WhoWhereamI?(GooglePage1or2?)
#2 : People’ Perception Youarewhatotherssayyou,unlessprovenotherwise
#3 : Partnership Youareaverageofthe5whomyouoten
associatedwith
#4 : Publicity Yourcredibilityneedsmindsharefrommedia
#5 : Publishing Youhaveauthorityonceyoubecomeanauthor
#6 : Public Speaking YouaretheKeyEvangelistofyourMessage
#7 : Public Service (Charity) BeingaGivertotheSocietyisaHighCalling
#8 : Prize YouraccoladeisauthenMcaMonofyourbrand
PersonalBrandingAssessment
h]p://bit.ly/2qgHh7W
hips://www.facebook.com/personalbranding247book/
QuesEons&Answers
Concise,ImpacWulProfileHeadline
HaveanuniqueLinkedinURL
WellWriien/DevelopedSummary
1.Whoareyou?
(Personality)
2.Whatdoyoudo?(Role)
3.WhyIamunique?(XFactor/USP)
ShowcaseYourSocialPorWoliowithrelatedlinks
Summary WorkExperience
WellDevelopedSkills&Endorsements
TopskillsBeier!
GoodskillsGood!
WellConstructedListofProfessionalExperience
WorkExperienceGood!
WorkAchievementBeier!
IncreaseYourConnecMonSystemaMcally
Installthishabit!
• Digoutoldnamecardsandlookforallofthem
• LookouteveryoneyoumeetonLinkedina\eryouhavereceivedtheirnamecards
• PutyourLinkedinURLonyouremailsignature
RecommendaMonsfromCustomers&Colleagues
• Howdidyouknowme?• WhatdidIdoforyou?• Howdoyoufeelaboutmyperformance?
• Whatarethreeworkethicsyoulike?
LeadingQuesMons:
EstablishThoughtLeadershipthroughLongPost
• HaveacompellingEtle• Insertaengagingvisual• Writewithsubheadings• Putconclusioninthe
beginning• Shareitonyourother
plaYorms
InvolvementinSelectedLinkedInGroups
• Searchfortopicsofinterest
• Joininthediscussion
• Askforopinion
• ContributetoopenquesMons
• Shareyourexperience
• Createyourownspace
HonorsandAwards
• AwardName
• NameofPresenter
• YearofAward
• 50-wordDescripMon
Language(Dialect)Proficiency
HighlightedProjects
PublicaMons/WriienWorks
• PersonalBlog
• ArMclestothepress
• ContribuMngauthortoabook
• Whitepaper
• Wikis
• MediaAppearance
Volunteer
Whathaveyoudone?
Whatareyoulookingfor?
Whatdoyoucareabout?
“All-Star”LinkedinProfileCheatsheetü ProfessionalProfilePhoto(Headshot)ü Concise,ImpacYulProfileHeadlineü WellWri]en/DevelopedSummaryü WellConstructedListofProfessionalExperienceü WellDevelopedSkills&Endorsementsü RecommendaMonsfromCustomers,Peers&Colleaguesü InvolvementinSelectLinkedInGroupsü HighlightedProjectsü PublicaMons/Wri]enWorks